100 things every designer needs to know about people

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Things Every Designer Needs To Know About People

Author : Susan Weinschenk
ISBN : 0133838838
Genre : Business & Economics
File Size : 83. 32 MB
Format : PDF, Kindle
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This video is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

100 Things Every Designer Needs To Know About People

Author : Susan Weinschenk
ISBN : 0132658607
Genre : Computers
File Size : 31. 3 MB
Format : PDF, Mobi
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 More Things Every Designer Needs To Know About People

Author : Susan Weinschenk
ISBN : 9780134196138
Genre : Business & Economics
File Size : 75. 87 MB
Format : PDF, ePub, Mobi
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Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

100 Things Every Presenter Needs To Know About People

Author : Susan Weinschenk
ISBN : 9780132964104
Genre : Business & Economics
File Size : 60. 54 MB
Format : PDF, Kindle
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Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

How To Get People To Do Stuff

Author : Susan Weinschenk
ISBN : 9780133122350
Genre : Business & Economics
File Size : 67. 58 MB
Format : PDF
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Neuro Web Design

Author : Susan Weinschenk
ISBN : 0321648765
Genre : Computers
File Size : 20. 46 MB
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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Designing Together

Author : Dan M. Brown
ISBN : 9780133409208
Genre : Art
File Size : 84. 28 MB
Format : PDF, ePub, Docs
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WHAT IS THE ONE THING not taught in design school, but is an essential survival skill for practicing designers? Working with other people. And yet, in every project, collaboration with other people is often the most difficult part. The increasing complexity of design projects, the greater reliance on remote team members, and the evolution of design techniques demands professionals who can cooperate effectively. Designing Together is a book for cultivating collaborative behaviors and dealing with the inevitable difficult conversations. Designing Together features: 28 collaboration techniques 46 conflict management techniques 31 difficult situation diagnoses 17 designer personality traits This book is for designers: On teams large or small Co-located, remote, or both Working in multidisciplinary groups Within an organization or consulting from outside You’ll also find sidebar contributions from David Belman (Threespot), Mandy Brown (Editorially, A Book Apart), Erika Hall (Mule Design Studio), Denise Jacobs (author), Jonathan Knoll (InfinityPlusOne), Marc Rettig (Fit Associates), and Jeanine Turner (Georgetown University).

Simple And Usable Web Mobile And Interaction Design

Author : Giles Colborne
ISBN : 9780321714152
Genre : Computers
File Size : 87. 3 MB
Format : PDF, ePub
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In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

Designing For People

Author : Henry Dreyfuss
ISBN : 9781621531500
Genre : Design
File Size : 28. 21 MB
Format : PDF, ePub, Docs
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From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.

Evil By Design

Author : Chris Nodder
ISBN : 9781118422144
Genre : Computers
File Size : 35. 85 MB
Format : PDF, ePub, Docs
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Offers advice on Web site design and user interfaces that are persuasive and engaging for users.

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