80 20 sales and marketing the definitive guide to working less and making more

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80 20 Sales And Marketing

Author : Perry Marshall
ISBN : 9781599185057
Genre : Business & Economics
File Size : 29. 76 MB
Format : PDF
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Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

80 20 Sales And Marketing

Author : Perry Marshall
ISBN : 9781613082362
Genre : Business & Economics
File Size : 83. 86 MB
Format : PDF, Kindle
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

The Star Principle

Author : Richard Koch
ISBN : 9780748118120
Genre : Business & Economics
File Size : 84. 32 MB
Format : PDF, ePub, Docs
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Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Living The 80 20 Way New Edition

Author : Richard Koch
ISBN : 9781857884869
Genre : Self-Help
File Size : 78. 51 MB
Format : PDF, ePub, Mobi
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Helps the reader to succeed personally as well as professionally, to make a good life as well as a living.

Ultimate Guide To Facebook Advertising

Author : Perry Marshall
ISBN : 9781613083703
Genre : Business & Economics
File Size : 32. 62 MB
Format : PDF, ePub
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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

The 80 20 Manager

Author : Richard Koch
ISBN : 9780316243056
Genre : Business & Economics
File Size : 40. 36 MB
Format : PDF, Kindle
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Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work--without stress or long hours. In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle--the idea that 80 percent of results come from just 20 percent of effort--into practice in their personal lives. Now in THE 80/20 MANAGER, he demonstrates how to apply the principle to management. An 80/20 manager learns to focus only on the issues that really matter, achieving exceptional results, and feeling successful everyday while working less hard in fewer hours. A large number of managers--especially in these difficult times--feel completely overwhelmed. Their inboxes are overflowing and they constantly struggle to finish their to-do lists, leaving little time for the things that really matter. THE 80/20 MANAGER shows a new way to look at management--and at life--to enjoy work and build a successful and fulfilling career.

The 80 20 Principle

Author : Richard Koch
ISBN : 9781857889093
Genre : Self-Help
File Size : 46. 94 MB
Format : PDF, ePub, Mobi
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This special 10th anniversary edition of the bestselling "The 80/20" principle contains an entirely new chapter 'The Yin and Yang of the Principle' in which Koch responds to the thousands of reader responses to the book - including a rap song! - and uses this new material to reach a new level of awareness and understanding of the true power of the principle. And it is powerful: the 80/20 principle - the fact that 80 per cent of results flow from 20 per cent of causes - is the one true principle of highly effective people and organisations. "The 80/20 Principle" shows how you can achieve much more with much less effort, time and resources, simply by concentrating on that all-important 20 per cent. "The 80/20 Principle" is the key to controlling our lives. If we can latch on to the few powerful forces within and around us, we can leverage our efforts to multiply effectiveness. Most of what we do has trivial results. A little of what we do really matters. So if we focus on the latter, we can control events instead of being controlled by them, and achieve several times the results.

Ultimate Guide To Google Adwords

Author : Perry Marshall
ISBN : 9781613083710
Genre : Business & Economics
File Size : 70. 95 MB
Format : PDF, ePub, Docs
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

The 80 20 Principle And 92 Other Powerful Laws Of Nature

Author : Richard Koch
ISBN : 9781857889185
Genre : Science
File Size : 31. 3 MB
Format : PDF, Kindle
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A compelling look at how laws of nature can be applied to business with uncommon and startling success.

Ultimate Guide To Local Business Marketing

Author : Perry Marshall
ISBN : 9781613083239
Genre : Business & Economics
File Size : 52. 43 MB
Format : PDF, ePub, Docs
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

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