a cognitive psychology of mass communication

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A Cognitive Psychology Of Mass Communication

Author : Richard Jackson Harris
ISBN : 9781136276583
Genre : Language Arts & Disciplines
File Size : 76. 64 MB
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

A Cognitive Psychology Of Mass Communication

Author : Richard Jackson Harris
ISBN : 9781135850388
Genre : Language Arts & Disciplines
File Size : 34. 42 MB
Format : PDF, ePub, Mobi
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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

A Cognitive Psychology Of Mass Communication

Author : Richard Jackson Harris
ISBN : 9780805846607
Genre : Language Arts & Disciplines
File Size : 34. 44 MB
Format : PDF, ePub, Docs
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With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates consequences for attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics--sex, violence, advertising--to less-studied topics, such as values, sports, and entertainment education. New chapters for the fourth edition cover: *children and media, examining children's prosocial television, advertising to children, and media literacy; *values and prosocial media, including family values, religion, social marketing, and entertainment-education programming; and *emotional media, including the effects of sports and music. New and updated material includes: *today's popular television shows; *the widespread use of the Internet; *changes brought about by telecommunications technology; *advertising on the Internet, in classrooms, and other unconventional places; *press coverage of the 2000 U.S. Presidential election and its aftermath; *stereotyping of mental illness and therapists; *male body-image media issues; *music, reflecting its increasing popularity and influence; and *effects of playing violent video games. An engaging, readable, and highly successful text, this classroom resource serves as an invaluable guide to the influences of media for courses on media and psychology, and media effects and processes.

Memory In Oral Traditions

Author : David C. Rubin
ISBN : 9780195120325
Genre : Psychology
File Size : 54. 4 MB
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"Dr. Rubin has brought cognitive psychology into a wholly unprecedented dialogue with studies in oral tradition. The result is a truly new perspective on memory and the processes of oral tradition." --John Miles Foley, University of Missouri

Psychophysiological Measurement And Meaning

Author : Robert F. Potter
ISBN : 9781136589102
Genre : Language Arts & Disciplines
File Size : 76. 63 MB
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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

How Audiences Decide

Author : Richard Young
ISBN : 9781136911897
Genre : Business & Economics
File Size : 64. 53 MB
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It’s a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience’s name, age, gender, and socio-economic status? This book shows that if you want to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionals—CEOs, medical doctors, magazine publishers—fail to grasp how their audiences make decisions they also fail to persuade them.

Public Opinion

Author : Walter Lippmann
ISBN : STANFORD:36105004980061
Genre : Public opinion
File Size : 73. 71 MB
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The Handbook Of Media And Mass Communication Theory 2 Volume Set

Author : Robert S. Fortner
ISBN : 9781118770009
Genre : Social Science
File Size : 22. 30 MB
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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Psychology And The Internet

Author : Jayne Gackenbach
ISBN : 9780080469058
Genre : Psychology
File Size : 20. 47 MB
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The previous edition provided the first resource for examining how the Internet affects our definition of who we are and our communication and work patterns. It examined how normal behavior differs from the pathological with respect to Internet use. Coverage includes how the internet is used in our social patterns: work, dating, meeting people of similar interests, how we use it to conduct business, how the Internet is used for learning, children and the Internet, what our internet use says about ourselves, and the philosophical ramifications of internet use on our definitions of reality and consciousness. Since its publication in 1998, a slew of other books on the topic have emerged, many speaking solely to internet addiction, learning on the web, or telehealth. There are few competitors that discuss the breadth of impact the internet has had on intrpersonal, interpersonal, and transpersonal psychology. Provides the first resource for looking at how the Internet affects our definition of who we are Examines the philosophical ramifications of Internet use and our definitions of self, reality, and work Explores how the Internet is used to meet new friends and love interests, as well as to conduct business Discusses what represents normal behavior with respect to Internet use

Visual Communication Theory And Research

Author : S. Fahmy
ISBN : 9781137362155
Genre : Social Science
File Size : 31. 12 MB
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In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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