adobe experience manager classroom in a book a guide to cq5 for marketing professionals

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Adobe Experience Manager

Author : Ryan D. Lunka
ISBN : 9780133432626
Genre : Computers
File Size : 85. 95 MB
Format : PDF, Docs
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Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: • The basics of content management in Adobe Experience Manager • How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products • How to manage dynamic content that is targeted to specific audiences • The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process

Author : Sally Beauman
ISBN : 9604505440
Genre :
File Size : 81. 74 MB
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Herodoti Historiarum Libri Ix

Author : Herodotus
ISBN : BSB:BSB11089369
Genre :
File Size : 80. 55 MB
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Fresco

Author : Doniert Evely
ISBN : 960864030X
Genre : History
File Size : 62. 96 MB
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