ads fads and consumer culture advertising s impact on american character and society

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Ads Fads And Consumer Culture

Author : Arthur Asa Berger
ISBN : 9781442241268
Genre : Social Science
File Size : 85. 89 MB
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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Ads Fads And Consumer Culture Advertisings Impact On American Character And Society

Author : CTI Reviews
ISBN : 9781467218207
Genre : Education
File Size : 64. 63 MB
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Facts101 is your complete guide to Ads, Fads, and Consumer Culture , Advertisings Impact on American Character and Society. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Material Culture In America

Author : Helen Sheumaker
ISBN : 9781576076477
Genre : Social Science
File Size : 78. 23 MB
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Presents more than two hundred alphabetic entries that cover the history of American material culture, including such topics as adolescence, mourning, graphic design, Art Deco, and gay consumerism.

Ad Nauseam

Author : Carrie McLaren
ISBN : 1429956887
Genre : Social Science
File Size : 86. 72 MB
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With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free!—long considered the Adbusters of the United States—is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll. In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.

Advertising And Society

Author : Carol J. Pardun
ISBN : 9781118587621
Genre : Business & Economics
File Size : 89. 93 MB
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Satisfaction Guaranteed Rev Pb

Author : Strasser S
ISBN : 9781588341464
Genre : Business & Economics
File Size : 68. 25 MB
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This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Print Matters

Author : Randall Hines
ISBN : 1933199105
Genre : Business & Economics
File Size : 80. 2 MB
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Print matters still. In fact, it matters more than ever, even -- maybe especially -- in a world of continuous rapid-fire media innovations because it provides the standard -- the acid test -- for relevance and communication power. Why print? Because it's the purest form of advertising -- an idea given power visually and crafted to move people with words. If you don't have an idea, it shows. If you can't write, people know. You can't hide emptiness behind a mesmerising glare of glitzy TV production or trade on the familiar voice of a spokesperson to make a connection for you. It's just you and the reader. So print is the acid test for advertising as well as advertising people. Unlike electronic media, print requires our attention. If you lose your concentration when you're reading and your mind wanders, what do you do? Why, you read the sentence or paragraph or page over again -- too often more than once. A woman named Evelyn Wood built a speed-reading franchise on this simple truth. Her instructors don't teach you to read faster; they teach you to concentrate better so you don't have to reread. That's why Evelyn Wood graduates not only seem to read faster, they also remember better.

Visual Communication From Theory To Practice

Author : Jonathan Baldwin
ISBN : 9782940373093
Genre : Art
File Size : 35. 64 MB
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Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.

20 Ads That Shook The World

Author : James B. Twitchell
ISBN : 9780609807231
Genre : Social Science
File Size : 41. 28 MB
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The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."

Media Unlimited Revised Edition

Author : Todd Gitlin
ISBN : 0805086897
Genre : Social Science
File Size : 86. 65 MB
Format : PDF, Kindle
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A thought-provoking but balanced examination of our media-dominated world reveals the vast array of manufactured images and sounds that have defined our civilization, from video games to elevator music, action movies to reality shows, and punditry to Internet exhibitionists. Reissue. 25,000 first printing.

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