advertising and societies global issues digital formations

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Advertising And Societies

Author : Katherine Toland Frith
ISBN : 1433103850
Genre : Business & Economics
File Size : 23. 30 MB
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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Advertising And Promotional Culture

Author : P David Marshall
ISBN : 9781137026255
Genre : Social Science
File Size : 54. 97 MB
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A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity.

Bibliographic Index

Author :
ISBN : UOM:39015057989710
Genre : Bibliographical literature
File Size : 44. 74 MB
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American Book Publishing Record

Author :
ISBN : UOM:39015066043145
Genre : American literature
File Size : 45. 97 MB
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Crowdfunding The Future

Author : Lucy Kathryn Bennett
ISBN : 1433126818
Genre : Art
File Size : 34. 63 MB
Format : PDF
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The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. <I>Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice. The book is suitable for courses covering media studies, fandom, digital media, sociology, film production, anthropology, audience, and cultural studies.

The Unconnected

Author : Paul M. A. Baker
ISBN : 143311142X
Genre : Language Arts & Disciplines
File Size : 76. 31 MB
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Despite improvements to those affected by the digital divide, there are still many people who remain -unconnected- in todayʼs world. This volume examines the problems of addressing the digital divide by closely examining those who remain unconnected - the untouchables or untouched within the information society. Some remain untouched because of access or ability issues that also reflect race, disability, class, geography, and socio-economic status, but others may be prevented from participation by factors of religion, language, philosophy, culture, or simply disinterest. With noted experts from communication, public policy, civic engagement, urban planning, and political science, the authors collectively examine the social, economic, and political contexts of the failure to reach the unconnected and the importance of including them in a dynamic, engaged civic democracy."

Gatewatching

Author : Axel Bruns
ISBN : 0820474320
Genre : Computers
File Size : 82. 38 MB
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Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

Born Digital

Author : John Palfrey
ISBN : 9780465053926
Genre : Social Science
File Size : 27. 14 MB
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Cyberfeminism Two Point Oh

Author : Radhika Gajjala
ISBN : 1433113597
Genre : Art
File Size : 87. 13 MB
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More than a decade after feminists burst forth onto the Internet demanding material access and social intervention, this collection sets out to explore what it means to be a cyberfeminist today. The contributors examine a wide range of topics, from Health 2.0, the blogosphere, and video games, to female artists and diasporic youth, in order to re-envision how feminists can intervene in the mutual shaping of online and offline relationships. These authors contend that women's bodies and actions online are influenced by the politics of offline spaces, which buttress power hierarchies at both material and symbolic levels. They do not, however, simply make pessimistic assessments of online spaces as an extension of the existing power relations. Rather, <I>Cyberfeminism 2.0 attends to contested aspects of new digital technologies that simultaneously enable political retreat and feminist resistance.

Camgirls

Author : Theresa M. Senft
ISBN : 0820456942
Genre : Social Science
File Size : 89. 73 MB
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This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book’s over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to ‘represent’ through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author’s own experiences as an ersatz camgirl while conducting the research.

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