advertising to children on tv content impact and regulation

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Advertising To Children On Tv

Author : Barrie Gunter
ISBN : 9781135626303
Genre : Social Science
File Size : 76. 18 MB
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Advertising To Children On Tv

Author : Barrie Gunter
ISBN : 9781135626310
Genre : Social Science
File Size : 47. 92 MB
Format : PDF, ePub
Download : 854
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Advertising To Children On Tv

Author : Barrie Gunter
ISBN : 9781410611246
Genre : Social Science
File Size : 40. 20 MB
Format : PDF, ePub, Docs
Download : 245
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Food Advertising

Author : Barrie Gunter
ISBN : 9783319407067
Genre : Social Science
File Size : 86. 80 MB
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This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Advertising To Children

Author : M. Blades
ISBN : 9781137313256
Genre : Psychology
File Size : 65. 38 MB
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Media And The American Child

Author : George Comstock
ISBN : 0080479375
Genre : Performing Arts
File Size : 64. 40 MB
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Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. Presents the most recent research on the media use of young people Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization Discusses policy making in the area of children and the media Focuses on experiences unique to children and adolescents

Children S Views About Television

Author : Barrie Gunter
ISBN : STANFORD:36105001682694
Genre : Performing Arts
File Size : 53. 95 MB
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This study provides insights into children's understanding of and involvement with major strands of television available today. This comes at a time when major changes are happening in broadcasting, bringing the debate about television's influences on the young to the fore.

The Impact Of Television Advertising On Children

Author : Dr. Anjali Y. Chaudhari
ISBN : 9781365469039
Genre :
File Size : 36. 82 MB
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Advertising To Children

Author : M. Carole Macklin
ISBN : 0761912851
Genre : Business & Economics
File Size : 89. 74 MB
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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Marketing Food To Children

Author : Corinna Hawkes
ISBN : OCLC:424521362
Genre : Children
File Size : 74. 48 MB
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This report is a review of the global regulatory environment that surrounds the marketing of food (including non-alcoholic beverages) to children. It covers regulation of television advertising, in-school marketing, sponsorship, product placement, Internet marketing, sales promotions, and United Nations codes applicable to the regulation of marketing to children. The report concludes with a summary of key issues, knowledge gaps, and questions to guide future research and policy development.

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