advertising to children on tv content impact and regulation

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Advertising To Children On Tv

Author : Barrie Gunter
ISBN : 9781135626303
Genre : Social Science
File Size : 78. 23 MB
Format : PDF
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Impact Of Television Advertisement On Purchases Made For Children

Author : Vashima Veerkumar
ISBN : 9783954893805
Genre : Education
File Size : 51. 2 MB
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Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. An average Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.

Food Advertising

Author : Barrie Gunter
ISBN : 9783319407067
Genre : Social Science
File Size : 58. 69 MB
Format : PDF
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This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Children S Views About Television

Author : Barrie Gunter
ISBN : STANFORD:36105001682694
Genre : Performing Arts
File Size : 42. 2 MB
Format : PDF, ePub
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This study provides insights into children's understanding of and involvement with major strands of television available today. This comes at a time when major changes are happening in broadcasting, bringing the debate about television's influences on the young to the fore.

The Impact Of Television Advertising On Children

Author : Dr. Anjali Y. Chaudhari
ISBN : 9781365469039
Genre :
File Size : 54. 78 MB
Format : PDF
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Advertising To Children

Author : M. Blades
ISBN : 9781137313256
Genre : Psychology
File Size : 84. 85 MB
Format : PDF, Kindle
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Encyclopedia Of Children Adolescents And The Media

Author : Jeffrey Jensen Arnett
ISBN : 9781412905305
Genre : Psychology
File Size : 90. 31 MB
Format : PDF, Kindle
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From Internet censorship to sex and violence on television and in video games to debates over rock lyrics, the effect of media on children and adolescents is one of the most widely debated issues in our society. The Encyclopedia of Children, Adolescents, and the Media presents state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents. With more than 400 entries, the two volumes of this resource cover the traditional and electronic media and their controversial impact—for good and ill—on children and adolescents.

Advertising To Children In China

Author : Kara Chan
ISBN : 9629961792
Genre : Business & Economics
File Size : 21. 3 MB
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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Children Adolescents And The Media An Issue Of Pediatric Clinics E Book

Author : Victor C. Strasburger
ISBN : 9781455746828
Genre : Medical
File Size : 25. 88 MB
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Dr. Strasburger addresses a popular topic in mainstream media: What are the effects of the multitude of media that are available to our children and adolescents? His well-published authors try to answser this question with articles devoted to thefollowng topics: Health Effects of Media on Children and Adolescents; What Every Pediatrician Needs to Know About Social Networking Sites; Should Babies Be Watching TV and Videos?; Internet Bullying; Creative and Prosocial Uses of Media; Videogames: Good or Bad?; The New Threat of Digital Advertising; Does Media Use Cause Obesity?; Media in the Classroom; Eating Disorders and the Media; and Setting Up an Adolescent Health Website.

Communication And Information Technologies Annual

Author : Laura Robinson
ISBN : 9781783505821
Genre : Social Science
File Size : 51. 41 MB
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This volume assembles cutting edge research focusing on media and youth. The volume features papers about institutions that shape this part of the lifecourse, such as the family, school, community organizations. Papers address this theme from a theoretical and methodological framework.

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