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Agency

Author : R. Webb
ISBN : 9781137501226
Genre : Business & Economics
File Size : 43. 10 MB
Format : PDF, ePub
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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Frenemies

Author : Ken Auletta
ISBN : 9780735220874
Genre : Social Science
File Size : 21. 8 MB
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Advertising And Integrated Brand Promotion

Author : Thomas O'Guinn
ISBN : 9780538473323
Genre : Business & Economics
File Size : 52. 53 MB
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Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book's contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Man Nup

Author : Rick Webb
ISBN : 1530210658
Genre :
File Size : 25. 27 MB
Format : PDF, Kindle
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Man Nup: A Groom's Guide to Heroic Wedding Planning. A practical, hands-on guide for men who are up to the challenge of planning their own wedding. But what do you mean?! What's wrong with those 'other' wedding planning books They're great but they're written for a particular stereotype. Man Nup assumes you don't know anything about weddings. Like what a bridal salon is. Or a charger. Or why people buy aisle runners. This book explains wedding planning from the beginning: the budget, the guest list, the flowers, AV Club, bachelor parties in Vegas, handling drunk Aunt Mabel... Everything. Whether you're gay or straight, Man Nup is the wedding planning book you're looking for. In addition to giving you no-BS advice, Man Nup talks to real men who've actually planned their wedding. Be a man. Plan your wedding. Or at least don't look like an idiot about wedding planning.

Careers In Advertising

Author : WetFeet.com (Firm)
ISBN : UOM:39076002136898
Genre : Business & Economics
File Size : 22. 82 MB
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2007 Photographer S Market

Author : Donna Poehner
ISBN : 1582974284
Genre : Photography
File Size : 56. 52 MB
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Indicates names, addresses, people to contact, types of pictures to submit, and pay rates for magazine, book, greeting card, and calendar publishers, advertising and public-relations agencies, and audio-visual firms, and discusses business and technical matters

International Directory Of Company Histories

Author :
ISBN : UOM:39076002102965
Genre : Big business
File Size : 25. 18 MB
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International Directory Of Company Histories

Author : Tina Grant
ISBN : STANFORD:36105025296315
Genre : Business & Economics
File Size : 50. 17 MB
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Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.

Small Business Sourcebook

Author : Thomson Gale
ISBN : 0787663816
Genre : Small business
File Size : 37. 74 MB
Format : PDF, Kindle
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A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.

Communication Arts Magazine

Author :
ISBN : STANFORD:36105110791766
Genre : Commercial art
File Size : 36. 87 MB
Format : PDF
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