alphabet to internet media in our lives

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Alphabet To Internet

Author : Irving Fang
ISBN : 9781317616696
Genre : Social Science
File Size : 71. 57 MB
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What Greek philosopher thought writing would harm a student’s memory? Was the poet Byron’s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives, Irving Fang looks at each medium of communication through the centuries, asking not only, "What happened?" but also, "How did society change because of this new communication medium?" and, "How are we different as a result?" Examining the impact of different media on a broad, historical scale—among them mass printing, the telegraph, film, the internet, and advertising—Alphabet to Internet takes us from the first scratches of writing and the origins of mail to today's video games, the widespread and daily use of smartphones, and the impact of social media in political uprisings across the globe. A timeline at the end of each chapter places events in perspective and allows students to pinpoint key moments in media history. Now in its third edition, Alphabet to Internet presents a lively, thoughtful, and accessible introduction to media history.

Alphabet To Internet

Author : Irving Fang
ISBN : 1933011017
Genre : History
File Size : 36. 20 MB
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Alphabet to Internet looks at each medium of communication through the centuries not only to ask "What happened?" but also "How did society change because this entered our lives?" and "How are we different?" It also recognizes that not every change is something that we desire. Each new communication medium has had particular and significant effects on cultures and on individuals. Examining the impact of media, Alphabet to Internet: Media in Our Lives takes us from the beginnings of writing to today's video games and the use of cell phones and social media in political disturbances at home and in nations across the globe. A timeline at the end of each chapter places events in a chronological perspective.

Alphabet To Internet

Author : Irving E. Fang
ISBN : UOM:39015080825402
Genre : History
File Size : 66. 82 MB
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"Alphabet to Internet: Mediated Communication in Our Lives," a survey history of our media of communication, considers how all of us are affected by the means we have devised for recording and communicating information. From the start of writing things down, mediated communication has nudged our world onward, again and again. It has changed the way we choose to live.Beginning with the evolution of writing and the alphabet from Sumer to Greece, Alphabet to Internet traces in a brisk and lively style the development and the impact of printing, still and motion photography, mail service, the telegraph, the telephone, recording, broadcasting, the Internet, and the digital revolution. An additional chapter reflects on the role of communication in current international political struggles. Another chapter is devoted to the cultural influence of video games. A supplementary section, ?A Timeline of Communication and Culture,? contains more than 5,000 entries. It is the most complete and up-to-date of its subject matter in existence.

Masters Of The Word

Author : William J. Bernstein
ISBN : 9780802193445
Genre : History
File Size : 65. 21 MB
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A captivating, illuminating, and sweeping historical narrative revealing the fascinating role media has played throughout the course of history. In “an engaging mix of theory, fact and enlightenment from across the millennia that wears its rich scholarship lightly,” Masters of the Word explains how new communication technologies and in particular our access to them, impacted human society (The Guardian). Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster than ever before and to reach an even larger audience. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. This “accessible, quite enjoyable, and highly informative read” will change the way you look at technology, history, and power (Booklist). “[Bernstein] enables us to see what remains the same, even as much has changed.” —Library Journal, “Editors’ Picks” “Riveting and thoroughly researched, it brims with interesting ideas and astonishing connections.” —Phil Lapsley, author of Exploding the Phone: The Untold Story of the Teenagers and Outlaws Who Hacked Ma Bell “[Bernstein’s] narrative is succinct and extremely well sourced. . . . [He] reminds us of a number of technologies whose changed roles are less widely chronicled in conventional histories of the media.” —Irish Times

Digital Mcluhan

Author : Paul Levinson
ISBN : 9781134738823
Genre : Philosophy
File Size : 36. 92 MB
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Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

Economics

Author : David N. Hyman
ISBN : 0256160686
Genre : Business & Economics
File Size : 36. 11 MB
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An Introduction To Writing For Electronic Media

Author : Robert B. Musburger, PhD
ISBN : 9781136033131
Genre : Language Arts & Disciplines
File Size : 58. 61 MB
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"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Broadcast Announcing Worktext

Author : Alan Stephenson
ISBN : 9781136036491
Genre : Language Arts & Disciplines
File Size : 32. 21 MB
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The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

The Shallows What The Internet Is Doing To Our Brains

Author : Nicholas Carr
ISBN : 0393079368
Genre : Science
File Size : 54. 87 MB
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Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

Communication In Everyday Life

Author : Steve Duck
ISBN : 9781506350264
Genre : Language Arts & Disciplines
File Size : 73. 5 MB
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Communication in Everyday Life: The Basic Course Edition With Public Speaking, Second Edition encourages students to apply basic communication concepts to their daily lives, giving them a deeper understanding of the inseparable connection between relationships and communication. Authors Steve Duck and David T. McMahan expertly combine theory and application to introduce students to fundamental communication concepts and master practical communication skills, such as listening and critical thinking, using technology to communicate, understanding nonverbal communication, creating persuasive strategies, and managing group conflict. The fully updated Second Edition offers practical instruction to improve a student’s ability to effectively communicate interpersonally, in groups, in interviews, and speaking through presentations. Throughout the book, students receive the tools they need to critically analyze their situation, link communication theory to their own experiences, and improve their communication and public speaking skills in the process.

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