attitudes and persuasion classic and contemporary approaches

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Attitudes And Persuasion

Author : Richard E Petty
ISBN : 9780429981784
Genre : Social Science
File Size : 80. 33 MB
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Attitudes And Persuasion

Author : Phil Erwin
ISBN : 0415196213
Genre : Psychology
File Size : 63. 62 MB
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This work provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour. The nature, function and origins of attitudes are examined, and a review of how they can be measured is provided.

Dual Process Theories In Social Psychology

Author : Shelly Chaiken
ISBN : 1572304219
Genre : Psychology
File Size : 56. 3 MB
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This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.

The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 21. 36 MB
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Attitudes And Attitude Change

Author : Tobias Vogel
ISBN : 9781317623359
Genre : Psychology
File Size : 88. 29 MB
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Attitudes have been a central topic in social psychology from its early beginnings. But what exactly are attitudes, where do they come from, and how can they be modified? The overall aim of Attitudes and Attitude Change is to provide students with a comprehensive and accessible introduction to these basic issues in the psychological study of attitudes. In four parts, readers learn about how attitudes can be measured, how attitudes are shaped in the course of life, how they are changed by other people, and finally, how attitudes in turn affect our thoughts and behavior. This completely revised and updated second edition covers many recent developments and reports cutting-edge research while also addressing the classic findings and theories that advanced the field. In addition to integrating the newly emerged topics of implicit attitudes and recent models regarding the coexistence of explicit and implicit attitudes, this edition also adds chapters on social influence and resistance to persuasion. This comprehensive and user-friendly book carefully balances theoretical underpinnings and empirical findings with applied examples to enable readers to use the insights of attitude research for practical applications. Critical discussions also instigate readers to develop their own thinking on key topics.

Contemporary Perspectives On The Psychology Of Attitudes

Author : Geoffrey Haddock
ISBN : 9781135425418
Genre : Psychology
File Size : 76. 14 MB
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What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology? The Attitude concept has long formed an indispensable construct in social psychology. In this volume, internationally renowned contributors review contemporary developments in research and theory to capture the current metamorphosis of this central concept. This book draws together the latest developments in the field to provide a scholarly and accessible overview of the study of attitudes, examining the implications for its position as a paradigm of social psychological understanding. Dividing the subject into two main parts, this book first addresses the structural and behavioural properties of attitudes, including the affective-cognitive structure of attitudes, the nature of attitude ambivalence and intention-behaviour relations. The second section focuses on representational and transformational processes, such as meta-cognitive attitudinal processes, the role of implicit and explicit attitudinal processes, cultural influences and attitude change. In a third, concluding section, the editors draw together these contemporary perspectives and elaborate on their impact for future theorising and research into attitudes. Empirically supported throughout, this collection represents a timely integration of the burgeoning range of approaches to attitude research. It will be of interest to social psychologists, sociologists, political scientists and researchers with an interest in attitudinal phenomena.

Attitude Research In Science Education

Author : Dr. Issa M. Saleh
ISBN : 9781617353260
Genre : Science
File Size : 39. 65 MB
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The research into how students’ attitudes affect their learning of science related subjects has been one of the core areas of interest by science educators. The development in science education records various attempts in measuring attitudes and determining the correlations between behavior, achievements, career aspirations, gender identity and cultural inclination. Some researchers noted that attitudes can be learned and teachers can encourage students to like science subjects through persuasion. But some view that attitude is situated in context and has much to do with upbringing and environment. The critical role of attitude is well recognized in advancing science education, in particular designing curriculum and choosing powerful pedagogies and nurturing students. Since Noll’s (1935) seminal work on measuring the scientific attitudes, a steady stream of research papers describing the development and validation of scales have appeared in scholarly publications. Despite these efforts, the progress in this area has been stagnated by limited understanding of the conception of attitude, dimensionality and inability to determine the multitude of variables that made up such concept. This book makes an attempt to take stock and critically examine classical views on science attitudes and explore contemporary attempts in measuring sciencerelated attitudes. The chapters in this book are a reflection of researchers who work tirelessly in promoting science education and highlight the current trends and future scenarios in attitude measurement.

Media Effects

Author : W. James Potter
ISBN : 9781452289755
Genre : Language Arts & Disciplines
File Size : 38. 29 MB
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Rushed To Judgment

Author : David Barker
ISBN : 9780231504218
Genre : Political Science
File Size : 69. 61 MB
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Convenient, entertaining, and provocative, talk radio today is unapologetically ideological. Focusing on Rush Limbaugh—the medium's most influential talk show—Rushed to Judgment systematically examines the politics of persuasion at play on our nation's radio airwaves and asks a series of important questions. Does listening to talk radio change the way people think about politics, or are listeners' attitudes a function of the self-selecting nature of the audience? Does talk radio enhance understanding of public issues or serve as a breeding ground for misunderstanding? Can talk radio serve as an agent of deliberative democracy, spurring Americans to open, public debate? Or will talk radio only aggravate the divisive partisanship many Americans decry in poll after poll? The time is ripe to evaluate the effects of a medium whose influence has yet to be fully reckoned with.

Lay Epistemics And Human Knowledge

Author : Arie W. Kruglanski
ISBN : 9781489909244
Genre : Psychology
File Size : 67. 13 MB
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Whatever your reasons, kind reader, for reading these words,-what ever your premises about forewords, whatever the epistemic motivation with which you approach them-Iet me urge you to turn immediately to Kruglanski's first chapter and skim it. If any enthusiasm for sodal psy chology flows in your veins, you will certainly proceed then to read further in this important book. It represents some dozen years of Arie's thought and of his and his colleagues' research. Its intellectual scope covers 50 years of sodal psychology-from attitudes and attitude change, to balance, disso nance, and the various other cognitive consistency theories, to causal attribution, and to current cognitive sodal psychology. Sodal psycholo gists have recently begun to leave the fireside coziness of scribbling textbook catalogues of our field and to venture out into the cold, outdoor adventure of detecting (or creating?) its underlying structure. Of these attempts at providing scope plus order, Kruglanski's must surely be the most ambitious. For his is no mere overarching theory, which, like a circus tent over a diverse set of sideshows, covers everything but does little to provide thematic structure. Rather, Kruglanski tries to produce a basic reorganization of our thinking about sodal psychology. To use his LEGO blocks metaphor for the modification of knowledge structures, he attempts to dismantle the current assembly of elements of our field and reassemble them into a simpler and more coherent configuration.

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