attitudes and persuasion classic and contemporary approaches

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Attitudes And Persuasion

Author : Richard E Petty
ISBN : 081334655X
Genre : Psychology
File Size : 82. 70 MB
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Attitudes And Persuasion Classic And Contemporary Approaches

Author : Richard E. Petty
ISBN : STANFORD:36105030582576
Genre : Psychology
File Size : 54. 20 MB
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Attitudes And Persuasion

Author : Richard E Petty
ISBN : 9780429981784
Genre : Social Science
File Size : 77. 93 MB
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Attitudes And Persuasion

Author : Phil Erwin
ISBN : 0415196213
Genre : Psychology
File Size : 53. 3 MB
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Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour.

Dual Process Theories In Social Psychology

Author : Shelly Chaiken
ISBN : 1572304219
Genre : Psychology
File Size : 60. 3 MB
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This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.

Markenbeurteilung Bei Einzigartigen Produkteigenschaften

Author : Rainer Elste
ISBN : 9783834994295
Genre : Business & Economics
File Size : 89. 90 MB
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Rainer Elste analysiert das Phänomen fehlender Produktinformationen in Verbindung mit Marken. Er gibt in diversen nützlichen Übersichten u.a. Einblicke in die Klassifizierung von Attributen und ihre Verarbeitung durch den Konsumenten.

Preiserwartungen Bei Dienstleistungen

Author : Nora Reppenhagen
ISBN : 3834922412
Genre : Business & Economics
File Size : 64. 54 MB
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Nora Reppenhagen untersucht die Bildung von Preiserwartungen unter Einbezug von Theorien aus verschiedenen Forschungsgebieten.

The Psychology Of Attitudes And Attitude Change

Author : Greg Maio
ISBN : 9781446248102
Genre : Psychology
File Size : 46. 33 MB
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'An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds 'Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University People spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times, these attitudes can be the focus of bitter debate, and as humans we naturally crave to understand attitudes and how to change them. In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead. The Psychology of Attitudes and Attitude Change is for students in psychology, health psychology, communication, business and political science. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology

Rushed To Judgment

Author : David Barker
ISBN : 9780231504218
Genre : Political Science
File Size : 25. 77 MB
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Convenient, entertaining, and provocative, talk radio today is unapologetically ideological. Focusing on Rush Limbaugh—the medium's most influential talk show—Rushed to Judgment systematically examines the politics of persuasion at play on our nation's radio airwaves and asks a series of important questions. Does listening to talk radio change the way people think about politics, or are listeners' attitudes a function of the self-selecting nature of the audience? Does talk radio enhance understanding of public issues or serve as a breeding ground for misunderstanding? Can talk radio serve as an agent of deliberative democracy, spurring Americans to open, public debate? Or will talk radio only aggravate the divisive partisanship many Americans decry in poll after poll? The time is ripe to evaluate the effects of a medium whose influence has yet to be fully reckoned with.

Media Effects

Author : W. James Potter
ISBN : 9781452289755
Genre : Language Arts & Disciplines
File Size : 33. 54 MB
Format : PDF
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

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