audience economics media institutions and the audience marketplace

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Audience Economics

Author : Philip M. Napoli
ISBN : 0231126522
Genre : Business & Economics
File Size : 74. 12 MB
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Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Audience Evolution

Author : Philip M. Napoli
ISBN : 9780231150354
Genre : Social Science
File Size : 29. 42 MB
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"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University

The Handbook Of Media Audiences

Author : Virginia Nightingale
ISBN : 1444340506
Genre : Social Science
File Size : 23. 38 MB
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Media Diversity And Localism

Author : Philip M. Napoli
ISBN : 0805855483
Genre : Social Science
File Size : 86. 12 MB
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Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics: *media ownership and media diversity and localism; *conceptual and methodological issues in assessing media diversity and localism; *minorities, media, and diversity; and *contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Engineering Society

Author : Kerstin Brückweh
ISBN : 9781137284501
Genre : Social Science
File Size : 63. 1 MB
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Explaining crime by reference to abnormalities of the brain is just one example of how the human and social sciences have influenced the approach to social problems in Western societies since 1880. Focusing on applications such as penal policy, therapy, and marketing, this volume examines how these sciences have become embedded in society.

Social Media And The Public Interest

Author : Philip M. Napoli
ISBN : 9780231545549
Genre : Language Arts & Disciplines
File Size : 71. 67 MB
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Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. In contrast to tech companies’ boasts of disruptive innovation, Philip M. Napoli offers a timely and persuasive case for seeing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social-media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social-media-driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.

Configuring The Viewer In Transition

Author : Josh Moses Heuman
ISBN : WISC:89097476014
Genre :
File Size : 68. 12 MB
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The International Encyclopedia Of Communication Communication Professions And Academic Research Digital Divide

Author : Wolfgang Donsbach
ISBN : UCSC:32106019575924
Genre : Communication
File Size : 43. 33 MB
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Collection of 1,339 original entries, spanning the scholarship, evidence, and methodology of communication research. Coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas in this interdisciplinary field. Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology.

Engaging Art

Author : Steven J. Tepper
ISBN : UOM:39015073867205
Genre : Art
File Size : 33. 34 MB
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Engaging Art explores what it means to participate in the arts in contemporary society – from museum attendance to music downloading. Drawing on the perspectives of experts from diverse fields (including Princeton scholars Robert Wuthnow and Paul DiMaggio; Barry Schwartz, author of The Paradox of Choice; and MIT scholars Henry Jenkins and Mark Schuster), this volume analyzes key trends involving technology, audience demographics, religion, and the rise of "do-it-yourself" participatory culture. Commissioned by The Wallace Foundation and independently carried out by the Curb Center at Vanderbilt University, Engaging Art offers a new framework for understanding the momentous changes impacting America's cultural life over the past fifty years. This volume offers suggestive glimpses into the character and consequence of a new engagement with old-fashioned participation in the arts. The authors in this volume hint at a bright future for art and citizen art making. They argue that if we center a new commitment to arts participation in everyday art making, creativity, and quality of life, we will not only restore the lifelong pleasure of homemade art, but will likely seed a new generation of enthusiasts who will support America's signature nonprofit cultural institutions well into the future.

The Hyperlinked Society

Author : Joseph Turow
ISBN : 0472050435
Genre : Computers
File Size : 74. 88 MB
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Examines the historical roots of clerical work and the role that class and gender played in determining professional status

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