audiences

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Audiences

Author : Ian Christie
ISBN : 9789089643629
Genre : Art
File Size : 84. 16 MB
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"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Audiences

Author : Nicholas Abercrombie
ISBN : 9781446264553
Genre : Language Arts & Disciplines
File Size : 60. 97 MB
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`This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"' - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.

The Making Of American Audiences

Author : Richard Butsch
ISBN : 0521664837
Genre : Performing Arts
File Size : 49. 42 MB
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This is a comprehensive survey of American entertainment audiences from the colonial period to the modern day.

Interpreting Audiences

Author : Shaun Moores
ISBN : 1446230260
Genre : Mass media
File Size : 75. 10 MB
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In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices. The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home. Assessing the theories of Bourdieu, De Certeau and others, as well as drawing on his own investigations of new media technologies in domestic contexts, Moores advances a model of creativity and constraint in everyday life.

Audience Evolution

Author : Philip M. Napoli
ISBN : 9780231150354
Genre : Social Science
File Size : 84. 2 MB
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"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University

Media Studies Content Audiences And Production

Author : Pieter Jacobus Fourie
ISBN : 0702156566
Genre : Social Science
File Size : 23. 28 MB
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The second volume of a two-part, outcomes-based series in media studies. It includes theoretical approaches as well as a production section that focuses on basic techniques.

Living Room Wars

Author : Ien Ang
ISBN : 9781134796847
Genre : Art
File Size : 29. 89 MB
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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

Reality Tv

Author : Annette Hill
ISBN : 041526152X
Genre : Performing Arts
File Size : 48. 36 MB
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Reality TV restores a crucial, and often absent, element to the critical debate about reality television: the voices of people who watch reality programmes. From Animal Hospital to Big Brother, Annette Hill argues that much can be learned from listening to audience discussion about this popular and rapidly changing television genre. Viewers' responses to reality TV can provide invaluable information to enhance our understanding of both the reality genre and contemporary television audiences. Drawing on quantitative and qualitative audience research to understand how viewers categorise the reality genre, and how they judge the performance of ordinary people and the representation of authenticity within different types of reality programmes. * Do audiences think reality TV is real? * Can people learn from watching reality TV? * How critical are viewers of reality TV? Reality TV argues that audiences are engaged in a critical examination of the development of popular factual television. The book examines how audiences can learn from watching reality programmes, and how viewers think and talk about the ethics of reality TV.

Transnational Audiences

Author : Adrian Athique
ISBN : 9781509506576
Genre : Social Science
File Size : 27. 59 MB
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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Media And Audiences New Perspectives

Author : Ross, Karen
ISBN : 9780335206919
Genre : Social Science
File Size : 25. 7 MB
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This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.

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