behind her brand direct sales edition

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No B S Guide To Brand Building By Direct Response

Author : Dan S. Kennedy
ISBN : 9781613082713
Genre : Business & Economics
File Size : 74. 14 MB
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

Edexcel Gcse 9 1 Business Second Edition

Author : Ian Marcouse
ISBN : 9781471894176
Genre : Study Aids
File Size : 62. 34 MB
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Endorsed for Edexcel Let Ian Marcouse successfully steer you through the new specification with his proven and popular approach to Business; clear content coverage is enhanced by numerous real-life examples to create a course that engages, motivates and develops every student. - Breaks down the content of the 2017 specification into clear, accessible explanations of important concepts and theories - Helps students apply their knowledge to a range of real business examples, issues and contexts, supported by 'Talking Points' that encourage critical and commercial thinking - Improves quantitative, investigative, analytical and evaluation skills through end-of-chapter exercises - Builds students' confidence approaching their exams as they practise calculation, short answer and extended-writing questions with stimulus materials - Boosts students' vocabulary and supports revision with definitions of key terminology for each topic

From Altoids To Zima

Author : Evan Morris
ISBN : 0743276477
Genre : Reference
File Size : 90. 62 MB
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Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).

Entrepreneurs The Men And Women Behind Famous Brand Names And How They Made It

Author : Joseph J. Fucini
ISBN : WISC:89058665480
Genre : Business & Economics
File Size : 67. 86 MB
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Tells the stories of inventors, sales people, and businessmen and women who have started prominent companies involved in everything from beer to designer clothing

Leverage Innovation Capability

Author : Qingrui Xu
ISBN : 9789814449977
Genre :
File Size : 60. 31 MB
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Innovation is widely recognized as a major source of modern productivity growth. Indeed, it is seen as constituting a central process of economic advancement in industrialized countries. Despite this, a considerable gap still exists in knowledge and technological capability between industrialized countries and the more dynamic developing countries such as China. Small and medium sized enterprises (SMEs) are a major contributor to China's economy and SME's contribution to China's GDP is close to 60%. This book studies the strategy and mechanism of leveraging innovation capability in China's SMEs by applying the theory of Total Innovation Management (TIM), which is the new paradigm of managing innovation in enterprises developed by the Research Center for "Innovation and Development" (shortly RCID) of Zhejiang University, China. According to Eric von Hippel, MIT, RCID is the Top 10 Innovation Management research institutes in the world. Leverage Innovation Capability probes the strategy and mechanism of leverage the innovation capability in the firm, especially in China's SMEs. It analyzes how the SMEs utilize all the innovation elements in the firm, including Strategy innovation, Tech innovation, marketing innovation, organization innovation, culture innovation, innovation networking, learning and knowledge management, high involvement innovation, cooperation innovation, etc. to leverage innovation capability. Errata(s) Errata (47KB)Contents: "Theoretical Research on Innovation: "Development via Innovative FirmsStatus of SMEs' InnovationAuditing Innovation Capabilities in SMEsTheoretical Background and Research DesignFramework of Total Innovation Management for SMEsMechanism of Leveraging Innovation Capability via Vision and StrategyMechanism of Leveraging Innovation Capability via Technology Innovation and Its ManagementMechanism of Leveraging SME's Innovation Capability via Organization InnovationMechanism of Leveraging Innovation Capability via Market Orientation and Related ElementsMechanism of Leveraging Innovation Capability via Corporate Culture and All-Involvement InnovationMechanism of Leveraging Innovation Capability via Entrepreneurs in SMEsMechanism of Leveraging Innovation Capability via Networks and All Time-Space InnovationPathway of Building SME Innovation Capability through Cluster Innovation SystemsInnovation Policy for SMEs in China"Case Studies: "Sunyard System Engineering Co., Ltd. (Sunyard)Hangzhou Focused Photonics Inc. (FPI)Hangzhou Honyar Electric Appliance Co., Ltd. (Honyar)Fujian Haiyuan Automatic Equipment(s) Co., Ltd. (Haiyuan)SUPCON Group Co., Ltd. (SUPCON)Jinfuchun Group Co., Ltd. (Jinfuchun)QP Textile Chemical Industry Holding Corporation (QP)Uni-Power Guaranty in Zhejiang Province (UPG)Hangzhou "R&D Design" Corporation ("R&D Design Design") Reality and Virtuality Readership: Academics, graduate students, professionals, general public interested in innovation management, China's reform.

Global Strategic Management

Author : Gerardo R. Ungson
ISBN : 9781317469728
Genre : Business & Economics
File Size : 54. 53 MB
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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.

Direct Online Sales

Author : Wilko Klaassen
ISBN : 9781458392718
Genre : Business & Economics
File Size : 72. 4 MB
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Manufacturers of branded durable goods that use the internet to sell direct to the consumer may benefit from increased strategic advantage and financial performance, outweighing the ""channel conflict"" or negative sales cannibalization. The manufacturer is then able to more effectively balance channel control, strengthen the brand and establish direct consumer relations. An added benefit, as shown by research, is improved retail service levels, resulting in overall increase of the added value in the channel. The understanding of manufacturer on-line sales engagement and opportunities has not been previously extensively researched. This paper outlines the key issues of online direct sales, the role of the single brand store and brings together the latest theoretical models. Based on the research and insight gained from consumers and professionals a decision framework is presented that can be used to understand and analyze the potential of Direct Sales and suggests the manufacturer level of online engagement.

Wealth Matters Makeover Edition

Author : Chris J. Snook
ISBN : 9781614660224
Genre : Business & Economics
File Size : 23. 1 MB
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Sherlock The Great Game 4

Author : Mark Gattis
ISBN : 9781785859540
Genre : Comics & Graphic Novels
File Size : 65. 38 MB
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Calibri} Sherlock's opponent upped the stakes by causing an explosion and killing twelve people, but the detective quickly moved on to solving the next case. A body has turned up on the banks of the Thames, and Sherlock is convinced it has something to do with a recently-discovered Vermeer painting. Meanwhile, without the help of his friend and at Mycroft's request, John continues to investigate the mysterious death of a MI6 agent.

Beauty And Business

Author : Philip Scranton
ISBN : 9781136692642
Genre : History
File Size : 60. 61 MB
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Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

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