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Bestsellers A Very Short Introduction

Author : John Sutherland
ISBN : 9780191578694
Genre : Literary Criticism
File Size : 84. 50 MB
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'I rejoice', said Doctor Johnson, 'to concur with the Common Reader.' For the last century, the tastes and preferences of the common reader have been reflected in the American and British bestseller lists, and this Very Short Introduction takes an engaging look through the lists to reveal what we have been reading - and why. John Sutherland shows that bestseller lists monitor one of the strongest pulses in modern literature and are therefore worthy of serious study. Along the way, he lifts the lid on the bestseller industry, examines what makes a book into a bestseller, and asks what separates bestsellers from canonical fiction. Exploring the relationship between bestsellers and the fashions, ideologies, and cultural concerns of the day, the book includes short case-studies and lively summaries of bestsellers through the years: from In His Steps - now almost totally forgotten, but the biggest all-time bestseller between 1895 and 1945, to Gone with the Wind and The Andromeda Strain, and The Da Vinci Code. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Bestsellers Routledge Revivals

Author : John Sutherland
ISBN : 9781136830631
Genre : Literary Criticism
File Size : 67. 97 MB
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First published in 1981, this book offers a study of British and American popular fiction in the 1970s, a decade in which the quest for the superseller came to dominate the lives of publishers on both sides of the Atlantic. Illustrated by examples of the lurid incidents that catapult so many books into the bestseller charts, this comprehensive study covers the work of Robbins, Hailey and Maclean, the 'bodice rippers', the disaster craze, horror, war stories and media tie-ins such as The Godfather, Jaws and Star Wars.

Deserts A Very Short Introduction

Author : Nick Middleton
ISBN : 9780199564309
Genre : Nature
File Size : 50. 69 MB
Format : PDF, Kindle
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In this Very Short Introduction Nick Middleton tells the story of the desert, demonstrating its beautiful landscapes and remarkable climates. He challenges the common notion that they are dry and barren and uncovers fascinating life-forms, a rich biodiversity, and a long history of human habitation.

Bacteria A Very Short Introduction

Author : Sebastian G. B. Amyes
ISBN : 9780191654084
Genre : Medical
File Size : 90. 87 MB
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Bacteria form a fundamental branch of life. They are the oldest forms of life as we know it, and they are still the most prolific living organisms. They inhabit every part of the Earth's surface, its ocean depths, and even terrains such as boiling hot springs. They are most familiar as agents of disease, but benign bacteria are critical to the recycling of elements and all ecology, as well as to human health. In this Very Short Introduction, Sebastian Amyes explores the nature of bacteria, their origin and evolution, bacteria in the environment, and bacteria and disease. In looking at our efforts to manage co-evolving bacteria, he also considers the challenges of resistance to antibiotics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Metaphysics A Very Short Introduction

Author : Stephen Mumford
ISBN : 9780191640261
Genre : Philosophy
File Size : 30. 96 MB
Format : PDF
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Metaphysics is one of the traditional four main branches of philosophy, alongside ethics, logic and epistemology. It is also an area that continues to attract and hold a fascination for many people yet it is associated with being complex and abstract. For some it is associated with the mystical or religious. For others it is known through the metaphysical poets who talk of love and spirituality. This Very Short Introduction goes right to the heart of the matter, getting to the basic and most important questions of metaphysical thought in order to understand the theory: What are objects? Do colours and shapes have some form of existence? What is it for one thing to cause another rather than just being associated with it? What is possible? Does time pass? By using these questions to initiate thought about the basic issues around substance, properties, changes, causes, possibilities, time, personal identity, nothingness and emergentism, Stephen Mumford provides a clear and simple path through this analytical tradition at the core of philosophical thought. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Advertising A Very Short Introduction

Author : Winston Fletcher
ISBN : 9780191614279
Genre : Design
File Size : 81. 33 MB
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Navigation

Author : Jim Bennett
ISBN : 9780198733713
Genre : History
File Size : 62. 76 MB
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From the Bronze Age mariners of the Mediterranean to contemporary sailors using satellite-based technologies, the history of navigation at sea, the art of finding a position and setting a course, is fascinating. The scientific and technological developments that have enabled accurate measurements of position were central to exploration, trade, and the opening up of new continents, and the resulting journeys taken under their influence have had a profound influence on world history. In this Very Short Introduction Jim Bennett looks at the history of navigation, starting with the distinctive cultures of navigation that are defined geographically - the Mediterranean Sea, and the Pacific, Indian, and Atlantic Oceans. He shows how the adoption of mathematical methods, the use of instruments, the writing of textbooks and the publication of charts all combined to create a more standardized practice. Methods such as longitude-finding by chronometer and lunar distance were complemented by the routine business of recording courses and reckoning position 'by account'. Bennett also introduces the incredible array of instruments relied on by sailors, from astrolabes, sextants, and chronometers, to our more modern radio receivers, electronic equipment, and charts, and highlights the crucial role played by the individual qualities of endeavor and resourcefulness from mathematicians, scientists, and seamen in finding their way at sea. The story of navigation combines the societal, the technical, and the human, and it was vital for shaping the modern world.

The Gothic A Very Short Introduction

Author : Nick Groom
ISBN : 9780191642395
Genre : Literary Criticism
File Size : 74. 15 MB
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The Gothic is wildly diverse. It can refer to ecclesiastical architecture, supernatural fiction, cult horror films, and a distinctive style of rock music. It has influenced political theorists and social reformers, as well as Victorian home décor and contemporary fashion. Nick Groom shows how the Gothic has come to encompass so many meanings by telling the story of the Gothic from the ancient tribe who sacked Rome to the alternative subculture of the present day. This unique Very Short Introduction reveals that the Gothic has predominantly been a way of understanding and responding to the past. Time after time, the Gothic has been invoked in order to reveal what lies behind conventional history. It is a way of disclosing secrets, whether in the constitutional politics of seventeenth-century England or the racial politics of the United States. While contexts change, the Gothic perpetually regards the past with fascination, both yearning and horrified. It reminds us that neither societies nor individuals can escape the consequences of their actions. The anatomy of the Gothic is richly complex and perversely contradictory, and so the thirteen chapters here range deliberately widely. This is the first time that the entire story of the Gothic has been written as a continuous history: from the historians of late antiquity to the gardens of Georgian England, from the mediaeval cult of the macabre to German Expressionist cinema, from Elizabethan Revenge Tragedy to American consumer society, from folk ballads to vampires, from the past to the present. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Management A Very Short Introduction

Author : John Hendry
ISBN : 9780199656981
Genre : Business & Economics
File Size : 24. 5 MB
Format : PDF
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In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.

Materials A Very Short Introduction

Author : Christopher Hall
ISBN : 9780191653100
Genre : Science
File Size : 47. 31 MB
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The study of materials is a major field of research that supports and drives innovation in technology. Using modern scientific techniques, materials scientists and engineers explore and manipulate materials, and create new ones with remarkable strength and extraordinary optical and electrical properties. In this Very Short Introduction, Christopher Hall looks at a wide range of materials, from steel, wood, and rubber, to gold, silicon, and graphene, describing how materials are used, how their properties arise from their internal structure, and how useful and novel things are made from them. He concludes by looking at how the global scale of materials consumption now threatens the goal of sustainability. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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