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Beyond Powerful Radio

Author : Valerie Geller
ISBN : 9781136023934
Genre : Language Arts & Disciplines
File Size : 44. 42 MB
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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Keith S Radio Station

Author : John Allen Hendricks
ISBN : 9781136027864
Genre : Language Arts & Disciplines
File Size : 23. 98 MB
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

Mass Communications And Media Studies

Author : Peyton Paxson
ISBN : 9781501329968
Genre : Social Science
File Size : 81. 19 MB
Format : PDF
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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Author : Guy Debord
ISBN : 9786180309638
Genre : Social Science
File Size : 52. 37 MB
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Στην Κοινωνία του θεάματος- που κυκλοφόρησε το 1947-, ο Guy Debord εκθέτει συνεκτικά τους τρόπους λειτουργίας της σύγχρονης κοινωνίας όπως διαμορφώνεται από τα τέλη της δεκαετίας του 1920 και γιγαντώνεται, παροξυσμικά και παρανοϊκά, έως τις μέρες μας. Μισό αιώνα μετά την πρώτη του έκδοση, αυτό το μοναδικό βιβλίο παραμένει δυναμικά επίκαιρο. Γράφει ο Debord: «Το θέαμα δεν μπορεί να εννοηθεί ως κατάχρηση ενός κόσμους της όρασης, ως το προιόν των τεχνικών μαζικής διάχυσης εικόνων. Είναι μάλλον μια Weltanschauung [κοσμοθεώρηση] που έγινε πραγματική, που εκφράστηκε υλικά. Είναι μια θεώρηση του κόσμου που έγινε αντικειμενική». Όσον αφορά τον ίδιο τον συγγραφέα, ακολούθησε στη ζωή και έως τον εκούσιο θάνατό του έναν και μοναδικό κανόνα. Τον συνοψίζει στον πρόλογο της Τρίτης γαλλικής έκδοσης του ανά χείρας έργου: «Οφείλει κανείς να διαβάσει αυτό το βιβλίο έχοντας κατά νου ότι γράφτηκε με την πρόθεση να βλάψει την κοινωνία του θεάματος. Δεν είπα ποτέ τίποτα το εξωφρενικό».

Lysistrat

Author : Aristophanēs
ISBN : OCLC:880477651
Genre : Feminism in literature
File Size : 87. 3 MB
Format : PDF
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