big data understanding how data powers big business

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Big Data

Author : Bill Schmarzo
ISBN : 9781118740002
Genre : Business & Economics
File Size : 28. 86 MB
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Leverage big data to add value to your business Social media analytics, web-tracking, and other technologieshelp companies acquire and handle massive amounts of data to betterunderstand their customers, products, competition, and markets.Armed with the insights from big data, companies can improvecustomer experience and products, add value, and increase return oninvestment. The tricky part for busy IT professionals andexecutives is how to get this done, and that's where this practicalbook comes in. Big Data: Understanding How Data Powers BigBusiness is a complete how-to guide to leveraging big data todrive business value. Full of practical techniques, real-world examples, and hands-onexercises, this book explores the technologies involved, as well ashow to find areas of the organization that can take full advantageof big data. Shows how to decompose current business strategies in order tolink big data initiatives to the organization’s valuecreation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data,including organizational structures, education challenges, and newbig data-related roles Provides methodology worksheets and exercises so readers canapply techniques Includes real-world examples from a variety of organizationsleveraging big data Big Data: Understanding How Data Powers Big Business iswritten by one of Big Data's preeminent experts, William Schmarzo.Don't miss his invaluable insights and advice.

Big Data Mba

Author : Bill Schmarzo
ISBN : 9781119238843
Genre : Computers
File Size : 72. 87 MB
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Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Big Data Analysis New Algorithms For A New Society

Author : Nathalie Japkowicz
ISBN : 9783319269894
Genre : Computers
File Size : 76. 11 MB
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This edited volume is devoted to Big Data Analysis from a Machine Learning standpoint as presented by some of the most eminent researchers in this area. It demonstrates that Big Data Analysis opens up new research problems which were either never considered before, or were only considered within a limited range. In addition to providing methodological discussions on the principles of mining Big Data and the difference between traditional statistical data analysis and newer computing frameworks, this book presents recently developed algorithms affecting such areas as business, financial forecasting, human mobility, the Internet of Things, information networks, bioinformatics, medical systems and life science. It explores, through a number of specific examples, how the study of Big Data Analysis has evolved and how it has started and will most likely continue to affect society. While the benefits brought upon by Big Data Analysis are underlined, the book also discusses some of the warnings that have been issued concerning the potential dangers of Big Data Analysis along with its pitfalls and challenges.

Machine Learning

Author : Jason Bell
ISBN : 9781118889060
Genre : Mathematics
File Size : 53. 4 MB
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The Big Data Driven Business

Author : Russell Glass
ISBN : 9781118889787
Genre : Business & Economics
File Size : 66. 80 MB
Format : PDF, ePub
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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors, and Boost Profits makes the casethat big data is for real, and more than just big hype. The bookuses real-life examples—from Nate Silver to Copernicus, andApple to Blackberry—to demonstrate how the winners of thefuture will use big data to seek the truth. Written by a marketingjournalist and the CEO of a multi-million-dollar B2B marketingplatform that reaches more than 90% of the U.S. businesspopulation, this book is a comprehensive and accessible guide onhow to win customers, beat competitors, and boost the bottom linewith big data. The marketplace has entered an era where the customer holds allthe cards. With unprecedented choice in both the consumer world andthe B2B world, it's imperative that businesses gain a greaterunderstanding of their customers and prospects. Big data is the keyto this insight, because it provides a comprehensive view of acompany's customers—who they are, and who they may betomorrow. The Big Data-Driven Business is a complete guideto the future of business as seen through the lens of big data,with expert advice on real-world applications. Learn what big data is, and how it will transform theenterprise Explore why major corporations are betting their companies onmarketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodelmarketing Better information allows for better decisions, bettertargeting, and better reach. Big data has become an indispensabletool for the most effective marketers in the business, and it'sbecoming less of a competitive advantage and more like an industrystandard. Remaining relevant as the marketplace evolves requires afull understanding and application of big data, and The BigData-Driven Business provides the practical guidance businessesneed.

Big Data Revolution

Author : Rob Thomas
ISBN : 9781118943724
Genre : Technology & Engineering
File Size : 26. 40 MB
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Exploit the power and potential of Big Data to revolutionizebusiness outcomes Big Data Revolution is a guide to improving performance,making better decisions, and transforming business through theeffective use of Big Data. In this collaborative work by an IBMVice President of Big Data Products and an Oxford Research Fellow,this book presents inside stories that demonstrate the power andpotential of Big Data within the business realm. Readers are guidedthrough tried-and-true methodologies for getting more out of data,and using it to the utmost advantage. This book describes the majortrends emerging in the field, the pitfalls and triumphs beingexperienced, and the many considerations surrounding Big Data, allwhile guiding readers toward better decision making from theperspective of a data scientist. Companies are generating data faster than ever before, andmanaging that data has become a major challenge. With the rightstrategy, Big Data can be a powerful tool for creating effectivebusiness solutions – but deep understanding is key whenapplying it to individual business needs. Big DataRevolution provides the insight executives need to incorporateBig Data into a better business strategy, improving outcomes withinnovation and efficient use of technology. Examine the major emerging patterns in Big Data Consider the debate surrounding the ethical use of data Recognize patterns and improve personal and organizationalperformance Make more informed decisions with quantifiable results In an information society, it is becoming increasingly importantto make sense of data in an economically viable way. It can drivenew revenue streams and give companies a competitive advantage,providing a way forward for businesses navigating an increasinglycomplex marketplace. Big Data Revolution provides expertinsight on the tool that can revolutionize industries.

Ethnography For The Internet

Author : Christine Hine
ISBN : 9780857855428
Genre : Social Science
File Size : 24. 12 MB
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The internet has become embedded into our daily lives, no longer an esoteric phenomenon, but instead an unremarkable way of carrying out our interactions with one another. Online and offline are interwoven in everyday experience. Using the internet has become accepted as a way of being present in the world, rather than a means of accessing some discrete virtual domain. Ethnographers of these contemporary Internet-infused societies consequently find themselves facing serious methodological dilemmas: where should they go, what should they do there and how can they acquire robust knowledge about what people do in, through and with the internet? This book presents an overview of the challenges faced by ethnographers who wish to understand activities that involve the internet. Suitable for both new and experienced ethnographers, it explores both methodological principles and practical strategies for coming to terms with the definition of field sites, the connections between online and offline and the changing nature of embodied experience. Examples are drawn from a wide range of settings, including ethnographies of scientific institutions, television, social media and locally based gift-giving networks.

Business Analytics With Management Science Models And Methods

Author : Arben Asllani
ISBN : 9780133760668
Genre : Business & Economics
File Size : 50. 9 MB
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Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. Business Analytics with Management Science has been designed to help students, practitioners and managers use business analytics to improve decision-making systems. Unlike previous books, it emphasizes the application of practical management science techniques in business analytics. Drawing on 20+ years of teaching and consulting experience, Dr. Arben Asllani introduces decision analytics through realistic examples and intuitive explanations – not complex formulae and theoretical definitions. Throughout, Asllani helps practitioners focus more on the crucial input-output aspects of decision making – and less upon internal model complexities that can usually be "delegated" to software.

Digital Sociology

Author : Deborah Lupton
ISBN : 9781317691815
Genre : Social Science
File Size : 45. 90 MB
Format : PDF
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We now live in a digital society. New digital technologies have had a profound influence on everyday life, social relations, government, commerce, the economy and the production and dissemination of knowledge. People’s movements in space, their purchasing habits and their online communication with others are now monitored in detail by digital technologies. We are increasingly becoming digital data subjects, whether we like it or not, and whether we choose this or not. The sub-discipline of digital sociology provides a means by which the impact, development and use of these technologies and their incorporation into social worlds, social institutions and concepts of selfhood and embodiment may be investigated, analysed and understood. This book introduces a range of interesting social, cultural and political dimensions of digital society and discusses some of the important debates occurring in research and scholarship on these aspects. It covers the new knowledge economy and big data, reconceptualising research in the digital era, the digitisation of higher education, the diversity of digital use, digital politics and citizen digital engagement, the politics of surveillance, privacy issues, the contribution of digital devices to embodiment and concepts of selfhood and many other topics. Digital Sociology is essential reading not only for students and academics in sociology, anthropology, media and communication, digital cultures, digital humanities, internet studies, science and technology studies, cultural geography and social computing, but for other readers interested in the social impact of digital technologies.

Privacy And Internet Governance Mind 7

Author : Wolfgang Kleinwächter
ISBN : 9783000461866
Genre :
File Size : 77. 22 MB
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