big social mobile how digital initiatives can reshape the enterprise and drive business results

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Big Social Mobile

Author : D. Giannetto
ISBN : 9781137410405
Genre : Business & Economics
File Size : 74. 71 MB
Format : PDF
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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Bridge Builders

Author : Maria Keckler
ISBN : 9781630475406
Genre : Business & Economics
File Size : 61. 39 MB
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A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond. How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message. No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people. Bridge Builders gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.

Creating Business Agility

Author : Rodney Heisterberg
ISBN : 9781118869451
Genre : Business & Economics
File Size : 69. 55 MB
Format : PDF, ePub
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Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.

Intersection

Author : Milan Guenther
ISBN : 9780123884350
Genre : Computers
File Size : 51. 64 MB
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When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization.. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experience Teaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people

The Second Machine Age

Author : Erik Brynjolfsson
ISBN : 9783864702228
Genre : Political Science
File Size : 82. 32 MB
Format : PDF
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Computer sind mittlerweile so intelligent geworden, dass die nächste industrielle Revolution unmittelbar bevorsteht. Wer profitiert, wer verliert? Antworten auf diese Fragen bietet das neue Buch der Technologie-Profis Erik Brynjolfsson und Andrew McAfee. Seit Jahren arbeiten wir mit Computern - und Computer für uns. Mittlerweile sind die Maschinen so intelligent geworden, dass sie zu Leistungen fähig sind, die vor Kurzem noch undenkbar waren: Sie fahren Auto, sie schreiben eigene Texte - und sie besiegen Großmeister im Schach. Dieser Entwicklungssprung ist nur der Anfang. In ihrem neuen Buch zeigen zwei renommierte Professoren, welch atemberaubende Entwicklungen uns noch bevorstehen: Die zweite industrielle Revolution kommt! Welche Auswirkungen wird das haben? Welche Chancen winken, welche Risiken drohen? Was geschieht dabei mit den Menschen, was mit der Umwelt? Und was werden Gesellschaft und Politik tun, um die Auswirkungen dieser "neuen digitalen Intelligenz" für alle bestmöglich zu gestalten? Dieses Buch nimmt Sie mit auf eine Reise in eine Zukunft, die schon längst begonnen hat.

Beyond Performance

Author : Scott Keller
ISBN : 9781118024621
Genre : Business & Economics
File Size : 59. 66 MB
Format : PDF
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The secret of achieving and sustaining organizational excellencerevealed In an ever-changing world where only a third of excellentorganizations stay that way over the long term, and where evenfewer are able to implement successful change programs, leaders arein need of big ideas and new tools to thrive. In BeyondPerformance, McKinsey & Company's Scott Keller and ColinPrice give you everything you need to build an organization thatcan execute in the short run and has the vitality to prosperover the long term. Drawing on the most exhaustive research effort of its kind onorganizational effectiveness and change management, Keller andPrice put hard science behind their big idea: that the health of anorganization is equally as important as its performance. In thebook's foreword, management guru Gary Hamel refers to this notionas "a new manifesto for thinking about organizations." The authors illustrate why copying management best practicesfrom other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcingcombination of management practices that best fits yourorganization's context Provides practical tools to achieve superior levels ofperformance and health through a staged change process: aspire,assess, architect, act, and advance. Among these are new techniquesfor dealing with those aspects of human behavior that are seeminglyirrational (and therefore confound even the smartest leaders), yetentirely predictable Ultimately, building a healthy organization is an intangibleasset that competitors copy at their peril and that enables you toskillfully adapt to and shape your environment faster thanothers—giving you the ultimate competitive advantage.

Digital Politics And Culture In Contemporary India

Author : Biswarup Sen
ISBN : 9781317355816
Genre : Social Science
File Size : 28. 49 MB
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The relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."

Die Plattform Revolution

Author : Geoffrey G. Parker
ISBN : 9783958455214
Genre : Business & Economics
File Size : 51. 10 MB
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Postkapitalismus

Author : Paul Mason
ISBN : 9783518744789
Genre : Political Science
File Size : 51. 5 MB
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Drei Dinge wissen wir: Der Kapitalismus hat den Feudalismus abgelöst; seither durchlief er zyklische Tiefs, spätestens seit 2008 stottert der Motor. Was wir nicht wissen: Erleben wir eine der üblichen Krisen oder den Anbruch einer postkapitalistischen Ordnung? Paul Mason blickt auf die Daten, sichtet Krisentheorien – und sagt: Wir stehen am Anfang von etwas Neuem. Er nimmt dabei Überlegungen auf, die vor über 150 Jahren in einer Londoner Bibliothek entwickelt wurden und laut denen Wissen und intelligente Maschinen den Kapitalismus eines Tages »in die Luft sprengen« könnten. Im Zeitalter des Stahls und der Schrauben, der Hierarchien und der Knappheit war diese Vision so radikal, dass Marx sie schnell in der Schublade verschwinden ließ. In der Welt der Netzwerke, der Kooperation und des digitalen Überflusses ist sie aktueller denn je. In seinem atemberaubenden Buch führt Paul Mason durch Schreibstuben, Gefängniszellen, Flugzeugfabriken und an die Orte, an denen sich der Widerstand Bahn bricht. Mason verknüpft das Abstrakte mit dem Konkreten, bündelt die Überlegungen von Autoren wie Thomas Piketty, David Graeber, Jeremy Rifkin und Antonio Negri und zeigt, wie wir aus den Trümmern des Neoliberalismus eine gerechtere und nachhaltigere Gesellschaft errichten können.

Lean Startup

Author : Eric Ries
ISBN : 9783864146718
Genre : Business & Economics
File Size : 76. 68 MB
Format : PDF, ePub
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Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.

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