blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant

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Blue Ocean Strategy

Author : W. Chan Kim
ISBN : 1591396190
Genre : Business & Economics
File Size : 40. 23 MB
Format : PDF
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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Blue Ocean Strategy Expanded Edition

Author : W. Chan Kim
ISBN : 9781625274496
Genre : Business & Economics
File Size : 53. 89 MB
Format : PDF, Mobi
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Author : Harvard Business Review
ISBN : 9786035037822
Genre : Business & Economics
File Size : 27. 34 MB
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عن الإستراتيجيّة هل يستغرق تطوير الإستراتيجية في شركتك وقتًا طويلًا، ولا يأخذ تطبيق ذلك إلا القليل من الوقت؟ يحتوي الكتاب على عشر مقالات أساسية كتبها أكثر خبراء الإدارة تأثيرًا، وتشمل موضوعات تسبب القلق الدائم للمديرين الطموحين والقادة المتعطشين للإلهام؛ وهم على استعداد للعمل مع الأفكار الكبيرة، من أجل تسريع نجاحاتهم ونجاحات الشركات التي يعملون فيها. سيحفزك هذا الكتاب على: • تميّز شركتك عن المنافسين. • توضيح ما تختص به شركتك. • صياغة رؤية لمستقبل مجهول. • إيجاد المحيطات الزرقاء في السوق بلا منازع. • استخدام بطاقة الأداء المتوازن في قياسإستراتيجيتك. • وضع إستراتيجيتك من خلال عبارة جديرة بالذكرلا تُنسى. • جعل الأولويات واضحة. • تخصيص الموارد في وقت مبكر. • توضيح حقوق اتخاذ القرار من أجل تخاذ القرارات على نحوٍ أسرع. العبيكان 2016

Summary Of Blue Ocean Strategy

Author : Instaread
ISBN : 9781683784500
Genre : Study Aids
File Size : 55. 56 MB
Format : PDF, ePub
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant

Author : PCC
ISBN : 9788829503247
Genre : Business & Economics
File Size : 46. 28 MB
Format : PDF
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Blue Ocean Shift

Author : Renee Mauborgne
ISBN : 9781509832200
Genre : Business & Economics
File Size : 45. 94 MB
Format : PDF, ePub, Docs
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THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

The Age Of Agile

Author : Stephen DENNING
ISBN : 9780814439104
Genre : Business & Economics
File Size : 44. 91 MB
Format : PDF, ePub, Docs
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More value from less work. An unstoppable business revolution is under way — and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere — companies don’t need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) Embrace the new mindset Overcome constraints Employ meaningful metrics Make the entire organization Agile And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.

Guide To W Chan Kim S Et Al Blue Ocean Strategy

Author : Eureka
ISBN : 1544767110
Genre :
File Size : 77. 65 MB
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PLEASE NOTE: THIS IS A GUIDE TO THE ORIGINAL BOOK. Guide to W. Chan Kim's & et al Blue Ocean Strategy Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base... Inside this companion: -Overview of the book -Important People -Key Insights -Analysis of Key Insights

Summary Of Blue Ocean Strategy

Author : Instaread Summaries
ISBN : 1683784367
Genre :
File Size : 48. 35 MB
Format : PDF
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Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Plan B

Author : David Kord Murray
ISBN : 9781439198384
Genre : Business & Economics
File Size : 42. 91 MB
Format : PDF, Docs
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Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries, while H&R Block dramatically failed to expand into offering financial services? The answer, David Murray reveals, is that Facebook and Wal-Mart both started with business models that empowered them to effectively adapt their plans as they executed them. The failure of detailed strategic plans that have taken a great deal of time and money to develop is one of the worst problems in business, and it’s ever more urgent as the pace of change in business continues to accelerate. Murray, author of the acclaimed Wall Street Journal bestseller Borrowing Brilliance, argues that valiantly sticking to even a well-thought-out Plan A is the road to disaster. The greatest success comes to those who know how to construct and implement an adaptive Plan A that has within it the means of evolving into a superior Plan B by responding to problems confronted, discoveries made, changing market conditions, and the competition. Writing in a lively, engaging voice and using a series of specific examples drawn from companies including IBM, Intel, Facebook, American Express, and Kaiser Permanente, as well as from the art of war, including the Battle of Gettysburg and the D-Day invasion, and even from the space program, Murray presents powerful methods for constructing a plan that has the mechanisms for adaptation built in. Drawing on a wealth of research, he explains why we are fairly good at short-term predictions but why, in our ever more rapidly changing business world, even the best laid plans will eventually go astray. He then introduces the best techniques for creating an optimal original plan that takes into account our limited ability to predict, showing that vital to this process is that it be constructed so that we are alerted in time to make the right changes. In a brilliant discussion of strategy and tactics, he shows that the core of this adaptability is making sure that your strategy and tactics are well aligned with one another and that you have established the right metrics for measuring results. He then details precisely how to adapt throughout the execution process by constantly monitoring and assessing results, developing worst-case scenarios, and recognizing unanticipated opportunities. Plan B is an essential guide to harnessing the forces of change to achieve long-lasting success despite the most vexing challenges.

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