book publishing for beginners how to have a successful book launch and market your self published book to a 1 bestseller and grow your business paul g brodie publishing series book 1

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Mary Poppins She Wrote

Author : Valerie Lawson
ISBN : 9781476762937
Genre : Biography & Autobiography
File Size : 57. 9 MB
Format : PDF, ePub, Mobi
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The remarkable life of P.L. Travers, the creator of Mary Poppins. An arresting life…Lawson is superb at excavating the details. –Library Journal The spellbinding stories of Mary Poppins, the quintessentially English and utterly magical nanny, have been loved by generations. She flew into the lives of the unsuspecting Banks family in a children’s book that was instantly hailed as a classic, then became a household name when Julie Andrews stepped into the title role in Walt Disney’s hugely successful and equally classic film. But the Mary Poppins in the stories was not the cheery film character. She was tart and sharp, plain and vain. She was a remarkable character. The story of Mary Poppins’ creator, as this definitive biography reveals, is equally remarkable. The fabulous English nanny was actually conceived by an Australian, Pamela Lyndon Travers, who came to London in 1924 from Queensland as a journalist. She became involved with Theosophy, traveled in the literary circles of W.B. Yeats and T.S. Eliot, and became a disciple of the famed spiritual guru, Gurdjieff. She famously clashed with Walt Disney over the adaptation of the Mary Poppins books into film. Travers, whom Disney accused of vanity for “thinking you know more about Mary Poppins than I do,” was as tart and opinionated as Julie Andrews’s big-screen Mary Poppins was cheery. Yet it was a love of mysticism and magic that shaped Travers’s life as well as the character of Mary Poppins. The clipped, strict, and ultimately mysterious nanny who emerged from her pen was the creation of someone who remained inscrutable and enigmatic to the end of her ninety-six years. Valerie Lawson’s illuminating biography provides the first full look whose personal journey is as intriguing as her beloved characters.

Made To Stick

Author : Chip Heath
ISBN : 9781407008240
Genre : Self-Help
File Size : 39. 67 MB
Format : PDF, Kindle
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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

The Service Dominant Logic Of Marketing

Author : Robert F. Lusch
ISBN : 0765614901
Genre : Business & Economics
File Size : 39. 20 MB
Format : PDF, Mobi
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Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.

Beyond The E Myth

Author : Michael E. Gerber
ISBN : 161835048X
Genre : Business & Economics
File Size : 53. 97 MB
Format : PDF, Kindle
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Beyond The E-Myth embraces the fundamental premise of that first book--that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job--inventing, building, and launching a company with the power to "scale"--to grow beyond the "Company of One" in a straightforward, eight-step process. When asked, Gerber emphatically explains: "I wrote this to make the job of building a small business easy--for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won't. Most small business owners won't. This book was written to fix that."

The Millionaire Maker

Author : Loral Langemeier
ISBN : 9780071762588
Genre : Business & Economics
File Size : 34. 79 MB
Format : PDF, Docs
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Master the art of wealth building, and make money the way millionaires do! There are only two things millionaires have that you don’t: wealth and the knowledge to build wealth. But that’s all about to change. Thanks to “Millionaire Maker” Loral Langemeier, you can develop the same financial intelligence that millionaires use to create, grow, and sustain their fortunes. Regardless of your income—and in as little as one year—the exclusive wealth-building method in The Millionaire Maker can have you generating enough money to Quit your job and start doing the things you love Control and then eliminate your debt no matter how much you owe Live your life on your schedule—instead of your employer’s Loral Langemeier has already shown thousands of people how to tailor her proven wealth-building program to their individual needs, no matter what their financial condition—and she can do it for you too. As a hardworking single mom, Loral developed a process of transforming her income into assets, and assets into income that in turn created even more assets—something she calls the Wealth Cycle. Using her program, you’ll learn how to build your own continually growing cycle of wealth by Engaging in business ventures that generate passive income Substantially decreasing your tax burden Forming trusts, corporations, and partnerships to protect your assets and create a nonstop revenue stream You’ll also gain free access to many of the resources and investment advisors previously available only to those who sign up for Loral’s world-famous Live Out Loud (www.liveoutloud.com) seminars and workshops. To live the life you’ve always wanted, all you need is a sincere commitment to building wealth and a proven system to make it happen—which you’ll find only in The Millionaire Maker.

The Agility Shift

Author : Pamela Meyer
ISBN : 9781629560717
Genre : Business & Economics
File Size : 42. 51 MB
Format : PDF
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As contrary as it sounds, “planning” — as we traditionally understand the term—can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company’s well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leader’s approaches, “Agility is not simply accelerated planning.” Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

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