brand admiration building a business people love

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Brand Admiration

Author : C. Whan Park
ISBN : 9781119308065
Genre : Business & Economics
File Size : 25. 49 MB
Format : PDF, Kindle
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"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

Brand Admiration

Author : C. Whan Park
ISBN : 9781119308072
Genre : Business & Economics
File Size : 33. 70 MB
Format : PDF, Docs
Download : 934
Read : 501

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Brand Admiration

Author : C. Whan Park
ISBN : 9781119308096
Genre : Business & Economics
File Size : 57. 86 MB
Format : PDF, Mobi
Download : 415
Read : 694

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Digital Branding

Author : Daniel Rowles
ISBN : 9780749469962
Genre : Business & Economics
File Size : 35. 96 MB
Format : PDF, ePub, Mobi
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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Brand Like A Rock Star

Author : Steve Jones
ISBN : 9781608321957
Genre : Business & Economics
File Size : 70. 72 MB
Format : PDF, ePub
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Brand Like a Rock Star takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands * Become a branding legend by learning from the superstars of rock and roll. By combining the glitz and flash of the rock stage with sound business advice, the author transcends the tedium of most marketing books and delivers a rockin' guide to building a blockbuster brand. * Memorable anecdotes put a new spin on the branding process. The author's encyclopedic knowledge of rock will impress any music fan. Readers will learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices. * Written by a rock and roll veteran with a high volume platform. As the leading consultant for one of Canada's biggest radio station chains, the author has earned his street cred in the world's most outrageous business. The author's company will support the book with promotions on their radio stations and at rock-related events throughout Canada and the United States.

Brand Attachment

Author : C. Whan Park
ISBN : 9781601981004
Genre : Business & Economics
File Size : 80. 62 MB
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The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Communication For Consultants

Author : Rita R. Owens
ISBN : 9781631573781
Genre : Business & Economics
File Size : 64. 19 MB
Format : PDF, Mobi
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From the moment of their first client engagement, consultants in all fields face communication opportunities and challenges. No matter what their focus may be—professional services, accounting, technology, operations, human resources, manufacturing, or marketing—consultants drive change. That change, from its initial definition through its development and deployment, must be precisely communicated to a variety of audiences and through a variety of mediums. Most business communication books do a good job leading professional writers and presenters through the basics of audience, organization, formatting, and mechanics. But, only few focus on a specific business role, such as that of a consultant, and give guidance for communicating during all stages of a project. From the pre-engagement process, to the actual engagement, to the post-engagement follow-up, consultants are challenged by the variety of audiences whose roles continually shift throughout a project. This book guides a current or would-be consultant through the various phases of a typical engagement and gives practical advice and direction on written and oral communication throughout a project. Current and future consultants in all fields will gain specific knowledge about writing and presenting to a variety of audiences including clients, team members, managers, and executives.

Build Your Own Life Brand

Author : Stedman Graham
ISBN : 9780684856988
Genre : Business & Economics
File Size : 36. 94 MB
Format : PDF, Kindle
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The author of the best-selling You Can Make It Happen strongly encourages readers to create a strong, unique, unassailable personal "Life Brand" they can carry with them into every circumstance to enrich their own lives and the lives of others in the workplace, the family, and the community-at-large. Reprint. 35,000 first printing.

Brand Meet Story

Author : Heather Pemberton Levy
ISBN : 9781351818452
Genre : Business & Economics
File Size : 35. 44 MB
Format : PDF, ePub
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Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Zombie Loyalists

Author : Peter Shankman
ISBN : 9781137279668
Genre : Business & Economics
File Size : 39. 78 MB
Format : PDF, Mobi
Download : 280
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Using examples set by exceptional companies as well as smaller businesses, shows business leaders how to create fanatically loyal customers--an army of "zombie loyalists"--to increase their customer base, brand awareness, and revenue.

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