branding tv principles and practices

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Branding Tv

Author : Walter McDowell
ISBN : 9780240807539
Genre : Language Arts & Disciplines
File Size : 39. 48 MB
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace. * Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations *Published with the National Association of Broadcasters one of the leading broadcast organizations * Author team has more than 50 years combined experience! * Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks

Branding Television

Author : Catherine Johnson
ISBN : 9781136618543
Genre : Performing Arts
File Size : 45. 90 MB
Format : PDF, ePub
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Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

The Tv Brand Builders

Author : Andy Bryant
ISBN : 9780749476700
Genre : Business & Economics
File Size : 65. 38 MB
Format : PDF
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The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+.

Understanding Broadcast And Cable Finance

Author : Broadcast Cable Financial Mana,
ISBN : 9781136032738
Genre : Language Arts & Disciplines
File Size : 25. 4 MB
Format : PDF
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From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

European Culture And The Media

Author : Ib Bondebjerg
ISBN : 1841501107
Genre : Social Science
File Size : 45. 85 MB
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We are witnessing a dynamic reshaping of the European 'mediascape'. This has been underway for more than a decade since the fall of the Berlin wall in 1989, the growing impact of globalisation, and the birth of new technologies and new media, or the convergence between old and new media. A new and more intense 'mediatisation' of society and everyday life is emerging. This is happening alongside the rapid reconstruction of the cultural and economic landscape of Europe itself. In this transformation the communicative and ideological dimensions, the digitalisation of technology, and changes in culture - 'the imaginary', the discursive universe of politics and communication, are all crucial areas for research. The cultural industries, (film, television, books, magazines, entertainment and music), but also the world of news, actuality, 'infotainment' and the internet, are key areas for the study of what we may begin to understand as a changing European culture in all its complexity and with all its differences and conflicts. The media and the cultural industries are among the fastest growing sectors in the global economy. This book presents new research and thinking, with particular focus. We are witnessing a dynamic reshaping of the European 'mediascape'. This has been underway for more than a decade since the fall of the Berlin wall in 1989, the growing impact of globalisation, and the birth of new technologies and new media, or the convergence between old and new media.

The Prosperity Code

Author : Alan Batten
ISBN : 1452552681
Genre : Self-Help
File Size : 90. 40 MB
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Not more than once every decade does a book like The Prosperity Code come along. The Prosperity Code will help you solve the mysteries of permanent prosperity and provide techniques and exercises to put you in the path of Abundance. Master prosperity teacher Alan Batten has written an easy-to-read, entertaining and effective book that will set you on the road to wealth, health and happiness. Among the secrets to the Prosperity Code, you will: • Discover how to define prosperity for yourself and your loved ones. • Learn the Seven Steps to Using the Law of Abundance. • Align your desires with your Life Purpose to give them an extra boost. • Understand your core values and how they impact your prosperity. • Realize why the biggest part of receiving is giving. • Find out why a regular spiritual practice can supercharge your quest for Abundance. • Hear what great teachers from the Bible to Oprah to Louise Hay have to say about prosperity. All these tips and many more are in this book ready for you to read and act upon. Go ahead! You have nothing to lose but your lack and limitation consciousness.

The Museum Of Broadcast Communications Encyclopedia Of Radio

Author : Christopher H. Sterling
ISBN : 1579584527
Genre : Performing Arts
File Size : 20. 34 MB
Format : PDF, Kindle
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"A premise of this unique encyclopedia is that radio broadcasting is so pervasive that its importance can be easily overlooked. More than 600 articles provide ample illustration of the role this medium plays throughout the world. From radio's invention to radio on the Internet, the cross-referenced and thoroughly indexed articles analyze over 100 years of topics, programs, issues, people, and places, and provide leads to further reading. Some 250 photographs "give visual context to an often unseen world." Scholars, old-time-radio admirers, and curious readers will appreciate the unparalleled comprehensiveness of this source."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.

Issues And Controversies On File

Author :
ISBN : 1081941X
Genre : United States
File Size : 74. 60 MB
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Author :
ISBN : UOM:39015066020663
Genre : Journalism
File Size : 33. 53 MB
Format : PDF
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Principles And Practice Of Marketing

Author : Jim Blythe
ISBN : 9781446297506
Genre : Business & Economics
File Size : 44. 6 MB
Format : PDF, Kindle
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at An electronic inspection copy is also available for instructors.

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