broadcast broadband copywriting 8th edition

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Broadcast Broadband Copywriting

Author : Peter B. Orlik
ISBN : 0205674526
Genre : Language Arts & Disciplines
File Size : 59. 11 MB
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"This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.

Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514036
Genre : Business & Economics
File Size : 66. 61 MB
Format : PDF, Kindle
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Electronic Media Criticism

Author : Peter B. Orlik
ISBN : 9781135845131
Genre : Performing Arts
File Size : 28. 28 MB
Format : PDF, Kindle
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Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

Video Field Production And Editing

Author : Ronald Compesi
ISBN : 9781317351115
Genre : Art
File Size : 33. 97 MB
Format : PDF, Kindle
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Video Field Production and Editing concentrates on video techniques and technology appropriate for "small scale" single-camera electronic field production (EFP) and electronic news gathering (ENG). This book offers the latest material on new digital field recording and editing technologies and is written in a concise, non-technical, user-friendly format. Reorganized and updated throughout, with new sections dedicated to HDV (High Definition Video) videotape recording formats, and tapeless digital recording media including high capacity optical discs, solid-state memory cards, and computer hard drives, the book walks the reader through the video production process from initial planning through final editing.

The Radio Station

Author : Michael C Keith
ISBN : 9781136027932
Genre : Language Arts & Disciplines
File Size : 21. 82 MB
Format : PDF
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This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

Gabay S Copywriters Compendium

Author : J. Jonathan Gabay
ISBN : 9780750683203
Genre : Business & Economics
File Size : 70. 81 MB
Format : PDF, ePub, Mobi
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. - Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - Has been carefully designed to ensure the material can be accessed quickly and easily - Easy to read layout will assist copywriters in finding appropriate help at any particular moment

Books In Print Supplement

Author :
ISBN : STANFORD:36105210120403
Genre : American literature
File Size : 74. 69 MB
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Public Relations For Dummies

Author : Eric Yaverbaum
ISBN : 111805279X
Genre : Business & Economics
File Size : 67. 62 MB
Format : PDF
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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Principles Of Marketing

Author : Philip Kotler
ISBN : 0132605015
Genre : Marketing
File Size : 81. 58 MB
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Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www.MyMarketingLab.com or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0133257835 / ISBN 13: 9780133257830. Principles of Marketing has been recognized as the gold standard of Marketing texts due to it's accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

Marketing Strategy A Decision Focused Approach

Author : Orville Walker
ISBN : 9780077499471
Genre : Business & Economics
File Size : 87. 22 MB
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingËs cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4PËs of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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