broadcast broadband copywriting 8th edition

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Author : W. Richard Whitaker
ISBN : 9781136514036
Genre : Business & Economics
File Size : 59. 57 MB
Format : PDF, Kindle
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Broadcast Broadband Copywriting

Author : Peter B. Orlik
ISBN : 0205674526
Genre : Language Arts & Disciplines
File Size : 90. 95 MB
Format : PDF, ePub, Docs
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"This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.

Video Field Production And Editing

Author : Ronald Compesi
ISBN : 9781317351115
Genre : Art
File Size : 87. 54 MB
Format : PDF, ePub, Docs
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Video Field Production and Editing concentrates on video techniques and technology appropriate for "small scale" single-camera electronic field production (EFP) and electronic news gathering (ENG). This book offers the latest material on new digital field recording and editing technologies and is written in a concise, non-technical, user-friendly format. Reorganized and updated throughout, with new sections dedicated to HDV (High Definition Video) videotape recording formats, and tapeless digital recording media including high capacity optical discs, solid-state memory cards, and computer hard drives, the book walks the reader through the video production process from initial planning through final editing.

Video Field Production And Editing

Author : Ronald J. Compesi
ISBN : UVA:X004917455
Genre : Language Arts & Disciplines
File Size : 36. 78 MB
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This text for student video producers applies professional standards of production to smaller-scale operations involving a single camera/camcorder operated by a small crew in the field. This sixth edition highlights newer video formats (DV/DVCAM/DVCPRO, and Digital 8), includes new and revised photo

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ISBN : STANFORD:36105210120403
Genre : American literature
File Size : 28. 27 MB
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Author : Prisca Augustyn
ISBN : 0495902853
Genre : Foreign Language Study
File Size : 50. 65 MB
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STATIONEN: EIN KURSBUCH FÜR DIE MITTELSTUFE is an intermediate level German program that gives you real world information you need to take your study of the German language to the next level.

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