brutal simplicity of thought

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Brutal Simplicity Of Thought

Author : M&C Saatchi
ISBN : 9781250012944
Genre : Business & Economics
File Size : 29. 24 MB
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The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Brutal Simplicity Of Thought

Author : M&C Saatchi
ISBN : 1250012953
Genre : Business & Economics
File Size : 40. 96 MB
Format : PDF, ePub
Download : 543
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The principles of creativity in stunningly simple words and pictures by the man behind the world’s most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Brutal Simplicity Of Thought

Author : Maurice Nathan Saatchi
ISBN : 9780091943318
Genre : Creative thinking
File Size : 80. 42 MB
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Simplicity looks easy. It's not. It's easier to complicate than simplify. No one knows this better than Maurice Saatchi, the man behind the world's most successful advertising agency. In this book he presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of communication. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Insanely Simple

Author : Ken Segall
ISBN : 9780670921201
Genre : Business & Economics
File Size : 46. 56 MB
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'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Babble

Author : Charles Saatchi
ISBN : 9781861543516
Genre : Biography & Autobiography
File Size : 20. 92 MB
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A book of essays, accompanied by illustrations, that give a revealing insight into the forthright and often controversial views of Charles Saatchi on a wide-ranging number of topics.

The Philosophy Book

Author : DK
ISBN : 9781465441065
Genre : Philosophy
File Size : 36. 27 MB
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The Philosophy Book explains more than one hundred of the greatest ideas in philosophy through clear, succinct text and easy-to-follow graphics. Using straightforward graphics and artworks, as well as thoroughly accessible text that elucidates more than two thousand years of philosophical thought, The Philosophy Book makes abstract concepts concrete. From moral ethics to the philosophies of religions, The Philosophy Book sheds a light on the famous ideas and thinkers from the ancient world through the present day. Including theories from Pythagoras to Voltaire and Mary Wollstonecraft to Noam Chomsky, The Philosophy Book offers anyone with an interest in philosophy an essential resource to the great philosophers and the views that have shaped our society.

Secrets Of Simplicity

Author : Mary Carlomagno
ISBN : 0811871649
Genre : Health & Fitness
File Size : 70. 47 MB
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Bulging in-boxes, out-of-control stress, and even climate change serve as reminders that when it comes to being happy and healthy, less is more. In this interactive journal, organization expert Mary Carlomagno leads readers on a journey toward release and discovery. Guided by the principle that the way you spend your time and money should reflect your true priorities, Secrets of Simplicity shows how to make practical changes to unburden your closets and calendars and make room for what's really important. Readers can record their successes, as they de-clutter their homes and in the process, their minds.

Candor

Author : Pam Bachorz
ISBN : 9781512401196
Genre : Juvenile Fiction
File Size : 30. 27 MB
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In the model community of Candor, Florida, every teen wants to be like Oscar Banks. The son of the town's founder, Oscar earns straight As and is student-body president. But Oscar has a secret. He knows that parents bring their teens to Candor to make them respectful, perfect, and compliant through subliminal messages that carefully correct and control their behavior. And Oscar's built a business sabotaging his father's scheme with messages of his own. After all, who would ever suspect the perfect Oscar Banks? Then he meets Nia, the girl he can't stand to see changed. Saving Nia means losing her forever. Keeping her in Candor, Oscar risks exposure... and more.

Be The Worst You Can Be

Author : Charles Saatchi
ISBN : 9781861543509
Genre : Biography & Autobiography
File Size : 53. 63 MB
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Charles Saatchi is a man with strong opinions on everything from movies to morals, superstition to suicide, and in this book he answers nearly 300 questions from readers and journalists, offering much for everyone to reflect on.

Hegarty On Advertising New Edition

Author : John Hegarty
ISBN : 9780500773987
Genre : Business & Economics
File Size : 42. 39 MB
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Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

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