buzz

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The Buzz

Author : David Freemantle
ISBN : 9781857889802
Genre : Business & Economics
File Size : 54. 95 MB
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50 tips & techniques to create a Buzz that delivers world-class customer service.

Buzz

Author : Emanuel Rosen
ISBN : 9781847651563
Genre : Business & Economics
File Size : 53. 13 MB
Format : PDF
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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

Buzz

Author : Mark Torrender
ISBN : 075966904X
Genre :
File Size : 44. 18 MB
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Buzz

Author : Marcus Brotherton
ISBN : 9780307562470
Genre : Young Adult Nonfiction
File Size : 48. 59 MB
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The Real Deal Life is tough. You’ve got questions. You’ve got choices…and the results are yours to live with. So go ahead—do a little investigating and discover the answers for yourself. The graphically captivating books in the FlipSwitch series are the real deal. They unashamedly tackle pressing issues that you face every day. After pinpointing God’s solution, they offer practical steps that will help you take your life in the right direction…without a doubt. Check ’em out: HEAT : Sex. A huge reality check complete with stats and facts on who’s doing it and who’s paying for it (STD information). BLUR : Who defines you? A startling glimpse into the reality of your self-image. SPLIT : Divorce. Guidance as your own or your friends’ parents go ring-less. BUZZ: Drugs and alcohol. What you need to know about beer, bongs, weed, tobacco, and other tempting substances. Story Behind the Book A team of youth pastors approached Multnomah with the need for a visual pivotal-issues series for teens—something that would enter into their world and confront the stuff they actually think, talk, and wonder about every day. These products called for a “back of the school bus” feel. Kids don’t get spoon-fed answers; they simply get enough cards on the table to create their own conversations. Now youth pastors everywhere can’t seem to hand out enough of them! From the Trade Paperback edition.

The Anatomy Of Buzz

Author : Emanuel Rosen
ISBN : 9780385505123
Genre : Business & Economics
File Size : 72. 62 MB
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A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere. From the Hardcover edition.

Buzz

Author : Janet S. Wong
ISBN : 0152163239
Genre : Juvenile Fiction
File Size : 75. 25 MB
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The young child knows that another day has begun as he awakens to hear the many different sounds that fill the morning air. Reprint. 15,000 first printing.

Buzz

Author : Stephen Braun
ISBN : 0199792593
Genre : Health & Fitness
File Size : 28. 26 MB
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Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, "If it weren't for the coffee, I'd have no identifiable personality whatsoever"). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead "a pharmacy in a bottle"--mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins--all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bachs frenetic fugues), Balzac would work for 12 hours non-stop, drinking coffee all the while, and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips--we learn, for instance, that Theodore Roosevelt coined the phrase "Good to the last drop" used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometers); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of joe in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.

Buzz

Author : Katherine Ellison
ISBN : 9781401396251
Genre : Psychology
File Size : 64. 72 MB
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"An absorbing, sharply observed memoir." -Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure to beguile parents grappling with a child's bewildering behavior. Popular literature is filled with the stories of self-sacrificing mothers bravely tending to their challenging children. Katherine Ellison offers a different kind of tale. Shortly after Ellison, an award-winning investigative reporter, and her twelve-year-old son, Buzz, were both diagnosed with attention deficit/hyperactivity disorder, she found herself making such a hash of parenting that the two of them faced three alternatives: he'd go to boarding school; she'd go AWOL; or they'd make it their full-time job to work out their problems together. They decided to search for a solution while Ellison investigated what genuine relief, if any, might be found in the confusing array of goods sold by the modern mental health industry. The number of diagnoses for childhood attention and behavior issues is exploding, leaving parents and educators on a confusing chase to find the best kind of help for each child. Buzz, a page-turner of a memoir, brings much relief. It is immensely engaging, laugh-out-loud funny, and honest-and packed with helpful insights.

The Buzz

Author : Tracey Ezard
ISBN : 9781326174354
Genre :
File Size : 37. 54 MB
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The Buzz On Exercise Fitness

Author : Rusty Fischer
ISBN : 0867308567
Genre : Health & Fitness
File Size : 38. 16 MB
Format : PDF, ePub
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Provides exercise tips and fitness facts for individuals of all fitness levels, combined with inspirational advice and anecdotes from fitness gurus.

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