captains of consciousness advertising and the social roots of the consumer culture

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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
ISBN : 0786722878
Genre : Social Science
File Size : 27. 58 MB
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Captains Of Consciousness

Author : Stuart Ewen
ISBN : 9780465021550
Genre : Business & Economics
File Size : 35. 15 MB
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A twenty-fifth anniversary edition examines the origins of the advertising industry and consumer society, chronicling the ways in which business has refined its search for new consumers by integrating itself into everyday American lives. Reissue.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
ISBN : 9780786722877
Genre : Social Science
File Size : 47. 9 MB
Format : PDF, ePub, Docs
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Captains Of Consciousness

Author : Stuart Ewen
ISBN : 0070198454
Genre : Business & Economics
File Size : 81. 62 MB
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Channels Of Desire

Author : Stuart Ewen
ISBN : 1452900906
Genre : Advertising
File Size : 33. 64 MB
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Typecasting

Author : Stuart Ewen
ISBN : 9781583229491
Genre : Social Science
File Size : 59. 46 MB
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Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen & Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.

Financing The American Dream

Author : Lendol Calder
ISBN : 1400822831
Genre : History
File Size : 38. 93 MB
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Once there was a golden age of American thrift, when citizens lived sensibly within their means and worked hard to stay out of debt. The growing availability of credit in this century, however, has brought those days to an end--undermining traditional moral virtues such as prudence, diligence, and the delay of gratification while encouraging reckless consumerism. Or so we commonly believe. In this engaging and thought-provoking book, Lendol Calder shows that this conception of the past is in fact a myth. Calder presents the first book-length social and cultural history of the rise of consumer credit in America. He focuses on the years between 1890 and 1940, when the legal, institutional, and moral bases of today's consumer credit were established, and in an epilogue takes the story up to the present. He draws on a wide variety of sources--including personal diaries and letters, government and business records, newspapers, advertisements, movies, and the words of such figures as Benjamin Franklin, Mark Twain, and P. T. Barnum--to show that debt has always been with us. He vigorously challenges the idea that consumer credit has eroded traditional values. Instead, he argues, monthly payments have imposed strict, externally reinforced disciplines on consumers, making the culture of consumption less a playground for hedonists than an extension of what Max Weber called the "iron cage" of disciplined rationality and hard work. Throughout, Calder keeps in clear view the human face of credit relations. He re-creates the Dickensian world of nineteenth-century pawnbrokers, takes us into the dingy backstairs offices of loan sharks, into small-town shops and New York department stores, and explains who resorted to which types of credit and why. He also traces the evolving moral status of consumer credit, showing how it changed from a widespread but morally dubious practice into an almost universal and generally accepted practice by World War II. Combining clear, rigorous arguments with a colorful, narrative style, Financing the American Dream will attract a wide range of academic and general readers and change how we understand one of the most important and overlooked aspects of American social and economic life.

All Consuming Images

Author : Stuart Ewen
ISBN : OCLC:1024174389
Genre : Lifestyles
File Size : 77. 54 MB
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Pr

Author : Stuart Ewen
ISBN : 0465061796
Genre : Social Science
File Size : 40. 84 MB
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Spin Sisters

Author : Myrna Blyth
ISBN : 1429970952
Genre : Social Science
File Size : 36. 84 MB
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Myrna Blyth, former editor-in-chief of Ladies' Home Journal, was part of the Spin Sisters media elite for over twenty years. In Spin Sisters, she tells the truth about the business she knows so well---its power and influence, its manipulations, and frequently misguided politics. Spin Sisters is an eye-opener that will change the way you think about a major influence on your life---and about yourself.

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