capture your style transform your instagram images showcase your life and build the ultimate platform

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Capture Your Style

Author : Aimee Song
ISBN : 9781613129890
Genre : Photography
File Size : 71. 3 MB
Format : PDF, ePub, Docs
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Foreword by Diane von Furstenberg From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

Refinery29

Author : Piera Gelardi
ISBN : 9780804185547
Genre : Design
File Size : 29. 54 MB
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THE NEW YORK TIMES BESTSELLING BOOK ON THE COOLEST STREET STYLE CAPTURED BY REFINERY 29 Get set to build your best ever wardrobe featuring the hardest-working looks from around the globe with Refinery29—the world’s leading style destination—as their editors break down the essentials of the everyday chic, straight from the street. What transforms a look from on-trend to trendsetting? Editor-in-Chief Christene Barberich and Executive Creative Director Piera Gelardi deconstruct their favorite outfits to reveal what trailblazing looks like on the real-life fashion front, including: • HOW TO WEAR modern metallics, mixed prints, everyday ladylike, tomboy chic, lots of layers, and more. • CLEVER TIPS such as wearing one piece in three fresh ways, building blocks for discovering your own signature style, and updating your closet each season. • AND A ZOOM LENS on all the details and accessories that totally make the look. Featuring the fashion world’s coolest tastemakers, designers, stylists, and editors, these fearless iconoclasts challenge conventions and inspire a whole new generation of women to dress for themselves and discover their true inner style stars...just like YOU. From the Trade Paperback edition.

How To Style Your Brand

Author : Fiona Humberstone
ISBN : 0956454534
Genre : Branding (Marketing)
File Size : 26. 33 MB
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The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

How To Be An Overnight Success

Author : Maria Hatzistefanis
ISBN : 9781473552203
Genre : Biography & Autobiography
File Size : 62. 60 MB
Format : PDF, Mobi
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"You are not born an entrepreneur. It's a skill that you learn along the way." When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience. Fashion-loving Maria set out with a dream to build a beauty business and - despite not excelling at school, and being fired from her first job - she has achieved it. She did it by dreaming big, working hard, surrounding herself with the best, taking risks, creating buzz and building her own personal brand, which is now a favourite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe and Kylie Jenner. Crucially, she believes anyone can do this and her book, brimming with good sense, great advice, tips and secrets - all presented in an easy, friendly style - shows how.

The Digital Photography Book

Author : Scott Kelby
ISBN : 9780133856880
Genre : Computers
File Size : 25. 33 MB
Format : PDF
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Offers advice for shooting different types of photographs in different environments, including using natural light, using hot-shoe flash, and shooting landscapes and nature photography.

Bloom

Author : Estee Lalonde
ISBN : 9780147530745
Genre : Self-Help
File Size : 63. 75 MB
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From rising YouTube star Estée Lalonde comes a book that's about more than just living the perfect lifestyle; it's about giving readers the confidence to live the lifestyle that's perfect for you. What makes you happy? What makes you you? What defines your style? In Bloom, YouTube personality Estée Lalonde shares the moments, people and things that have made her who she is today. She reveals her life lessons, and offers her tips for surviving life and finding yourself. With the same charming and friendly voice and advice that has made her a global star, Estee guides readers in discovering their own bloom story and celebrating what makes them unique. Life * People * Work * Beauty * Fashion * Home * Travel * Food

By Invitation Only

Author : Alexis Maybank
ISBN : 9781101571910
Genre : Business & Economics
File Size : 35. 50 MB
Format : PDF, Kindle
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On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.

A Beautiful Mess Photo Idea Book

Author : Elsie Larson
ISBN : 9780770434038
Genre : Crafts & Hobbies
File Size : 58. 60 MB
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The creators of the hugely popular blog A Beautiful Mess, sharing their love of photo-taking, show readers how to document their real lives with beautiful images by providing a wealth of inspiration and tips on finding great light, capturing emotion, recreating old photos and more. Original.

The Million Dollar Blog

Author : Natasha Courtenay-Smith
ISBN : 9780349414058
Genre : Business & Economics
File Size : 86. 66 MB
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In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Learn to blog, learn to monetise your blog, discover how to build a successful blog for your business and hear the insider view from those in the blogosphere who are already making big incomes blogging. Plus, discover revenue streams beyond advertising and see how the income of million dollar bloggers is structured for maximum profit. Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life. No wonder The Million Dollar Blog has been described by leading and award winning mummy blogger Vicky Psarias from Honest Mum as 'Brilliantly written, engaging and inspiring'.

Social Media For Fashion Marketing

Author : Wendy K. Bendoni
ISBN : 9781474233323
Genre : Business & Economics
File Size : 57. 71 MB
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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research alongside her 25 years of fashion marketing experience to offer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media

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