cengage advantage books strategic public relations an audience focused approach

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Cengage Advantage Books Strategic Public Relations An Audience Focused Approach

Author : Barbara Diggs-Brown
ISBN : 9780534637064
Genre : Business & Economics
File Size : 64. 54 MB
Format : PDF, ePub, Docs
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Think Like An Editor 50 Strategies For The Print And Digital World

Author : Steve Davis
ISBN : 9781133311379
Genre : Business & Economics
File Size : 74. 15 MB
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THINK LIKE AN EDITOR is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book encourages students to apply themselves confidently, to think analytically, to examine information with scrutiny, and to see the big picture. Organized by the 50 strategies of editing and working, each strategy section is two to six pages long, which makes content easy to find for both students and professors. The text combines an examination of content depth with insight into the process behind editorial decision-making. Full of tips, lists, and memory aids, THINK LIKE AN EDITOR works similarly to a brief handbook of editing. The second edition features new strategies to help students think creatively in a world of social media, handle multiple platforms, and keep readers engaged. Both basic skills and advanced concepts of editing are covered. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

German Today 1

Author : Jack Moeller
ISBN : 0395471222
Genre : Juvenile Nonfiction
File Size : 45. 45 MB
Format : PDF
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Marketing Strategy

Author : O. C. Ferrell
ISBN : 9780538467384
Genre : Business & Economics
File Size : 48. 95 MB
Format : PDF, ePub, Mobi
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The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Leadership Personal Development And Career Success

Author : Cliff Ricketts
ISBN : 9781435492882
Genre : Science
File Size : 24. 32 MB
Format : PDF
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Defying the tired cliche that leaders are born and not made, Leadership: Personal Development and Career Success 3rd Edition explains and demonstrates the leadership skills and abilities that are most valued in agricultural industries, helping students to identify and enhance their strongest traits. The authors' emphasis is on human relations, decision-making, promoting healthy lifestyles, maintaining a positive attitude, cooperative small and large group activities, and proper utilization of human resources, focusing on those skills that will most benefit the leaders of tomorrow. Leadership: Personal Development and Career Success 3rd Edition analyzes attributes and capabilities of those in leadership positions, to assist students in the development of their communication skills and interpersonal relationship and other related skills. Students will learn the fundamentals of public speaking, FFA Parliamentary Procedure, group dynamics, interpersonal skills and workplace readiness. English, speaking skills, higher order thinking, and basic communication skills will be reinforced. A generous number of activities, along with objectives and questions, motivate students to put these into action. A financial management chapter details how to successfully manage, budget and invest money with innovative ideas on accumulating personal wealth through agricultural enterprises. As we enter the 21st century and a global marketplace, these skills will become more important as an asset for career success. Leadership: Personal Development and Career Success 3rd Edition will prepare students for agricultural careers, build awareness, and develop tomorrow's leaders in the food, fiber, and natural resources fields. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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