cengage advantage books strategic public relations an audience focused approach

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Cengage Advantage Books Strategic Public Relations An Audience Focused Approach

Author : Barbara Diggs-Brown
ISBN : 9780534637064
Genre : Business & Economics
File Size : 68. 22 MB
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Think Like An Editor 50 Strategies For The Print And Digital World

Author : Steve Davis
ISBN : 9781133311379
Genre : Business & Economics
File Size : 74. 67 MB
Format : PDF
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THINK LIKE AN EDITOR is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book encourages students to apply themselves confidently, to think analytically, to examine information with scrutiny, and to see the big picture. Organized by the 50 strategies of editing and working, each strategy section is two to six pages long, which makes content easy to find for both students and professors. The text combines an examination of content depth with insight into the process behind editorial decision-making. Full of tips, lists, and memory aids, THINK LIKE AN EDITOR works similarly to a brief handbook of editing. The second edition features new strategies to help students think creatively in a world of social media, handle multiple platforms, and keep readers engaged. Both basic skills and advanced concepts of editing are covered. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Talk Like Ted

Author : Carmine Gallo
ISBN : 9783864149207
Genre : Language Arts & Disciplines
File Size : 22. 58 MB
Format : PDF
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Präsentationen haben durch den Aufschwung der TED-Talks eine völlig neue Definition erfahren – die Online-Vorträge sind inzwischen zur Königsdisziplin des Vortrags und zum Vorbild für Redner auf der ganzen Welt geworden. Die immer beliebteren TED-Talks revolutionierten die Welt der Vorträge. Der Kommunikationsexperte Carmine Gallo analysierte Hunderte der besten TED-Talks und interviewte die bekanntesten und beliebtesten Redner wie Steve Jobs, Bill Gates und Bono, um die grundlegenden Regeln und Geheimnisse eines erfolgreichen TED-Vortrags herauszufinden. Gallo enthüllt in seinem Buch die Regeln, mit denen nicht nur TED-Talks garantiert zu einem vollen Erfolg werden!

Pr Ist Die Bessere Werbung

Author : Al Ries
ISBN : 363601255X
Genre :
File Size : 64. 57 MB
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Marketing Strategy

Author : O. C. Ferrell
ISBN : 9780538467384
Genre : Business & Economics
File Size : 71. 25 MB
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The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategisches Markt Management

Author : David A. Aaker
ISBN : 9783322845788
Genre : Business & Economics
File Size : 70. 93 MB
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Social Media Roi

Author : Olivier Blanchard
ISBN : 3827331110
Genre :
File Size : 29. 26 MB
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Digitale Markenf Hrung

Author : Dieter Georg Herbst
ISBN : 9783737578165
Genre : Business & Economics
File Size : 86. 94 MB
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Digitale Markenführung ist die Markenführung in digitalen Medien und mit digitalen Technologien. Digitale Medien und digitale Technologien tragen durch ihre Besonderheiten einzigartig zur gesamten Markenführung bei. Sie ermöglichen herausragende multisensorische Erlebnisse und steigern so den Markenwert. Dieses Buch zeigt Ihnen wie Sie starke Marken in den digitalen Medien professionell aufbauen und entwickeln.

Marketing Strategy Text And Cases

Author : O. C. Ferrell
ISBN : 9781285073040
Genre : Business & Economics
File Size : 84. 77 MB
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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marke Und Digitale Medien

Author : Stefanie Dänzler
ISBN : 9783658032982
Genre : Business & Economics
File Size : 30. 9 MB
Format : PDF, Mobi
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Mit den neuen digitalen Medienangeboten, Übertragungswegen und Endgeräten entstehen neue Möglichkeiten der Kommunikation und Interaktion mit den Rezipienten. Neue digitale Medienangebote beeinflussen und verändern das Mediennutzungsverhalten. So kommt es zu einem fundamentalen Medienwandel, der Marken zwingt, sich den digitalen Veränderungen anzupassen. Diese erweiterte Medienlandschaft bietet Marken für ihre Entwicklung, Kommunikation und Distribution neue Möglichkeiten und Chancen. Neben den operativen Herausforderungen stellt sich zunehmend die Frage nach theoretischen Erklärungsansätzen für die Entwicklung und Führung von Marken im digitalen Zeitalter. Die Autoren diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher Disziplinen stellen ihre Forschungserkenntnisse zur Markentheorie dar, und namhafte Praktiker geben Empfehlungen, wie sie den aus der Digitalisierung resultierenden Herausforderungen begegnen.

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