cim coursebook 01 02 management information for marketing decisions

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Cim Coursebook 01 02 Management Information For Marketing Decisions

Author : Graham Axelby
ISBN : 9781136006500
Genre : Business & Economics
File Size : 88. 92 MB
Format : PDF
Download : 834
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'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research · a completely revised Continuous Assessment unit · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

Cim Coursebook 02 03 Management Information For Marketing Decisions

Author : Graham Axelby
ISBN : 0750657057
Genre : Business & Economics
File Size : 41. 24 MB
Format : PDF, ePub, Mobi
Download : 182
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Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts Definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success

Management Information For Marketing Decisions 2001 2002

Author : Graham Axelby
ISBN : 0750653086
Genre : Business & Economics
File Size : 53. 89 MB
Format : PDF, ePub
Download : 936
Read : 1129

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'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: ·a firmly international perspective ·new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research ·a completely revised Continuous Assessment unit ·new and up to date examples and case studies to illustrate the theory ·additional text references and website references ·preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely NEW book written by a CIM Examiner for the Management Information for Marketing Decisions module designed to fit in with CIM Management Information for Marketing Decisions syllabus officially endorsed by the CIM

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