cim coursebook 01 02 management information for marketing decisions

Download Book Cim Coursebook 01 02 Management Information For Marketing Decisions in PDF format. You can Read Online Cim Coursebook 01 02 Management Information For Marketing Decisions here in PDF, EPUB, Mobi or Docx formats.

Cim Coursebook 01 02 Management Information For Marketing Decisions

Author : Graham Axelby
ISBN : 9781136006494
Genre : Business & Economics
File Size : 80. 60 MB
Format : PDF, Docs
Download : 713
Read : 447

Get This Book


'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research · a completely revised Continuous Assessment unit · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

Management Information For Marketing Decisions 2001 2002

Author : Graham Axelby
ISBN : 0750653086
Genre : Business & Economics
File Size : 44. 81 MB
Format : PDF
Download : 414
Read : 430

Get This Book


'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: ·a firmly international perspective ·new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research ·a completely revised Continuous Assessment unit ·new and up to date examples and case studies to illustrate the theory ·additional text references and website references ·preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely NEW book written by a CIM Examiner for the Management Information for Marketing Decisions module designed to fit in with CIM Management Information for Marketing Decisions syllabus officially endorsed by the CIM

International Marketing Strategy

Author : Isobel Doole
ISBN : 1844807630
Genre : Export marketing
File Size : 80. 77 MB
Format : PDF, Kindle
Download : 498
Read : 1274

Get This Book


The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

Fashion Marketing Contemporary Issues

Author : Tony Hines
ISBN : 9781136004254
Genre : Business & Economics
File Size : 32. 44 MB
Format : PDF, ePub
Download : 143
Read : 690

Get This Book


'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Books In Print

Author :
ISBN : STANFORD:36105025888467
Genre : American literature
File Size : 50. 6 MB
Format : PDF, Mobi
Download : 707
Read : 627

Get This Book



The Marketing Book

Author : Michael J. Baker
ISBN : 9781134506125
Genre : Business & Economics
File Size : 87. 39 MB
Format : PDF, Docs
Download : 157
Read : 1221

Get This Book


The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Market Leader

Author : David Cotton
ISBN : 1447913027
Genre :
File Size : 53. 30 MB
Format : PDF, Kindle
Download : 353
Read : 376

Get This Book


Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as Financial Times.

Management Consulting

Author : Philip A. Wickham
ISBN : 0273711849
Genre : Business & Economics
File Size : 46. 24 MB
Format : PDF
Download : 830
Read : 1229

Get This Book


The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Market Led Strategic Change

Author : Nigel F. Piercy
ISBN : 9781135050238
Genre : Business & Economics
File Size : 46. 49 MB
Format : PDF, ePub, Docs
Download : 984
Read : 1320

Get This Book


Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Exploring Public Relations

Author : Ralph Tench
ISBN : 9781292112206
Genre : Business & Economics
File Size : 24. 88 MB
Format : PDF
Download : 480
Read : 786

Get This Book


This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

Top Download:

Best Books