city branding theory and cases

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City Branding

Author : Keith Dinnie
ISBN : 9780230241855
Genre : Business & Economics
File Size : 48. 86 MB
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Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

International Place Branding Yearbook 2012

Author : Frank M. Go
ISBN : 9780230279520
Genre : Business & Economics
File Size : 23. 27 MB
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The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands. The International Place Branding Yearbook 2012: • will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process; • provides a city typology affording the potential development path for defining brand value propositioning; • interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.

The Political Economy Of City Branding

Author : Ari-Veikko Anttiroiko
ISBN : 9781135129828
Genre : Business & Economics
File Size : 40. 79 MB
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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

City Branding And New Media

Author : M. Paganoni
ISBN : 9781137387967
Genre : Social Science
File Size : 50. 75 MB
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

City Marketing And Place Branding A Theoretical Introduction And Case Studies In Asia

Author :
ISBN : OCLC:936716733
Genre :
File Size : 60. 76 MB
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With the development of economic globalization, the competition intensifies between cities, city marketing as a new concept of urban management and governance, and an important means to achieve sustainable urban development, is becoming more and more involved in various disciplines. China, as one of the world's fastest-growing countries, started later than Western countries in City marketing development. In particular, due to the imbalanced development in different regions between the North and the South, the East and the West in China, some cities in city marketing followed the development of other industrial countries, like Beijing, Shanghai, while some cities did not, like most part in the west of China. Beihai, Guangxi Province is one of them, for example. This thesis is going to introduce some basic information and theoretical results on the city marketing field, has chosen some cities with some representative features to analyze and compare, city marketing management approach into the practice for the Chinese costal city -- Beihai. Chapter 1 is going to give basic introduction and theory study city marketing. Chapter 2 is the Methodology of City Marketing. Chapter 3 is the case study of city marketing in Asian, it includes 5 cities -- Seoul, Singapore, Beijing and Sanya are the successful city marketing examples, Beihai is the analyzed objective. Chapter 4 is the conclusion of the paper. Key words: City marketing, place branding, city strategy, urban functions, urban development, SWOT analysis, combination of marketing method, cities in Asian, Beihai.

Leading The Inclusive City

Author : Hambleton, Robin
ISBN : 9781447311850
Genre : Political Science
File Size : 86. 69 MB
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Cities are often seen as helpless victims in a global flow of events and many view growing inequality in cities as inevitable. This engaging book rejects this gloomy prognosis and argues that imaginative place-based leadership can enable citizens to shape the urban future in accordance with progressive values – advancing social justice, promoting care for the environment and bolstering community empowerment. This international and comparative book, written by an experienced author, shows how inspirational civic leaders are making a major difference in cities across the world. The analysis provides practical lessons for local leaders and a significant contribution to thinking on public service innovation for anyone who wants to change urban society for the better.

Management Des Markenwerts

Author : David A. Aaker
ISBN : 3593347067
Genre :
File Size : 62. 8 MB
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Strategisches Markt Management

Author : David A. Aaker
ISBN : 9783322845788
Genre : Business & Economics
File Size : 86. 17 MB
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From City Marketing To City Branding

Author : Michail Kavaratzis
ISBN : 9036735521
Genre :
File Size : 77. 63 MB
Format : PDF, Kindle
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International Place Branding Yearbook 2010

Author : F. Go
ISBN : 9780230298095
Genre : Business & Economics
File Size : 63. 59 MB
Format : PDF
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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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