city branding

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City Branding

Author : Keith Dinnie
ISBN : 9780230241855
Genre : Business & Economics
File Size : 22. 50 MB
Format : PDF
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Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

Internal City Branding

Author : Ayla Rößler
ISBN : 9783658245887
Genre : Business & Economics
File Size : 90. 7 MB
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Basierend auf der Erkenntnis, dass Einwohner eine bedeutende Zielgruppe im Rahmen der Markenführung von Städten sind, entwickelt Ayla Rößler ein Modell zur internen, identitätsbasierten Markenführung von Städten. Es wird untersucht, wie Einwohner als wichtige interne Zielgruppe einer Stadt zu positiven Botschaftern dieser gemacht werden können und ihre Intention, in der Stadt wohnen zu bleiben, gestärkt werden kann. Auf Basis der empirischen Ergebnisse zeigt die Autorin, wie die städtische Markenführung diese beiden zentralen Herausforderungen meistern kann und veranschaulicht dies anhand zahlreicher Beispiele aus der Praxis.

City Branding

Author : Viktoria Schoja
ISBN : 9783960675204
Genre : Business & Economics
File Size : 70. 60 MB
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City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.

City Branding

Author : Alberto Vanolo
ISBN : 9781317337768
Genre : Architecture
File Size : 59. 24 MB
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

City Branding

Author : John Heeley
ISBN : 9781906884352
Genre : Business & Economics
File Size : 38. 52 MB
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Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject of tourism with links to original sources of information, sites, books and journals as well as a complete glossary of terms, allowing the reader to research as deeply as they wish. Available instantly as downloads, each review provides the equivalent of 30-40 printed pages in an interactive PDF format. All of the reviews are academically rigorous and immensely readable. References are highlighted throughout the text of each review and links are embedded throughout so that the reader can save time by drilling down to the cited sources through their library’s electronic journals portal as soon as they come across the citation in the review.

City Branding

Author : Véronique Patteeuw
ISBN : 9056622625
Genre : Architecture
File Size : 50. 96 MB
Format : PDF, Kindle
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Ever since the Guggenheim Museum put Bilbao in the international spotlight, cities everywhere have been seeking to etch themselves into the world map with a sophisticated campaign and a carefully selected image. This book takes a critical and in-depth look at City Branding through projects conceived of by the latest generation of Dutch designers.

City Branding And New Media

Author : M. Paganoni
ISBN : 9781137387967
Genre : Social Science
File Size : 25. 37 MB
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

The Political Economy Of City Branding

Author : Ari-Veikko Anttiroiko
ISBN : 9781135129828
Genre : Business & Economics
File Size : 42. 82 MB
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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

City Branding

Author : Sicco van Gelder.
ISBN : OCLC:310627067
Genre :
File Size : 84. 45 MB
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Strategic Place Branding Methodologies And Theory For Tourist Attraction

Author : Bayraktar, Ahmet
ISBN : 9781522505808
Genre : Business & Economics
File Size : 24. 60 MB
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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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