clear and to the point 8 psychological principles for compelling powerpoint presentations

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Clear And To The Point

Author : Stephen M. Kosslyn
ISBN : 0198043279
Genre : Psychology
File Size : 90. 9 MB
Format : PDF, Mobi
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True or False? Most PowerPoint presentations are: ?compelling ?illuminating ?informative ?clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: ?a world authority on the visual brain ?a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

Better Powerpoint R

Author : Stephen Kosslyn
ISBN : 0199752540
Genre : Business & Economics
File Size : 73. 99 MB
Format : PDF
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Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have. · 8 key rules that are easy to remember and use · Clear principles about how to design effective slides based on well-established scientific data · Quick steps to sharpen and strengthen your presentation · Easy-to-use checklists guide you through each aspect of your presentation · Chapters are structured to help you prioritize the most effective edits · Memorable examples and illustrations to show what works, and what doesn't · Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

Top Brain Bottom Brain

Author : Stephen Kosslyn
ISBN : 9781451645125
Genre : Psychology
File Size : 27. 53 MB
Format : PDF, Mobi
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One of the world’s leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we’ve been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls “one of the world’s great cognitive neuroscientists,” explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you’ll quickly be able to determine which mode best defines your own usual style. Once you’ve identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.

Wet Mind

Author : Stephen M. Kosslyn
ISBN : 1439137757
Genre : Psychology
File Size : 51. 13 MB
Format : PDF, ePub, Docs
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How do our brains allow us to recognize objects and locate them accurately in space, use mental imagery to remember yesterday's breakfast, read, understand speech, learn to dance, and recall a new telephone number? Recent breakthroughs in brain scanning and computing techniques have allowed researchers to plumb the secrets of the healthy brain's operation; simultaneously, much new information has been learned about the nature and causes of neuropsychological deficits in animals and humans following various sorts of brain damage in different locations. In this first comprehensive, integrated, and accessible overview of recent insights into how the brain gives rise to mental activity, the authors explain the fundamental concepts behind and the key discoveries that draw on neural network computer models, brain scans, and behavioral studies. Drawing on this analysis, the authors also present an intriguing theory of consciousness. In addition, this paperback edition contains an epilogue in which the authors discuss the latest research on emotion and cognition and present new information on working memory.

Elements Of Graph Design

Author : Stephen Michael Kosslyn
ISBN : 071672362X
Genre : Graphic methods.
File Size : 45. 33 MB
Format : PDF, ePub, Docs
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'Element of Graph Design' explores the crucial connection between the data, the design, and the audience. Read cover to cover or used as a day-to-day working reference, the book gives all those who prepare, use, and interpret graphic information a decided edge.

Presentation Zen

Author : Garr Reynolds
ISBN : 9780321601896
Genre : Business & Economics
File Size : 75. 86 MB
Format : PDF, ePub, Mobi
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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Managing Talent Retention

Author : Jack J. Phillips
ISBN : 0470472200
Genre : Business & Economics
File Size : 44. 72 MB
Format : PDF, Mobi
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Retention is becoming one of the most pressing concerns of employers worldwide. This book provides an overview of talent retention and defines retention and turnover in very specific measures. It explores the full impact of talent departure and most important it offers proven solutions to talent retention. The book clearly shows how to forecast the ROI of talent retention solutions and how to capture the actual ROI after the solution was implemented. This is a practical book providing an ROI approach to HR managers and practitioners.

Graph Design For The Eye And Mind

Author : Stephen M. Kosslyn
ISBN : 0195311841
Genre : Business & Economics
File Size : 54. 84 MB
Format : PDF, ePub, Mobi
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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

Beyond Bullet Points 3rd Edition

Author : Cliff Atkinson
ISBN : 9780735662254
Genre : Computers
File Size : 48. 13 MB
Format : PDF
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Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!

How People Learn

Author : National Research Council
ISBN : 9780309131971
Genre : Education
File Size : 29. 86 MB
Format : PDF, Mobi
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First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methods--to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.

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