consumer behavior building marketing strategy 12th edition

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Consumer Behavior

Author : Del I. Hawkins
ISBN : 0071315128
Genre : Consumer behavior
File Size : 20. 93 MB
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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

The Routledge Companion To Business In Africa

Author : Sonny Nwankwo
ISBN : 9781136202506
Genre : Business & Economics
File Size : 55. 11 MB
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Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Service And Operations Management

Author : Cengiz Haksever
ISBN : 9789813209466
Genre : Business & Economics
File Size : 56. 99 MB
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The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting. This book takes a multidisciplinary approach to services and operational management challenges; it draws upon the theory and practice in many fields of study such as economics, management science, statistics, psychology, sociology, ethics and technology, to name a few. It contains chapters most textbooks do not include, such as ethics, management of public and non-profit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles. An Instructor's Solutions Manual is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected]

Chinese Consumers And The Fashion Market

Author : Yingjiao Xu
ISBN : 9789811084294
Genre : Business & Economics
File Size : 69. 1 MB
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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Brand Culture And Identity Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522571179
Genre : Business & Economics
File Size : 29. 19 MB
Format : PDF
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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Business Analytics And Cyber Security Management In Organizations

Author : Rajagopal,
ISBN : 9781522509035
Genre : Computers
File Size : 46. 37 MB
Format : PDF, Kindle
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Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Author :
ISBN : 7111487699
Genre : Consumer behavior
File Size : 90. 18 MB
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Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015046814839
Genre : American literature
File Size : 31. 40 MB
Format : PDF, Kindle
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Marketing Information

Author : Hiram C. Barksdale
ISBN : UCSD:31822018863175
Genre : Marketing
File Size : 33. 35 MB
Format : PDF, ePub
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Subject Guide To Books In Print

Author :
ISBN : STANFORD:36105025888533
Genre : American literature
File Size : 23. 1 MB
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