content marketing for lawyers how attorneys can use powerful social media strategies to attract more clients and become a legal thought leader

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The Social Media Marketing Blueprint For Lawyers

Author : Anthony Marrone
ISBN : 1483579603
Genre : Law
File Size : 78. 35 MB
Format : PDF, Mobi
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Have you thought about marketing your professional services on social media, but didn't know how to begin? Did you think: I already have a personal profile on Facebook and my account on LinkedIn, should I use those? Do I really need to know about Twitter and Instagram, or are those just for kids? Dipping your toes into the social media waters can be an overwhelming step for many professionals, especially when you consider the ethical issues involved with advertising and the need for constant vigilance for reputation management in the digital age. Practicing attorney and social media enthusiast, Anthony Marrone, sought to solve those problems for his own law practice, and in doing so wrote a book, which draws together his research and provides concrete examples of how to use social media in your law practice. In exploring the social media field he quickly realized there is not a lot of guidance to attorneys for using these platforms as marketing tools. The books covers a wide-range of topics and there are actionable steps that the novice and the expert social media user can utilize to generate an increased following on any social media platform. Likewise, the book can be used as a manual for solo practitioners who may have a general law practice or a niche, or by big firm legal marketers looking to gain an edge on their competitors by helping their firm generate top-notch social media content. Some of the things you ll learn include: Creating unique and engaging content for all social media platforms; Establishing a social media plan to consistently and regularly market your practice; Complying with all ethical rules and regulations while getting ahead of your competition using the latest industry trends. Whether you are a social media novice, or consider yourself an expert looking to pick up the newest techniques and trends, learn how to market yourself and your law firm using ethically appropriate social media marketing strategies proven successful by some of the biggest companies in the world."

Marketing The Legal Mind Turning New Perspectives Into

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ISBN :
Genre :
File Size : 61. 65 MB
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The Practice

Author : Brian Tannebaum
ISBN : 1627220011
Genre : Law
File Size : 52. 73 MB
Format : PDF, Kindle
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The Practice delivers brutal truths about lawyers and lawyering in Brian Tannebaum s snarky, but honest, style. Whether you agree with him or not, you can t deny his opinions are provocative and provide plenty of food for thought, and maybe a laugh or two along the way. This compelling book is an assortment of posts from two of the most acclaimed law blogs for which author Brian Tannebaum has written."

Likeable Social Media Revised And Expanded How To Delight Your Customers Create An Irresistible Brand And Be Amazing On Facebook Twitter Linkedin Instagram Pinterest And More

Author : Dave Kerpen
ISBN : 9780071836333
Genre : Business & Economics
File Size : 34. 76 MB
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The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

Fame 101

Author : Jay Jessup
ISBN : 0981988830
Genre : Business & Economics
File Size : 38. 40 MB
Format : PDF, Kindle
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"Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results"--Cover, p. [4].

Start With Why

Author : Simon Sinek
ISBN : 1101149035
Genre : Business & Economics
File Size : 61. 51 MB
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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Quickbooks For Law Firms

Author : Caren Schwartz
ISBN : 1932487646
Genre : Business & Economics
File Size : 62. 5 MB
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QuickBooks is the most popular small business accounting software program, and it is used in all types of industries. Legal firms are no exception, with thousands of small law offices using QuickBooks across the country. But lawyers and their firms have specific needs. QuickBooks can be a smart choice for legal firms, but only if it is properly set up and transactions are entered correctly and consistently. This book will help lawyers and their staff make the right choices and use QuickBooks correctly. It will guide attorneys through the terminology, special setup issues, and billing needs to help ensure their law firm's accounting is accurate and easy. We also cover ways to make law offices more efficient with add-on products that work for attorneys. QuickBooks for Law Firms: Smart Techniques That Will Save Time and Money shows you how to use QuickBooks to: Set up your Chart of Accounts and items. Set up customers and vendors. Set up rates and track time. Track expenses and bill them to your clients. Generate invoices and statements for your clients. Track your receivables. Manage general retainers. Manage Interest on Lawyer Trust Accounts (IOLTAs) and trust accounts. "Any lawyer using QuickBooks in his or her office will find this a very valuable resource." - Julie Zevchek, Executive Office Solutions, Inc.

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