content marketing for lawyers how attorneys can use powerful social media strategies to attract more clients and become a legal thought leader

Download Book Content Marketing For Lawyers How Attorneys Can Use Powerful Social Media Strategies To Attract More Clients And Become A Legal Thought Leader in PDF format. You can Read Online Content Marketing For Lawyers How Attorneys Can Use Powerful Social Media Strategies To Attract More Clients And Become A Legal Thought Leader here in PDF, EPUB, Mobi or Docx formats.

Great Legal Marketing

Author : Benjamin W. Glass
ISBN : 9780983712510
Genre : Business & Economics
File Size : 79. 64 MB
Format : PDF, ePub, Docs
Download : 935
Read : 831

Download Now


Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. "Great Legal Marketing" walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.

Online Law Practice Strategies

Author : Mark Homer
ISBN : 0982640331
Genre :
File Size : 32. 92 MB
Format : PDF, ePub, Mobi
Download : 617
Read : 1039

Download Now


The authors show how to create a Web presence that professionally presents a law firm. This guide has been updated with the latest and greatest information with online marketing strategies for 2013.

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
ISBN : 0071769501
Genre : Business & Economics
File Size : 36. 73 MB
Format : PDF, ePub
Download : 783
Read : 623

Download Now


THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

The Practice

Author : Brian Tannebaum
ISBN : 1627220011
Genre : Law
File Size : 87. 42 MB
Format : PDF, Kindle
Download : 423
Read : 361

Download Now


The Practice delivers brutal truths about lawyers and lawyering in Brian Tannebaum s snarky, but honest, style. Whether you agree with him or not, you can t deny his opinions are provocative and provide plenty of food for thought, and maybe a laugh or two along the way. This compelling book is an assortment of posts from two of the most acclaimed law blogs for which author Brian Tannebaum has written."

The Social Media Strategist Build A Successful Program From The Inside Out

Author : Christopher Barger
ISBN : 9780071768559
Genre : Business & Economics
File Size : 67. 34 MB
Format : PDF, Kindle
Download : 382
Read : 178

Download Now


Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

The Prosperous Coach

Author : Steve Chandler
ISBN : 1600250300
Genre : Business & Economics
File Size : 36. 89 MB
Format : PDF, ePub, Docs
Download : 528
Read : 602

Download Now


Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you will have all the clients you ever desire. Whether you are a new coach or you already have a six-figure coaching practice, The Prosperous Coach will show you how to: Access a set of tools you can use to begin creating your own clients immediately Sign clients you love while maintaining your integrity Match your unique skills and talents with the clients you serve Develop a system that works for you for referrals and new clients, time after time Make bold, life-changing proposals Move beyond the deep-seated beliefs that hold most coaches back from success for themselves and their clients Overcome-forever-the two levels of fear that coaches face Move from people-pleasing to powerful service Be a world-class coach with highly committed clients And so much more..."

Top Download:

Best Books