content marketing for lawyers how attorneys can use powerful social media strategies to attract more clients and become a legal thought leader

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Great Legal Marketing

Author : Benjamin W. Glass
ISBN : 9780983712510
Genre : Business & Economics
File Size : 33. 96 MB
Format : PDF, ePub
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Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. "Great Legal Marketing" walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.

The Social Media Marketing Blueprint For Lawyers

Author : Anthony Marrone
ISBN : 1483579603
Genre : Law
File Size : 79. 53 MB
Format : PDF, ePub, Mobi
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Have you thought about marketing your professional services on social media, but didn't know how to begin? Did you think: I already have a personal profile on Facebook and my account on LinkedIn, should I use those? Do I really need to know about Twitter and Instagram, or are those just for kids? Dipping your toes into the social media waters can be an overwhelming step for many professionals, especially when you consider the ethical issues involved with advertising and the need for constant vigilance for reputation management in the digital age. Practicing attorney and social media enthusiast, Anthony Marrone, sought to solve those problems for his own law practice, and in doing so wrote a book, which draws together his research and provides concrete examples of how to use social media in your law practice. In exploring the social media field he quickly realized there is not a lot of guidance to attorneys for using these platforms as marketing tools. The books covers a wide-range of topics and there are actionable steps that the novice and the expert social media user can utilize to generate an increased following on any social media platform. Likewise, the book can be used as a manual for solo practitioners who may have a general law practice or a niche, or by big firm legal marketers looking to gain an edge on their competitors by helping their firm generate top-notch social media content. Some of the things you ll learn include: Creating unique and engaging content for all social media platforms; Establishing a social media plan to consistently and regularly market your practice; Complying with all ethical rules and regulations while getting ahead of your competition using the latest industry trends. Whether you are a social media novice, or consider yourself an expert looking to pick up the newest techniques and trends, learn how to market yourself and your law firm using ethically appropriate social media marketing strategies proven successful by some of the biggest companies in the world."

The E Myth Attorney

Author : Michael E. Gerber
ISBN : 0470627379
Genre : Business & Economics
File Size : 50. 29 MB
Format : PDF, ePub
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The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.

The Ultimate Law Firm Associate S Marketing Checklist

Author : Ross Fishman
ISBN : 0997967625
Genre :
File Size : 26. 13 MB
Format : PDF, ePub, Mobi
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Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
ISBN : 0071769501
Genre : Business & Economics
File Size : 52. 74 MB
Format : PDF, ePub, Mobi
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Secrets Of Lawyer Video Marketing In The Age Of Youtube

Author : Gerry Oginski
ISBN : 1595717838
Genre : Business & Economics
File Size : 24. 39 MB
Format : PDF, ePub, Mobi
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Video is the best way to communicate online today. Your consumers and potential clients expect you to be on video. The only question is "How will you create great educational video to show your viewers you have information they want and need to know?" Will you create video on your own and learn to do it all yourself? Or will you hire a tested and proven video marketing company to do it all for you?" Read the book to learn more. "Gerry Oginski is the master of online video." Ben Glass, Esq., Benjamin W. Glass, III & Assoc., PC "Gerry is the leading expert on attorney video marketing I highly recommend Gerry and his video production services." Kenneth L. Hardison, Hardison & Cochran P.L.L.C. "Gerry Oginski is the leading expert on creating lawyer videos." Larry Bodine, Editor, LawMarketing Channel

The Social Media Strategist Build A Successful Program From The Inside Out

Author : Christopher Barger
ISBN : 9780071768559
Genre : Business & Economics
File Size : 71. 21 MB
Format : PDF, Kindle
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Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

The Visible Expert

Author : Lee W. Frederiksen
ISBN : 0990445909
Genre : Business & Economics
File Size : 57. 46 MB
Format : PDF, ePub, Mobi
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What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Renegade Lawyer Marketing

Author : Word Association Publishers
ISBN : 1633850803
Genre :
File Size : 67. 89 MB
Format : PDF, ePub
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Influence Rev

Author : Robert B. Cialdini
ISBN : 9780688128166
Genre : Business & Economics
File Size : 73. 27 MB
Format : PDF, ePub, Docs
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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