content marketing for lawyers how attorneys can use social media strategies to attract more clients and become legal thought leaders

Download Book Content Marketing For Lawyers How Attorneys Can Use Social Media Strategies To Attract More Clients And Become Legal Thought Leaders in PDF format. You can Read Online Content Marketing For Lawyers How Attorneys Can Use Social Media Strategies To Attract More Clients And Become Legal Thought Leaders here in PDF, EPUB, Mobi or Docx formats.

The Social Media Marketing Blueprint For Lawyers

Author : Anthony Marrone
ISBN : 1483579603
Genre : Law
File Size : 46. 84 MB
Format : PDF, Mobi
Download : 557
Read : 759

Download Now


Have you thought about marketing your professional services on social media, but didn't know how to begin? Did you think: I already have a personal profile on Facebook and my account on LinkedIn, should I use those? Do I really need to know about Twitter and Instagram, or are those just for kids? Dipping your toes into the social media waters can be an overwhelming step for many professionals, especially when you consider the ethical issues involved with advertising and the need for constant vigilance for reputation management in the digital age. Practicing attorney and social media enthusiast, Anthony Marrone, sought to solve those problems for his own law practice, and in doing so wrote a book, which draws together his research and provides concrete examples of how to use social media in your law practice. In exploring the social media field he quickly realized there is not a lot of guidance to attorneys for using these platforms as marketing tools. The books covers a wide-range of topics and there are actionable steps that the novice and the expert social media user can utilize to generate an increased following on any social media platform. Likewise, the book can be used as a manual for solo practitioners who may have a general law practice or a niche, or by big firm legal marketers looking to gain an edge on their competitors by helping their firm generate top-notch social media content. Some of the things you ll learn include: Creating unique and engaging content for all social media platforms; Establishing a social media plan to consistently and regularly market your practice; Complying with all ethical rules and regulations while getting ahead of your competition using the latest industry trends. Whether you are a social media novice, or consider yourself an expert looking to pick up the newest techniques and trends, learn how to market yourself and your law firm using ethically appropriate social media marketing strategies proven successful by some of the biggest companies in the world."

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
ISBN : 0071769501
Genre : Business & Economics
File Size : 35. 51 MB
Format : PDF, ePub
Download : 137
Read : 510

Download Now


THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Think Like Zuck The Five Business Secrets Of Facebook S Improbably Brilliant Ceo Mark Zuckerberg

Author : Ekaterina Walter
ISBN : 9780071809504
Genre : Business & Economics
File Size : 46. 50 MB
Format : PDF, Docs
Download : 292
Read : 1003

Download Now


Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage

Start With Why

Author : Simon Sinek
ISBN : 1101149035
Genre : Business & Economics
File Size : 41. 70 MB
Format : PDF, Docs
Download : 413
Read : 1117

Download Now


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Top Download:

Best Books