content marketing for lawyers how attorneys can use social media strategies to attract more clients and become legal thought leaders

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Great Legal Marketing

Author : Benjamin W. Glass
ISBN : 9780983712510
Genre : Business & Economics
File Size : 36. 15 MB
Format : PDF, Docs
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Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. "Great Legal Marketing" walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.

Online Law Practice Strategies

Author : Mark Homer
ISBN : 0982640331
Genre :
File Size : 24. 69 MB
Format : PDF, Kindle
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The authors show how to create a Web presence that professionally presents a law firm. This guide has been updated with the latest and greatest information with online marketing strategies for 2013.

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
ISBN : 0071769501
Genre : Business & Economics
File Size : 30. 6 MB
Format : PDF, Mobi
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

The Practice

Author : Brian Tannebaum
ISBN : 1627220011
Genre : Law
File Size : 69. 88 MB
Format : PDF, ePub, Docs
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The Practice delivers brutal truths about lawyers and lawyering in Brian Tannebaum s snarky, but honest, style. Whether you agree with him or not, you can t deny his opinions are provocative and provide plenty of food for thought, and maybe a laugh or two along the way. This compelling book is an assortment of posts from two of the most acclaimed law blogs for which author Brian Tannebaum has written."

Model Jury Instructions

Author : American Bar Association
ISBN : 1590314867
Genre : Law
File Size : 50. 60 MB
Format : PDF, Kindle
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"This addition to the Model Jury Instructions series, published by the ABA Section of Litigation, provides clear and balanced instructions for presentation to juries in business torts litigation. These models accurately and impartially present the elements and critical definitions of business torts law in language that is understandable and familiar to the average juror. The book includes a CD-ROM of the jury instructions that allows for easy adaptation to particular cases or points." "Besides making it easy to present first-rate instructions, the models and supporting citations give you an excellent starting place from which to investigate the nuances of a particular jurisdiction. This book gives you the framework for preparing and trying your case, from analyzing the fact situation and planning strategy to preparing your final argument."--BOOK JACKET.

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