content marketing for lawyers how attorneys can use social media strategies to attract more clients and become legal thought leaders

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Great Legal Marketing

Author : Benjamin W. Glass
ISBN : 9780983712510
Genre : Business & Economics
File Size : 57. 86 MB
Format : PDF, Kindle
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Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by ‘shouting louder.’ Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. "Great Legal Marketing" walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.

Fundamentals Of Law Office Management

Author : Pamela Everett-Nollkamper
ISBN : 9781285687179
Genre : Law
File Size : 77. 36 MB
Format : PDF
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FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Edition delivers the skills and knowledge you need to keep a law office running smoothly. In addition to an overview of the legal industry and the many roles paralegals play, the book takes an in-depth look at how legal environments differ from other businesses, including the ethical issues you may face. Discussions on law-specific office functions, such as managing the client funds account, timekeeping, docketing, and maintaining a law library help you understand the scope of a legal practice, while chapters on technology, client relations, and billing reveal the business side. Practical and skills-focused, FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Editiont provides ample, in-text learning features, such as key words, ethics alerts, side bars, tech tips, and the latest Web references, along with supplemental, online tools for hands-on practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Online Law Practice Strategies

Author : Mark Homer
ISBN : 0982640382
Genre :
File Size : 55. 80 MB
Format : PDF, Kindle
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New for 2015 - our 4th Edition ..".for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq. Your one-stop guide to building the professional online presence you need for your law firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future." Steven Watts, Esq. You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well. "This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm. This 2015 edition shows you: How to create an online presence that attracts and converts prospective clients Why online reviews matter and how you can get them Where you should focus your efforts on social media Which digital tools will help with day-to-day practice management If you are reading an online marketing book written before 2015, it is now obsolete."

The Social Media Marketing Blueprint For Lawyers

Author : Anthony Marrone
ISBN : 1483579603
Genre : Law
File Size : 21. 25 MB
Format : PDF, Mobi
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Have you thought about marketing your professional services on social media, but didn't know how to begin? Did you think: I already have a personal profile on Facebook and my account on LinkedIn, should I use those? Do I really need to know about Twitter and Instagram, or are those just for kids? Dipping your toes into the social media waters can be an overwhelming step for many professionals, especially when you consider the ethical issues involved with advertising and the need for constant vigilance for reputation management in the digital age. Practicing attorney and social media enthusiast, Anthony Marrone, sought to solve those problems for his own law practice, and in doing so wrote a book, which draws together his research and provides concrete examples of how to use social media in your law practice. In exploring the social media field he quickly realized there is not a lot of guidance to attorneys for using these platforms as marketing tools. The books covers a wide-range of topics and there are actionable steps that the novice and the expert social media user can utilize to generate an increased following on any social media platform. Likewise, the book can be used as a manual for solo practitioners who may have a general law practice or a niche, or by big firm legal marketers looking to gain an edge on their competitors by helping their firm generate top-notch social media content. Some of the things you ll learn include: Creating unique and engaging content for all social media platforms; Establishing a social media plan to consistently and regularly market your practice; Complying with all ethical rules and regulations while getting ahead of your competition using the latest industry trends. Whether you are a social media novice, or consider yourself an expert looking to pick up the newest techniques and trends, learn how to market yourself and your law firm using ethically appropriate social media marketing strategies proven successful by some of the biggest companies in the world."

How To Market Your Law Firm Online Internet Marketing Guide

Author : Montina Portis
ISBN : 0692433120
Genre :
File Size : 80. 8 MB
Format : PDF, ePub, Docs
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If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!

The E Myth Attorney

Author : Michael E. Gerber
ISBN : 0470627379
Genre : Business & Economics
File Size : 48. 50 MB
Format : PDF, ePub
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The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.

The Ultimate Law Firm Associate S Marketing Checklist

Author : Ross Fishman
ISBN : 0997967625
Genre :
File Size : 53. 24 MB
Format : PDF, Kindle
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Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)

Professional Services Marketing Wisdom

Author : Ric Willmot
ISBN : 9780730310020
Genre : Business & Economics
File Size : 26. 99 MB
Format : PDF, ePub, Mobi
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Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

Social Media Law For Business A Practical Guide For Using Facebook Twitter Google And Blogs Without Stepping On Legal Land Mines

Author : Glen Gilmore
ISBN : 9780071799614
Genre : Law
File Size : 50. 37 MB
Format : PDF, ePub
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How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

The Lawyer S Ultimate Guide To Online Leads

Author : Ken Matejka
ISBN : 0986161306
Genre :
File Size : 65. 31 MB
Format : PDF, Mobi
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40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.

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