controversies in contemporary advertising

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Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781483315430
Genre : Language Arts & Disciplines
File Size : 22. 59 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781452236254
Genre : Business & Economics
File Size : 44. 28 MB
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Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

Controversies In Contemporary Advertising

Author : Kim Sheehan
ISBN : 9781452261072
Genre : Business & Economics
File Size : 75. 81 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Advertising And Society

Author : Carol J. Pardun
ISBN : 9781118587621
Genre : Business & Economics
File Size : 80. 88 MB
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Contemporary Criminal Law

Author : Matthew Lippman
ISBN : 9781544308111
Genre : Social Science
File Size : 24. 7 MB
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A book that students find interesting and instructors consider educationally valuable, this Fifth Edition of Contemporary Criminal Law combines traditional concepts with thought-provoking cases and engaging learning tools. Taking a casebook approach, the text covers both foundational and emerging legal topics such as terrorism, gangs, cybercrime, and hate crimes, illustrated by real-life examples that students connect with. Clear explanations of criminal law and defenses are complemented by provocative, well-edited cases followed by discussion questions to stimulate critical thinking and in-class discussion. The book provides a contemporary perspective on criminal law that encourages students to actively read and analyze the text. The Fifth Edition is enhanced throughout by new cases that offer the most up-to-date coverage of evolving legal opinions and developments in criminal law. New to This Edition New cases illuminate important concepts, including decisions on criminal acts, criminal intent, parties, corporate crime, kidnapping, identity theft, computer crime, prostitution, terrorism, and more. One or more new You Decide sections in most chapters clarify concepts to illustrate the complexity of legal analysis and enhance the interactive character of the text. Additional hypothetical problems are available on the companion site. New Crime in the News features look at recent events such as the criminal trial of Dylann Roof, the dark web, and the leaking of confidential government documents to help students apply important concepts to real-world scenarios. New and expanded discussions of critical topics cover the Second Amendment and gun control, the Trump administration's stance on marijuana, sentencing guidelines, and criminal defenses.

Major Controversies Of Contemporary History

Author : Jacques De Launay
ISBN : 9781483164519
Genre : History
File Size : 51. 37 MB
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Major Controversies of Contemporary History provides a detailed analysis of all published sources concerning the major controversies of contemporary history. This book presents the various works dealing with contemporary history covering the period 1914 to 1945. Organized into three parts encompassing 13 chapters, this book begins with an overview of the complicity of the Serbian government in the Sarajevo outrage on June 28, 1914. This text then discusses the Austro–Hungarian declaration of war on Serbia, taking into account the risk of Russian intervention. Other chapters consider the significant role that the Russian chief of general staff plays in the decision to announce general mobilizations. This book discusses as well the nature of the plans for a preventive war during the period 1933–1934. The final chapter deals with the Potsdam Conference in 1945, wherein the agenda includes the drafting of the peace treaty, the occupation of Germany, and the political organization of liberated Europe. This book is a valuable resource for historians and students.

Strategic Advertising Management

Author : Larry Percy
ISBN : 9780198703655
Genre : Advertising
File Size : 53. 31 MB
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: * Flashcard glossary* Additional questions* Further reading updates* Web links * Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: * Suggested IPA case histories* Suggested classroom exercises* PowerPoint slides

Advertising Society And Consumer Culture

Author : Roxanne Hovland
ISBN : 9781317477525
Genre : Business & Economics
File Size : 67. 54 MB
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Contemporary Approaches To Public Policy

Author : B. Guy Peters
ISBN : 9781137504944
Genre : Political Science
File Size : 25. 31 MB
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This book considers a range of contemporary approaches to public policy studies. These approaches are based on a number of theoretical perspectives on decision-making, as well as alternative perspectives on policy instruments and implementation. The range of approaches covered in the volume includes punctuated equilibrium models, the advocacy-coalition framework, multiple streams approaches, institutional analyses, constructivist approaches, behavioural models, and the use of instruments as an approach to public policy. The volume concludes with a discussion of fundamental issues of democracy in public policy.

Advertising Creative

Author : Tom Altstiel
ISBN : 9781506315409
Genre : Language Arts & Disciplines
File Size : 41. 70 MB
Format : PDF
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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

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