controversies in contemporary advertising

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Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781483315430
Genre : Language Arts & Disciplines
File Size : 74. 33 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author : Kim Sheehan
ISBN : 9781452261072
Genre : Business & Economics
File Size : 30. 18 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author : CTI Reviews
ISBN : 9781467293884
Genre : Education
File Size : 59. 19 MB
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Facts101 is your complete guide to Controversies in Contemporary Advertising. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Roadblocks To Equality

Author : Jeffery Klaehn
ISBN : 1551643162
Genre : Social Science
File Size : 47. 82 MB
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Covering a wide range of topics and dealing with real-life issues, these international contributors, who are both male and female and who cross a variety of boundaries--social, cultural, and political--examine various dimensions of women's lived experiences in order to address the challenges that arise from women's contemporary struggles in relation to globalization, human rights, and a political economy. The book is divided into four main sections, and each section includes an introductory essay, and then each chapter recaps some of the history of the given issue before it goes on to examine its current status. Essay topics include: women in the workplace and their push toward wage equity; support for working mothers and the importance of universal, affordable childcare; women in academia and women in politics; aging as a gendered experience, why aging and women's activism matter, and the importance of storytelling; the experiences of girls where the presence of feminism in their lives is, and has been, taken for granted; how women have been perceived by advertisers and how they have been represented in the media; the international sex trade, pornography, and the question of men's responsibility; and women and human rights, in both a local and a global context. Contributors include: Patrizia Albanese, Anurita Bains, Susan Bryant, Walter DeKeseredy, Natalie Dias, Melissa Ditmore, Peter Eglin, Danielle Fagen, Kathleen Gotts, Sylvia Hale, Mandy Hall, Robert Jensen, Jeffery Klaehn, Michèle Martin, Claudia Mitchell, Michael Parenti, Richard Poulin, Jocey Quinn, Jacqui Reid-Walsh, Carole Roy, Martin D. Schwartz, and Nancy Snow.

Schwarze Athene

Author : Martin Bernal
ISBN : 3471771700
Genre : Civilization, Western
File Size : 85. 68 MB
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Wer Die Nachtigall St Rt

Author : Harper Lee
ISBN : 3499217546
Genre :
File Size : 35. 51 MB
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Strategisches Markt Management

Author : David A. Aaker
ISBN : 9783322845788
Genre : Business & Economics
File Size : 49. 53 MB
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The A Z Encyclopedia Of Food Controversies And The Law

Author : Elizabeth Marie Williams
ISBN : 9780313364488
Genre : Health & Fitness
File Size : 68. 87 MB
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This two-volume set is a broad compendium of the law, policies, and legal influences that affect the food on our plates today. * Alphabetically arranged entries describe topics related to the intersection of law and food * An appendix offers examples of legislation, court cases, regulations, and international treaties related to food * A timeline shows the development of the law of food in the United States * A bibliography lists additional materials for reference

Contemporary Advertising

Author : William Arens
ISBN : 9780077508142
Genre : Business & Economics
File Size : 31. 75 MB
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Controversies In Media Ethics

Author : A. David Gordon
ISBN : 9780415963329
Genre : Social Science
File Size : 66. 83 MB
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Offers alternate perspectives on a variety of issues. This title includes chapters that present two opposing viewpoints, followed by commentary. It covers issues that are of greatest concern in media, including: privacy, violence, pornography, and advertising content.

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