copywriting for the electronic media a practical guide

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Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0495411175
Genre : Business & Economics
File Size : 68. 83 MB
Format : PDF, Kindle
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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Introduction To Video Production

Author : Ronald Compesi
ISBN : 9781317347156
Genre : Art
File Size : 74. 23 MB
Format : PDF, Mobi
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Written in a clear, non-technical manner, Introduction to Video Production focuses on the fundamental principles of video production and the technologies used in production. This book discusses video aesthetics, technologies, and production practice in a clear and concise manner. It also emphasizes the importance of teamwork and planning in the production process. Chapters are clearly organized and heavily illustrated, with key terms identified in boldface. With Introduction to Video Production, readers will learn not only how the technology works, but how to work with the technology and with each other.

The Purposeful Argument A Practical Guide

Author : Harry Phillips
ISBN : 9781285438054
Genre : Language Arts & Disciplines
File Size : 90. 30 MB
Format : PDF
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Emphasizing the practical and the local, THE PURPOSEFUL ARGUMENT: A PRACTICAL GUIDE, 2E effectively brings argument into real life with community-based writing activities, illustrating that the tools and skills of argument are critical to success now-and well beyond. With a focus on accessibility, the text encourages students to argue in response to issues in a variety of environments-school, workplace, family, neighborhood, social-cultural, consumer, and concerned citizen-and learn how argument can become an essential negotiating skill in everyday life. It offers thorough treatments of Toulmin-based and Rogerian approaches to argument as well as teaches the value of fully understanding the opposition, the importance of aiming for the middle ground, and how to use a microhistory to forge an unconventional position. The only introduction to argument written with the today’s diverse student body in mind, THE PURPOSEFUL ARGUMENT uses vivid explanations, detailed examples, and practical exercises to guide students step by step through the process of building an effective argument. In addition, a rich anthology of arguments covers a wide range of today’s leading issues. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author : Rich Underwood
ISBN : 9780240808482
Genre : Language Arts & Disciplines
File Size : 42. 30 MB
Format : PDF, ePub, Mobi
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Roll! Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together giving the reader a look through the viewfinders of the very best television photojournalists. As 19 experts weigh in with their candid, personal stories and photographic tips, it's as if you're over their shoulders, following their intuitions and hearing their thoughts as they shoot. The trade term for what they do is called ENG (Electronic News Gathering) and whether they're called Cameramen, Backpack Journalists, Television Photographers or any other moniker de jour, they're all paid to bring the world's events into living rooms around the world. These are the men and women who capture the bleeding edge of history – as it happens. Written in a smooth, unique interview style, this book is a necessary read for photojournalists, videographers and tv photojournalists. *Interviews with successful, professional TV photojournalists will inspire you *Lively tone conveys rich, practical know-how and peer advice from-the-trenches *Explains video shooting techniques within the context of the broadcast news profession *Loaded with hundreds of interesting photographs

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Reference
File Size : 73. 24 MB
Format : PDF, ePub, Docs
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Media Writing

Author : Craig Batty
ISBN : 9781137065292
Genre : Language Arts & Disciplines
File Size : 42. 47 MB
Format : PDF
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Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology. Craig Batty is Senior Lecturer in Screenwriting at Bournemouth University, UK. He is a screenwriter, script consultant and academic, and is also co-author of Writing for the Screen (Palgrave, 2008). Sandra Cain is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is the author of several books, fiction and non-fiction, including Key Concepts in Public Relations (Palgrave, 2009).

Ogilvy On Advertising

Author : David Ogilvy
ISBN : 9780804170055
Genre : Social Science
File Size : 35. 32 MB
Format : PDF, ePub
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Strategic Copywriting

Author : Edd Applegate
ISBN : 9781442244092
Genre : Business & Economics
File Size : 66. 95 MB
Format : PDF, Docs
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Electronic Health Records

Author : Margret Amatayakul
ISBN : 1584260033
Genre : Medical
File Size : 80. 48 MB
Format : PDF, ePub, Docs
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Revised and updated to include the latest trends and applications in electronic health records, this fifth edition of Electronic Health Records: A Practical Guide for Professionals and Organizations offers step-by-step guidelines for developing and implementing EHR strategies for healthcare organizations. New to This Edition: 2013 Update Addresses the expanded interaction among HIM professionals and system users, IT professionals, vendors, patients and their family, and others. Additions and updates include: Meaningful use (MU) definitions, objectives, standards, and measures Digital appendix on meaningful use stages ONC EHR certification programs Vision for health reform and enhanced HIPAA administrative simplification requirements under ACA Workflow, thoughtflow, and process management Strategies for managing e-discovery and the legal health record in an EHR environment Tools for cost-benefit analysis and benefits realization for EHR Update on hospital resources for core EHR components, medical device integration, and beyond Update on physician practice resources Final Rule update on ARRA/HITECH privacy and security guidelines Update on risk analysis and medical identity theft Practical uses of SNOMED-encoded data Expanded coverage on HIE, PHRs, and consumer empowerment New chapter on specialty-specific EHRs New and expanded downloadable resources Instructor access to online EHR simulation modules

Career Opportunities In Radio

Author : Shelly Field
ISBN : 9781438110844
Genre : Radio
File Size : 45. 29 MB
Format : PDF, ePub, Docs
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Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

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