copywriting for the electronic media a practical guide

Download Book Copywriting For The Electronic Media A Practical Guide in PDF format. You can Read Online Copywriting For The Electronic Media A Practical Guide here in PDF, EPUB, Mobi or Docx formats.

Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0495411175
Genre : Business & Economics
File Size : 76. 2 MB
Format : PDF, ePub, Mobi
Download : 211
Read : 1126

Download Now


COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0495803707
Genre : Advertising copy
File Size : 29. 66 MB
Format : PDF, ePub, Mobi
Download : 912
Read : 941

Download Now


COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, International Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0534526608
Genre : Language Arts & Disciplines
File Size : 83. 88 MB
Format : PDF, ePub
Download : 649
Read : 373

Download Now


This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Video Field Production And Editing

Author : Ronald Compesi
ISBN : 9781317351115
Genre : Art
File Size : 61. 43 MB
Format : PDF, ePub, Mobi
Download : 463
Read : 957

Download Now


Video Field Production and Editing concentrates on video techniques and technology appropriate for "small scale" single-camera electronic field production (EFP) and electronic news gathering (ENG). This book offers the latest material on new digital field recording and editing technologies and is written in a concise, non-technical, user-friendly format. Reorganized and updated throughout, with new sections dedicated to HDV (High Definition Video) videotape recording formats, and tapeless digital recording media including high capacity optical discs, solid-state memory cards, and computer hard drives, the book walks the reader through the video production process from initial planning through final editing.

Roll

Author : Rich Underwood
ISBN : 9780240808482
Genre : Language Arts & Disciplines
File Size : 84. 19 MB
Format : PDF, Kindle
Download : 144
Read : 417

Download Now


Roll! Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together giving the reader a look through the viewfinders of the very best television photojournalists. As 19 experts weigh in with their candid, personal stories and photographic tips, it's as if you're over their shoulders, following their intuitions and hearing their thoughts as they shoot. The trade term for what they do is called ENG (Electronic News Gathering) and whether they're called Cameramen, Backpack Journalists, Television Photographers or any other moniker de jour, they're all paid to bring the world's events into living rooms around the world. These are the men and women who capture the bleeding edge of history – as it happens. Written in a smooth, unique interview style, this book is a necessary read for photojournalists, videographers and tv photojournalists. *Interviews with successful, professional TV photojournalists will inspire you *Lively tone conveys rich, practical know-how and peer advice from-the-trenches *Explains video shooting techniques within the context of the broadcast news profession *Loaded with hundreds of interesting photographs

Introduction To Video Production

Author : Ronald Compesi
ISBN : 9781317347156
Genre : Art
File Size : 53. 67 MB
Format : PDF, ePub, Mobi
Download : 296
Read : 532

Download Now


Written in a clear, non-technical manner, Introduction to Video Production focuses on the fundamental principles of video production and the technologies used in production. This book discusses video aesthetics, technologies, and production practice in a clear and concise manner. It also emphasizes the importance of teamwork and planning in the production process. Chapters are clearly organized and heavily illustrated, with key terms identified in boldface. With Introduction to Video Production, readers will learn not only how the technology works, but how to work with the technology and with each other.

Air Words Writing For Broadcast News

Author : John Hewitt
ISBN : 0767427149
Genre : Social Science
File Size : 82. 41 MB
Format : PDF, Docs
Download : 754
Read : 1231

Download Now


Airwords is a hands-on workbook with numerous exercises and writing examples that focuses on developing writing skills for broadcast news.

Social By Social

Author : Andy Gibson
ISBN : 9781906496418
Genre : Communication in social action
File Size : 72. 2 MB
Format : PDF
Download : 962
Read : 422

Download Now


Explains how the new technology tools for social interaction are changing society, and how individuals and organizations with a social conscience can use them to do more good. Helps the user frame and answer the questions about a project, shows routes others have tried, and suggests additional alternatives.

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Reference
File Size : 81. 55 MB
Format : PDF
Download : 290
Read : 1246

Download Now


The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Radio Production Worktext

Author : David E. Reese
ISBN : 9780240806907
Genre : Technology & Engineering
File Size : 50. 48 MB
Format : PDF, Kindle
Download : 449
Read : 826

Download Now


Radio Production Worktext, 5ED is designed to provide an introduction ot the modern radio production studio, the equipment found in that studio, and basic techniques to accomplish radio production work. The text also emphasizes digital equipment but also includes information on the older analog equipment still used in radio. The worktext format combines information, Q&As, and projects, providing a complete resource for teaching and learning, either in a formal classroom setting or as a self-study guide for the individual. The companion CD-ROM provides project material and demonstrations of key concepts. Radio Production Worktext's clear and simple approach makes it a useful reference for the entry-level broadcaster. The new edition focuses on digital technologies but also covers the revelant analog technologies and their role, while continuing to reflect all tools and methods commonly in use. Some chapters have been reordered to strengthen the text, in recognition of the importance of digital technologies to the whole of the production process - and wil bein the front of the book.

Top Download:

Best Books