cultural barriers to the success of foreign media content

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Cultural Barriers To The Success Of Foreign Media Content

Author : Ulrike Rohn
ISBN : 3631594305
Genre : Language Arts & Disciplines
File Size : 41. 99 MB
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What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

The Lacuna And Universal Model

Author : Ulrike Rohn
ISBN : OCLC:318222638
Genre :
File Size : 59. 96 MB
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How To Make A Western Brand Successful In China Should It Rely On Its Western Image Or Adapt To Its Products Market

Author : Isabelle Idrac
ISBN : 9783656477037
Genre : Business & Economics
File Size : 81. 47 MB
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Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University, language: English, abstract: The Chinese market has become very attractive for Western companies. It is a huge consumption market with more than 1, 3 billion inhabitants and it is at the same time a goods’ provider with a very low labor cost. Western companies can nowadays be very successful in China because the population knew lately huge changes. Chinese people purchasing power is rising and they can afford goods that they could not reach before because it was too expensive or not available. The development of a rich elite and a large middle class has been accompanied by a rising strong taste for Western image, particularly in the luxury field. But the Chinese market is still quite different than Western ones. The Chinese culture is totally divergent than in the West and the economy doesn’t work the same way and that impact on the Chinese consumers’ profile. Besides, there are huge inequalities in China since the whole country doesn’t evolve in a homogeneous way. To be successful on this market for a Western brand, it is necessary to develop a marketing strategy adapted to the Chinese consumers’ expectations according to the products’ activity segments. In the present thesis, we study which marketing strategy a Western brand should follow to be successful on the Chinese market according to its activity segment. Indeed, we assume that a mass market brand should rather follow a Chinese consumer’s adapted strategy and that a luxury brand should keep the same Western strategy in China.

International Journal Of Media And Cultural Politics

Author :
ISBN : UCSC:32106019312476
Genre : Communication
File Size : 41. 10 MB
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Bridging Cultural Barriers For Corporate Success

Author : Sondra B. Thiederman
ISBN : UOM:49015001144352
Genre : Business & Economics
File Size : 51. 10 MB
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Strategic Responses To Media Market Changes

Author : Robert G. Picard
ISBN : 9189164466
Genre : Mass media
File Size : 25. 9 MB
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Understanding Media In The Digital Age

Author : Everette E. Dennis
ISBN : NWU:35556041003476
Genre : Computers
File Size : 33. 34 MB
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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

International Journal Of Communication

Author :
ISBN : STANFORD:36105114998110
Genre : Communication
File Size : 32. 7 MB
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The Cultural Industries

Author : David Hesmondhalgh
ISBN : 1412908086
Genre : Language Arts & Disciplines
File Size : 42. 74 MB
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The Cultural Industries, Second Edition combines a political economy approach with the best aspects of cultural studies, sociology, communication studies, and social theory to provide an overview of the key debates surrounding cultural production. This new edition of Hesmondhalgh's clearly written, thoroughly argued overview of political-economic, organizational, technological, and cultural change represents yet another important intervention in research on cultural production.

Doing Business With Japan

Author : Kazuo Nishiyama
ISBN : 0824821270
Genre : Business & Economics
File Size : 31. 29 MB
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Despite Japan's Westernization, the country has remained "uniquely" Japanese. This text offers insight into Japan and its people to facilitate Western business dealings in the country. It ranges from interpersonal communication to decision-making styles, negotiating tactics and business contacts.

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