cultural barriers to the success of foreign media content

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Cultural Barriers To The Success Of Foreign Media Content

Author : Ulrike Rohn
ISBN : 3631594305
Genre : Language Arts & Disciplines
File Size : 60. 61 MB
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What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

The Lacuna And Universal Model

Author : Ulrike Rohn
ISBN : OCLC:318222638
Genre :
File Size : 41. 1 MB
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Handbook Of Media Branding

Author : Gabriele Siegert
ISBN : 9783319182360
Genre : Business & Economics
File Size : 81. 57 MB
Format : PDF, Kindle
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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Life Advice From Below

Author : Eric C. Hendriks
ISBN : 9789004319585
Genre : Social Science
File Size : 38. 25 MB
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In Life Advice from Below, Eric C. Hendriks maps the globalization of American-style self-help culture and the controversies surrounding it. He compares the public status of self-help gurus in the US, Germany and China, analyzing their relationship to institutional authorities.

Cultures Of Environmental Communication

Author : Sara Nofri
ISBN : 9783658009526
Genre : Social Science
File Size : 50. 71 MB
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Sara Nofri combines several research methods (multilingual bibliographic research, quantitative content analysis, semiotic text analysis, interviews to journalists) and a cross-cultural, interdisciplinary perspective for investigating environmental communication in the daily quality press of Germany, Italy, Sweden and UK. She provides an in-depth portrait of the features, the focus, the themes and stakeholders involved, individuates different "cultures of environment" and "cultures of communication", and provides insights and practical tools to analyze and then evaluate environmental communication. The methodological approach of this study can be readily transposed to studies investigating other contexts, cultures and media.

How To Make A Western Brand Successful In China Should It Rely On Its Western Image Or Adapt To Its Products Market

Author : Isabelle Idrac
ISBN : 9783656477037
Genre : Business & Economics
File Size : 79. 3 MB
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Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University, language: English, abstract: The Chinese market has become very attractive for Western companies. It is a huge consumption market with more than 1, 3 billion inhabitants and it is at the same time a goods’ provider with a very low labor cost. Western companies can nowadays be very successful in China because the population knew lately huge changes. Chinese people purchasing power is rising and they can afford goods that they could not reach before because it was too expensive or not available. The development of a rich elite and a large middle class has been accompanied by a rising strong taste for Western image, particularly in the luxury field. But the Chinese market is still quite different than Western ones. The Chinese culture is totally divergent than in the West and the economy doesn’t work the same way and that impact on the Chinese consumers’ profile. Besides, there are huge inequalities in China since the whole country doesn’t evolve in a homogeneous way. To be successful on this market for a Western brand, it is necessary to develop a marketing strategy adapted to the Chinese consumers’ expectations according to the products’ activity segments. In the present thesis, we study which marketing strategy a Western brand should follow to be successful on the Chinese market according to its activity segment. Indeed, we assume that a mass market brand should rather follow a Chinese consumer’s adapted strategy and that a luxury brand should keep the same Western strategy in China.

Asia Journal Of Global Studies

Author : Derrick M. Nault
ISBN : 9781612330877
Genre : Social Science
File Size : 70. 93 MB
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Published twice yearly, the Asia Journal of Global Studies (AJGS) is the official journal of the Asia Association for Global Studies (AAGS). The journal features research articles on Asia and other world regions from an Asian perspective. Multidisciplinary in scope, AJGS accepts contributions from authors with backgrounds in the humanities and social sciences. The journal encourages historians, political scientists, sociologists, anthropologists, linguists, philosophers and others to submit their work for consideration. It particularly welcomes research that dissolves academic boundaries, looks beyond traditional notions of the nation state, and aims for a holistic view of the past, present and future.

International Journal Of Media And Cultural Politics

Author :
ISBN : UCSC:32106019312476
Genre : Communication
File Size : 51. 44 MB
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The Culture Map Intl Ed

Author : Erin Meyer
ISBN : 9781610396714
Genre : Business & Economics
File Size : 49. 79 MB
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Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members. In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

Parliamentary Debates Australia

Author : Australia. Parliament. House of Representatives
ISBN : STANFORD:36105126591861
Genre : Australia
File Size : 21. 14 MB
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