cultural barriers to the success of foreign media content

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Cultural Barriers To The Success Of Foreign Media Content

Author : Ulrike Rohn
ISBN : 3631594305
Genre : Language Arts & Disciplines
File Size : 74. 83 MB
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What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

The Lacuna And Universal Model

Author : Ulrike Rohn
ISBN : OCLC:318222638
Genre :
File Size : 50. 5 MB
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Grenzen Und Grenz Berschreitungen

Author : Yuanchen Zhang
ISBN : 9783643133472
Genre :
File Size : 57. 61 MB
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Life Advice From Below

Author : Eric C. Hendriks
ISBN : 9789004319585
Genre : Social Science
File Size : 73. 14 MB
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In Life Advice from Below, Eric C. Hendriks maps the globalization of American-style self-help culture and the controversies surrounding it. He compares the public status of self-help gurus in the US, Germany and China, analyzing their relationship to institutional authorities.

International Communication

Author : Daya Kishan Thussu
ISBN : 9781780932675
Genre : Social Science
File Size : 63. 84 MB
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The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

How To Make A Western Brand Successful In China Should It Rely On Its Western Image Or Adapt To Its Products Market

Author : Isabelle Idrac
ISBN : 9783656477037
Genre : Business & Economics
File Size : 39. 3 MB
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Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University, language: English, abstract: The Chinese market has become very attractive for Western companies. It is a huge consumption market with more than 1, 3 billion inhabitants and it is at the same time a goods’ provider with a very low labor cost. Western companies can nowadays be very successful in China because the population knew lately huge changes. Chinese people purchasing power is rising and they can afford goods that they could not reach before because it was too expensive or not available. The development of a rich elite and a large middle class has been accompanied by a rising strong taste for Western image, particularly in the luxury field. But the Chinese market is still quite different than Western ones. The Chinese culture is totally divergent than in the West and the economy doesn’t work the same way and that impact on the Chinese consumers’ profile. Besides, there are huge inequalities in China since the whole country doesn’t evolve in a homogeneous way. To be successful on this market for a Western brand, it is necessary to develop a marketing strategy adapted to the Chinese consumers’ expectations according to the products’ activity segments. In the present thesis, we study which marketing strategy a Western brand should follow to be successful on the Chinese market according to its activity segment. Indeed, we assume that a mass market brand should rather follow a Chinese consumer’s adapted strategy and that a luxury brand should keep the same Western strategy in China.

Handbook Of Media Branding

Author : Gabriele Siegert
ISBN : 9783319182360
Genre : Business & Economics
File Size : 62. 22 MB
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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

International Journal Of Media And Cultural Politics

Author :
ISBN : UCSC:32106019312476
Genre : Communication
File Size : 84. 94 MB
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International Journal Of Communication

Author :
ISBN : STANFORD:36105114998110
Genre : Communication
File Size : 44. 42 MB
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Intermedia

Author :
ISBN : STANFORD:36105028425994
Genre : Broadcasting
File Size : 37. 44 MB
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