daisy petals and mushroom clouds lbj barry goldwater and the ad that changed american politics

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Daisy Petals And Mushroom Clouds

Author : Robert Mann
ISBN : 9780807142936
Genre : Political Science
File Size : 62. 86 MB
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The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Orchestrating Public Opinion

Author : Paul Christiansen
ISBN : 9789048531677
Genre : Art
File Size : 85. 96 MB
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Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Campaigning For President In America 1788 2016

Author : Scott John Hammond
ISBN : 9781440850790
Genre : Political Science
File Size : 68. 60 MB
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What does it take to get elected president of the United States—"leader of the free world"? This book gives readers insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. • Introduces readers to the how and why of every American presidential election in history through plain-English analyses written by national scholars of American politics • Presents a chronological account of presidential campaigns that showcases the key personalities, issues, and campaign themes as they emerged in American political history • Examines recent presidential elections of the 21st century in detail • Decodes confusing campaign jargon and political insider terminology, especially for the ever-changing campaigns of the 21st century

Stalins Letzte Opfer

Author : Stefan Karner
ISBN : 320578281X
Genre : Austria
File Size : 39. 18 MB
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Gewalt

Author : Steven Pinker
ISBN : 9783104016160
Genre : History
File Size : 69. 70 MB
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Die Geschichte der Menschheit – eine ewige Abfolge von Krieg, Genozid, Mord, Folter und Vergewaltigung. Und es wird immer schlimmer. Aber ist das richtig? In einem wahren Opus Magnum, einer groß angelegten Gesamtgeschichte unserer Zivilisation, untersucht der weltbekannte Evolutionspsychologe Steven Pinker die Entwicklung der Gewalt von der Urzeit bis heute und in allen ihren individuellen und kollektiven Formen, vom Verprügeln der Ehefrau bis zum geplanten Völkermord. Unter Rückgriff auf eine Fülle von wissenschaftlichen Belegen aus den unterschiedlichsten Disziplinen beweist er zunächst, dass die Gewalt im Laufe der Geschichte stetig abgenommen hat und wir heute in der friedlichsten Epoche der Menschheit leben. Diese verblüffende Tatsache verlangt nach einer Erklärung: Pinker schält in seiner Analyse sechs Entwicklungen heraus, die diesen Trend begünstigt haben, untersucht die Psychologie der Gewalt auf fünf innere Dämonen, die Gewaltausübung begünstigen, benennt vier Eigenschaften des Menschen, die den inneren Dämonen entgegenarbeiten und isoliert schließlich fünf historische Kräfte, die uns heute in der friedlichsten Zeit seit jeher leben lassen. Pinkers Darstellung revolutioniert den Blick auf die Welt und uns Menschen. Und sie macht Hoffnung und Mut. »Pinkers Studie ist eine leidenschaftliche Antithese zum verbreiteten Kulturpessimismus und dem Gefühl des moralischen Untergangs der Moderne.« Der Spiegel »Steven Pinker ist ein Top-Autor und verdient all die Superlative, mit denen man ihn überhäuft« New York Times» Die Argumente von Steven Pinker haben Gewicht [...]. Die Chance, heute Opfer von Gewalt zu werden, ist viel geringer als zu jeder anderen Zeit. Das ist eine spannende Nachricht, die konträr zur öffentlichen Wahrnehmung ist." Deutschlandfunk »Steven Pinker ist ein intellektueller Rockstar« The Guardian »Der Evolutionspsychologe Steven Pinker gilt als wichtigster Intellektueller« Süddeutsche Zeitung »Verflucht überzeugend« Hamburger Abendblatt

Small Screen Souths

Author : Hubert H. Humphrey
ISBN : 9780807160336
Genre : Social Science
File Size : 42. 72 MB
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Brought up on Wilsonian democracy and populist ideals, a young Hubert Humphrey witnessed the near-failure of the American political system during the Great Depression and its revival under Franklin D. Roosevelt. In The Political Philosophy of the New Deal, Humphrey responds to the changing political landscape of his early adulthood and offers a broad-ranging analysis of the New Deal and its place in the American traditions of individualism and social responsibility. First published in 1970, Humphrey's book makes the case that the New Deal, by emphasizing stability for all citizens, situated itself firmly within the traditions of American democracy. His cogent assessment of Roosevelt's policies offers insights still applicable in current-day discourse about the financial and social sectors within the United States. This paperback edition includes a new foreword by Robert Mann, who explains the enduring importance of Humphrey's work and makes a strong case for the relevance of Humphrey's ideas in today's political climate.

Political Tool Kit

Author : Ron Parsons
ISBN : 9781475976540
Genre : Political Science
File Size : 65. 20 MB
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From city councils to governorships, from county commissioners to coroners, there are thousands of contested or vacant elected offices each year throughout the United States. In Political Tool Kit, author Ron Parsons provides a practical guide for citizens who are seeking an opportunity to participate in the democratic process through political candidacy. Based on his education and personal experience, Ron offers a step-by-step, sequential model that candidates can mold to fit their candidacies by making their campaigns unique. Political Tool Kit merges contemporary and traditional political organizational structures to address a myriad of tasks, such as fundraising, advertising, nominating petitions, and scheduling, while detailing job functions and tasks. This campaign model adopts modern communications tools through optimizing the Internet and cutting-edge mobile devices. It also includes a range of resources, such as a campaign budget, letters to the editor, mailings, and canvassing techniques. Political Tool Kit offers the tools to build a process that enables candidates to grow to their full potential. The winning ideals embedded within a campaign will follow candidates throughout their political careers.

Hinterland

Author : Annie Proulx
ISBN : 9783641024406
Genre : Fiction
File Size : 57. 82 MB
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Der wilde Westen heute – bitterböse, herrlich lustig und auch ein bisschen magisch Wyomings Weite ist überwältigend, das Leben dort hart und manchmal unglaublich. Ideales Terrain für Annie Proulx, eine der „besten lebenden Schriftstellerinnen“ (Time Magazine), die mit diesem Erzählband in ihre Wahlheimat zurückkehrt: Elf tragikomische Geschichten über Cowboys, Wildhüter und Barfrauen, exzentrische Aussteiger und Underdogs, die sich in einer grandiosen, aber unwirtlichen Landschaft behaupten.

Working Congress

Author : Robert Mann
ISBN : 9780807157398
Genre : Political Science
File Size : 33. 81 MB
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In 1964, as the polarizing Civil Rights Act made its way through the House and Senate, and Congress navigated one of the most tumultuous eras in American history, a Harris Poll put the institution's approval rating at 60 percent. Why then, fifty years later, has the public's approval of Congress eroded to an all-time low of 10 percent? Working Congress: A Guide for Senators, Representatives, and Citizens seeks to isolate the reasons for Congress's staggering decline in public opinion, and to propose remedies to reverse the grave dysfunction in America's most important political institution. Aided by the input of retired members of Congress from both major parties, editor Robert Mann and his fellow contributors identify paralyzing partisan rancor as perhaps the most significant reason for the American public's declining support of its main representative body. The lack of mutual trust within Congress reflects (and creates) the suspicion and animosity of the great majority of Americans. Working Congress argues that members of Congress must find a path to cooperation if they are to function as the representative institution the Founders intended. Trenchant chapters by Mickey Edwards, Ross K. Baker, Frances E. Lee, Brian L. Fife, Susan Herbst, and Mark Kennedy analyze the problems and challenges facing Congress and suggest solutions to counteract partisan gridlock. Though these scholars and former members share a conviction that men and women of good will can and should work together, they do not assume that their solutions will herald a bipartisan utopia. Instead, they recognize that Congress is, and will always be, a work in progress.

Die Katze Und Das Tao

Author : Kuen Shan Kwong
ISBN : 3426666693
Genre :
File Size : 32. 67 MB
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