design sprint a practical guidebook for building great digital products

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Design Sprint

Author : Richard Banfield
ISBN : 9781491923122
Genre : Computers
File Size : 20. 51 MB
Format : PDF, ePub, Mobi
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With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it

Sprint

Author : Jake Knapp
ISBN : 9781501121777
Genre : Business & Economics
File Size : 77. 60 MB
Format : PDF, ePub, Docs
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NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Product Leadership

Author : Richard Banfield
ISBN : 9781491960554
Genre : Business & Economics
File Size : 73. 91 MB
Format : PDF, ePub
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In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

The Lean Product Playbook

Author : Dan Olsen
ISBN : 9781118961025
Genre : Business & Economics
File Size : 50. 94 MB
Format : PDF, ePub
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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Essential Scrum

Author : Kenneth S. Rubin
ISBN : 9780137043293
Genre : Business & Economics
File Size : 66. 32 MB
Format : PDF, ePub
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The must-have practitioner's guide and manager's reference to Scrum, today's #1 agile process: fast-track knowledge for every decision-maker * *An ideal quick-start guide for technically savvy professionals and managers with no Scrum/Agile experience: serves a vital need and fills a major market void. *Exceptionally accessible: designed to be read cover-to-cover on one cross-country flight. *Two color format, packed with illustrations and margin notes that draw instant attention to key issues, techniques, pitfalls, and solutions. This easy-to-read, easy-to-use book brings together all the non-technical information managers and practitioners need to evaluate and get started with Scrum, today's #1 Agile process. Filling a major gap in the marketplace, it demystifies Scrum and Agile with simple, fast-paced explanations, more than 100 easy-to-follow illustrations, and quick paragraph summaries that deliver instant insights on key issues, techniques, pitfalls, and solutions. Kenny Rubin draws on more than a decade of experience implementing Scrum and training more than 3,000 Scrum practitioners at all levels. He delivers fasttrack familiarity with all aspects for Scrum for every technically savvy practitioner and manager who hasn't worked with agile methods before. Coverage includes: * *Why so many organizations are adopting Scrum, and how it has evolved. *Essential Scrum/Agile concepts and roles. *How to start a Scrum project or product. *How to manage product backlogs. *Sprints, sprint meetings, and Scrum 'by the numbers' *Scaling and distributing Scrum. *Using Scrum on diverse types of development projects. *Choosing the right Scrum tools The book also includes a detailed glossary that can help every new Scrum participant 'get on the same page' with Scrum's terminology, as well as an up to-date bibliography for further exploration.

Agile Experience Design

Author : Lindsay Ratcliffe
ISBN : 9780132869256
Genre : Computers
File Size : 21. 80 MB
Format : PDF, Mobi
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Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

Communicating The Ux Vision

Author : Martina Schell
ISBN : 9780127999241
Genre : Computers
File Size : 85. 60 MB
Format : PDF, Kindle
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This book identifies the 13 main challenges designers face when they talk about their work and provides communication strategies so that a better design, not a louder argument, is what makes it into the world. It is a fact that we all want to put great design into the world, but no product ever makes it out of the building without rounds of reviews, feedback, and signoff. As an interaction or UX designer, you’ve felt the general trend toward faster development, more work, and less discussion. As we spend time crafting, we become attached to our own ideas and it gets all too easy to react to feedback emotionally or dismiss it, when we should be taking the time to decode it and explain or adapt the design. Communicating the UX Vision helps you identify the skills and behavioral patterns to present your work in more persuasive ways, and respond more constructively to feedback from coworkers and stakeholders. Learn presentation tips that make stakeholders and other departments take your designs more seriously Uncover valuable techniques to make feedback sessions more productive Understand how to improve empathy with business stakeholders and learn to speak their language better Discover how to better understand your behavior and identify your personal anti-patterns

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