dictionary of advertising and marketing concepts

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Dictionary Of Advertising And Marketing Concepts

Author : Arthur Asa Berger
ISBN : 9781315430522
Genre : Language Arts & Disciplines
File Size : 30. 68 MB
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From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

A Dictionary Of Marketing

Author : Charles Doyle
ISBN : 9780191059605
Genre : Reference
File Size : 88. 45 MB
Format : PDF, Docs
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

The Dictionary Of Marketing

Author : Azaz Motiwala
ISBN : 9781435705128
Genre : Business & Economics
File Size : 56. 5 MB
Format : PDF, Mobi
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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Dictionary Of Marketing Communications

Author : Norman A. P. Govoni
ISBN : 9780761927716
Genre : Business & Economics
File Size : 77. 50 MB
Format : PDF, ePub, Mobi
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The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

The Marketing Glossary

Author : Mark N. Clemente
ISBN : 9780971943407
Genre : Business & Economics
File Size : 65. 28 MB
Format : PDF, Kindle
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Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Dictionary Of Marketing Terms Barron S Business Guides

Author : Jane Imber
ISBN : 0764181645
Genre : Business & Economics
File Size : 48. 85 MB
Format : PDF, Kindle
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A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Ads Fads And Consumer Culture

Author : Arthur Asa Berger, San Francisco State University
ISBN : 9781442241268
Genre : Social Science
File Size : 37. 3 MB
Format : PDF, ePub
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Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Werbew Rterbuch Advertising Dictionary Dictionnaire De La Publicit

Author : Wolfgang J. Koschnick
ISBN : 9783110866360
Genre : Business & Economics
File Size : 39. 37 MB
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Standard Dictionary Of Advertising Mass Media And Marketing English German

Author : Wolfgang J. Koschnick
ISBN : 3110087820
Genre : Business & Economics
File Size : 86. 68 MB
Format : PDF, Docs
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Dictionary Of Marketing Terms

Author : Jane Imber
ISBN : 0764139355
Genre : Business & Economics
File Size : 67. 82 MB
Format : PDF, Mobi
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This fact-filled reference includes more than 4,000 marketing-related terms and definitions covering a variety of topics. It's ideal for small business owners, advertising artists and copywriters, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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