digital branding a complete step by step guide to strategy tactics and measurement

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Digital Branding

Author : Daniel Rowles
ISBN : 9780749481681
Genre : Business & Economics
File Size : 75. 99 MB
Format : PDF, Docs
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Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.

The Pr Agency Handbook

Author : Regina M. Luttrell
ISBN : 9781506329062
Genre : Language Arts & Disciplines
File Size : 20. 83 MB
Format : PDF
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A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.

Lean Branding

Author : Laura Busche
ISBN : 9781449373528
Genre : Business & Economics
File Size : 65. 71 MB
Format : PDF, ePub, Mobi
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Digital Marketing

Author : Ira Kaufman
ISBN : 9781317999751
Genre : Business & Economics
File Size : 48. 85 MB
Format : PDF, Mobi
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com.

Mobile Marketing

Author : Rachel Pasqua
ISBN : 9781118588291
Genre : Business & Economics
File Size : 85. 33 MB
Format : PDF, ePub, Docs
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A step-by-step guide to successful mobile marketingstrategies Go from zero to sixty with this practical book that helps youcraft and deploy mobile marketing strategies for everything frombrand building to lead generation and sales. As part of the populardo-it-yourself, Hour A Day series, this new book is full ofadvice, practical tips, and step-by-step tactics you can put to useright away. Start leveraging location-based marketing viaFoursquare and Yelp, see how to set up and manage mobile commerce,and try such technologies as QR codes, ambient communication (RFIDand Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you,thanks to these successful ideas and strategies from expert mobilemarketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure asuccessful mobile marketing strategy Pares down a complex process into approachable, bite-sizedtasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobilewebsites, apps, and mobile advertising to help you achieve yourgoals Gets you up to speed on location-based marketing via Foursquareand Yelp, using mobile commerce, and leveraging technologies suchas as QR codes, ambient communication (RFID and Bluetooth), andmobile broadcasting Mobile Marketing: An Hour A Day is a must-have resourcefor marketers and advertisers who want a compelling mobilepresence.

Adweek

Author :
ISBN : NWU:35556039808704
Genre : Advertising
File Size : 63. 76 MB
Format : PDF, Mobi
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Inbound Marketing For Dummies

Author : Consumer Dummies
ISBN : 9781119120506
Genre : Business & Economics
File Size : 40. 99 MB
Format : PDF
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Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today's business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing. Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running. Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.

Manager S Guide To Online Marketing

Author : Jason Weaver
ISBN : 9780071801881
Genre : Business & Economics
File Size : 38. 24 MB
Format : PDF, Kindle
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A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Digital Marketing For Dummies

Author : Ryan Deiss
ISBN : 9781119235590
Genre : Business & Economics
File Size : 29. 44 MB
Format : PDF, ePub, Mobi
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

The Authority Guide To Writing And Implementing A Marketing Plan

Author : Ambrose Blowfield
ISBN : 9781909116900
Genre : Business & Economics
File Size : 70. 20 MB
Format : PDF
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Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}

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