digital india understanding information communication and social change

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Digital India

Author : Pradip Ninan Thomas
ISBN : 9788132116851
Genre : Social Science
File Size : 89. 36 MB
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India's tryst with the digital is an extensive project and while much media attention is given to flagship projects, the story is also of marginalised peoples, in cities, appropriating digital leaks, using the digital and thereby contributing to the digital economy. It is this battle between enclosing the digital and extending access to it that makes the story of the digital in India an exciting one. Digital India is a case study-based, critical introduction to the theory and practice of the digital in social change. The volume-with its chapters on telecommunications, software, mobile telephony, e-governance, ICT4D, software patenting, public sector software and cultural piracy-offers an entry point into an understanding of the contested nature of the digital in India via an analysis of theory and practice.

Social Sector Communication In India

Author : Jaishri Jethwaney
ISBN : 9789351508151
Genre : Language Arts & Disciplines
File Size : 33. 99 MB
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A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.

Digitized Lives

Author : T.V. Reed
ISBN : 9781136690037
Genre : Social Science
File Size : 84. 48 MB
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In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In chapters examining a broad range of issues—including sexuality, politics, education, race, gender relations, the environment, and social protest movements—Digitized Lives seeks answers to these central questions: What is truly new about so-called "new media," and what is just hype? How have our lives been made better or worse by digital communication technologies? In what ways can these devices and practices contribute to a richer cultural landscape and a more sustainable society? Cutting through the vast—and often contradictory—literature on these topics, Reed avoids both techno-hype and techno-pessimism, offering instead succinct, witty and insightful discussions of how digital communication is impacting our lives and reshaping the major social issues of our era. The book argues that making sense of digitized culture means looking past the glossy surface of techno gear to ask deeper questions about how we can utilize technology to create a more socially, politically, and economically just world. Companion website available at: culturalpolitics.net/digital_cultures

Communication And Social Change

Author : Thomas Tufte
ISBN : 9781509517817
Genre : Social Science
File Size : 49. 18 MB
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How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change? In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF’s global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions – governments and civil society organizations alike – to be in sync with their constituencies. Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.

Momentum

Author : Allison Fine
ISBN : 0787988219
Genre : Business & Economics
File Size : 48. 96 MB
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A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Twitter

Author : Dhiraj Murthy
ISBN : 9780745665108
Genre : Computers
File Size : 21. 6 MB
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Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

Social Theory After The Internet

Author : Ralph Schroeder
ISBN : 9781787351226
Genre : Social Science
File Size : 55. 75 MB
Format : PDF
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The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

Change Of Heart

Author : Nick Cooney
ISBN : 1590562453
Genre : Psychology
File Size : 47. 20 MB
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An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.

A Village Goes Mobile

Author : Sirpa Tenhunen
ISBN : 9780190630300
Genre : Social Science
File Size : 71. 33 MB
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In A Village Goes Mobile, Sirpa Tenhunen examines how the mobile telephone has contributed to social change in rural India. Tenhunen's long-term ethnographic fieldwork in West Bengal began before the village had a phone system in place and continued through the introduction and proliferation of the smartphone. She here analyzes how mobile telephones emerged as multidimensional objects which, in addition to enabling telephone conversations, facilitated status aspirations, internet access, and entertainment practices. She explores how this multifaceted use of mobile phones has affected agency and power dynamics in economic, political, and social relationships, and how these new social constellations relate to culture and development. In eight chapters, Tenhunen asks such questions as: Who benefits from mobile telephony and how? Can people use mobile phones to change their lives, or does phone use merely amplify existing social patterns and power relationships? Can mobile telephony induce development? Going beyond the case of West Bengal, Tenhunen develops a framework to understand how new media mediates social processes within interrelated social spheres and local hierarchies by relating, media-saturated forms of interaction to pre-existing contexts.

Social Marketing And Social Change

Author : R. Craig Lefebvre
ISBN : 9781118235249
Genre : Medical
File Size : 25. 70 MB
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

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