doing anthropology in consumer research

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Doing Anthropology In Consumer Research

Author : Patricia L Sunderland
ISBN : 9781315430157
Genre : Social Science
File Size : 52. 96 MB
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Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

Business Anthropology

Author : Ann T. Jordan
ISBN : 9781478609155
Genre : Social Science
File Size : 60. 16 MB
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Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.

Handbook Of Anthropology In Business

Author : Rita M Denny
ISBN : 9781315427843
Genre : Social Science
File Size : 41. 26 MB
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In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.


Author : Robert V Kozinets
ISBN : 1446244172
Genre : Social Science
File Size : 43. 73 MB
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With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

International Journal Of Market Research

Author :
ISBN : UCLA:L0100411289
Genre : Marketing
File Size : 25. 49 MB
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International Journal Of Advertising

Author :
ISBN : CORNELL:31924083440382
Genre : Advertising
File Size : 61. 87 MB
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Anthropology News

Author :
ISBN : IND:30000125072136
Genre : Anthropological linguistics
File Size : 86. 26 MB
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Ethnologia Europaea Journal Of European Ethnology

Author : Tom O'Dell
ISBN : 8763538040
Genre :
File Size : 73. 78 MB
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Ethnography has become something of a buzzword in recent years. It is talked about and invoked in disciplines ranging from anthropology and ethnology to literature, history, business administration and design studies. Textbooks that teach ethnography tend to imbue students with the impression that ethnography is a mode of systematic investigation by which the researcher gets closer to the realities of people's everyday lives. But how straightforward are these processes in reality? As ethnography spreads into new folds of research both within and without the academy, the contributions in this volume demonstrate the manner in which field methods are adjusting, transforming or taking new forms altogether. If textbooks might lead students to believe that observations and interviews are the grounds upon which good ethnography can regularly be produced, the authors in this volume take as their point of departure the realisation that ethnography is being used in a multitude of different contexts which forces them -- and us as readers -- to question the regularities and irregularities of their own work.

The Social Psychology Of Consumer Behaviour

Author : Bagozzi, Richard
ISBN : 9780335207220
Genre : Psychology
File Size : 32. 67 MB
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Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

On Ethnography

Author : Shirley Brice Heath
ISBN : 0807748676
Genre : Language Arts & Disciplines
File Size : 50. 81 MB
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Two experienced and esteemed ethnographers examine how to use ethnographic methods to conduct research in language and literacy. The authors begin by mapping some of the developments in ethnography across the last century, from colonial interests to contemporary studies of migration, multiculturalism, and global citizenship. The authors then draw from their own field work and that of a novice ethnographer to inform a succession of chapters on research questions, field notes, and analysis. Throughout, the book stresses that doing ethnography involves engagement with public life and cannot be separated out as an academic activity.

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