dont buy a duck stop wasting money only do marketing that works

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Don T Buy A Duck

Author : Derek Champagne
ISBN : 0692842780
Genre : Business & Economics
File Size : 60. 65 MB
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Marketing doesn't have to be a mystery. That's the simple premise behind Don't Buy A Duck: Stop Wasting Money And Only Do Marketing That Works!

The Guerrilla Marketing Handbook

Author : Jay Conrad Levinson
ISBN : 0395700132
Genre : Business & Economics
File Size : 75. 11 MB
Format : PDF, ePub
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Whatcha Gonna Do With That Duck

Author : Seth Godin
ISBN : 9780670923007
Genre : Business & Economics
File Size : 27. 50 MB
Format : PDF, Mobi
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Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Principled Profit

Author : Shel Horowitz
ISBN : 0961466669
Genre : Business & Economics
File Size : 78. 35 MB
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Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.

Social Ecommerce

Author : Stephan Spencer
ISBN : 9781449366988
Genre : Business & Economics
File Size : 76. 7 MB
Format : PDF, Docs
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

Affiliate Marketing Splash

Author : Zen Dave
ISBN : 1494361388
Genre :
File Size : 71. 8 MB
Format : PDF, Mobi
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Affiliate Marketing Splash is a real book, full of solid advice, and no hype. A book about how to make a living dealing with the realities of Affiliate Marketing, it's...... a book of two hats Learn how to get instant traffic with the "secret sauce" How to rank and bank with slightly shady site building and how to build a white hat authority site that will carry on earning for years This is about the realities of Affiliate Marketing through SEO. If you want a long term sustainable business then you need to know about both black hat and white hat techniques. Splash shows you exactly how to make sites that take advantage of errors in the search engine algorithms for fast cash. And it then focuses on building Authority sites that are built in a more white hat style. If you want to stay ahead in this game then you need to build a varied portfolio, and this is what you will learn by reading this book. Written by Zen Duck Dave, this is the result of 5 years in the Affiliate Marketing game, where all you need to know is revealed. From backlink strategies to the steps taken to build an affiliate site that will carry on earning for years, no need to pick a hat, just pick a strategy and put your heart and soul into it. This is a book about the facts when it comes to building affiliate sites, and how to rank them in the search engines. No false promises, no outrageous claims, just the real deal. An honest look at the state of the SERPS, advanced techniques both black and white, and a kick up the bum for those that need it. If you want to work in your pj's and smoke your pipe while you dominate the SERPS then you need to know exactly how this game really works. This is the truth about what ranks, how to do it, and how to create sites you would be proud to show your Mom, as well as ones that she would spank your bottie for, if she knew what you were doing.

And The Clients Went Wild Revised And Updated

Author : Maribeth Kuzmeski
ISBN : 9781118156292
Genre : Business & Economics
File Size : 33. 37 MB
Format : PDF, ePub, Docs
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Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

And The Clients Went Wild

Author : Maribeth Kuzmeski
ISBN : 9780470601761
Genre : Business & Economics
File Size : 68. 37 MB
Format : PDF, ePub
Download : 870
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Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!

The Life Changing Magic Of Not Giving A F Ck

Author : Sarah Knight
ISBN : 9780316270731
Genre : Humor
File Size : 66. 50 MB
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THE "GENIUS" (Cosmopolitan) NATIONAL BESTSELLER ON THE ART OF CARING LESS AND GETTING MORE--FROM THE AUTHOR OF GET YOUR SH*T TOGETHER AND YOU DO YOU Are you stressed out, overbooked, and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? It's time to stop giving a f*ck. This brilliant, hilarious, and practical parody of Marie Kondo's bestseller The Life-Changing Magic of Tidying Up explains how to rid yourself of unwanted obligations, shame, and guilt--and give your f*cks instead to people and things that make you happy. The easy-to-use, two-step NotSorry Method for mental decluttering will help you unleash the power of not giving a f*ck about: Family drama Having a "bikini body" Iceland Co-workers' opinions, pets, and children And other bullsh*t! And it will free you to spend your time, energy, and money on the things that really matter. So what are you waiting for? Stop giving a f*ck and start living your best life today!

I Will Teach You To Be Rich

Author : Ramit Sethi
ISBN : 0761156313
Genre : Business & Economics
File Size : 65. 65 MB
Format : PDF
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At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance--banking, saving, budgeting, and investing--and the wealth-building ideas of personal entrepreneurship. Sethi covers how to save time by not wasting it managing money; the guns and cars myth of credit cards; how to negotiate like an Indian--the conversation begins with "no"; why "Budgeting Doesn't Have to Suck!"; how to get things rolling--for real--with only $20; what most people don't understand about taxes; how to get a CEO to take you out to lunch; how to avoid the Super Mario Brothers trap by making your savings work harder than you do; the difference between cheap and frugal; the hidden relationship between money and food. Not to mention his first key lesson: Getting started is more important than being the smartest person in the room. Integrated with his website, where readers can use interactive charts, follow up on the latest information, and join the community, it is a hip blueprint to building wealth and financial security. Every month, 175,000 unique visitors come to Ramit Sethi's website, Iwillteachyoutoberich.com, to discover the path to financial freedom. They praise him thoughtfully ("Your site summarizes everything I want with my life--to be rich in finances, rich in experience, rich in family blessings," Dan Esparza) and effusively ("Dude, you rock. I love this site!" Richard Wu). The press has caught on, too: "Ramit Sethi is a rising star in the world of personal finance writing . . . one singularly attuned to the sensibilities of his generation. his style is part frat boy and part silicon Valley geek, with a little bit of San Francisco hipster thrown in" (San Francisco Chronicle). His writing is smart, his voice is full of attitude, and his ideas are uncommonly sound and refreshingly hype-free.

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