ecommerce analytics analyze and improve the impact of your digital strategy ft press analytics

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Ecommerce Analytics

Author : Judah Phillips
ISBN : 9780134177960
Genre : Computers
File Size : 28. 63 MB
Format : PDF, Kindle
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Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Models And Applications In The Decision Sciences

Author : Decision Sciences Institute
ISBN : 9780134115986
Genre : Computers
File Size : 86. 43 MB
Format : PDF, ePub, Mobi
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NEW ADVANCES IN THE SCIENCE OF DECISION MAKING: Practical and relevant research from DSI, the field’s leading organization 14 OUTSTANDING PAPERS APPLYING RIGOROUS RESEARCH METHODS TO IMPORTANT SOCIETAL AND BUSINESS DECISION ENVIRONMENTS NEW OPPORTUNITIES TO IMPROVE PERFORMANCE IN STRATEGY, TACTICS, AND OPERATIONS FOR ALL DECISION MAKERS, AND ALL DECISION SCIENCE RESEARCHERS AND STUDENTS More than 1,000 papers were submitted to the Decision Science Institute’s 2015 annual conference. This book presents the 14 papers chosen as most insightful and useful. This peer-reviewed research addresses a richly diverse set of business topics, illuminating opportunities to improve decision making at strategic, tactical, and operational levels. Spanning analytics, information systems and technology, supply chain operations management, and other disciplines, these papers identify multiple opportunities for immediate and long-term performance improvement. The authors address challenges ranging from talent management to lean transformation, mobile app marketing to corporate ethics, driving change to predicting stock prices. Their work reflects both the intellectual vibrancy of the discipline of decision science and its immense practical value. Decision sciences research leads to improved decision outcomes. This volume brings together peer-reviewed papers chosen as “best of the best” by the field’s leading organization, the Decision Sciences Institute. Authored by respected researchers worldwide, these papers were presented at DSI’s 46th Annual Meeting in Seattle. They describe new methods and approaches in the decision sciences, with a special focus on translating theoretical impact into practical relevance to improve decision making within business, public policy, non-profit organizations, and beyond. Assess willingness to learn ERP systems based on knowledge update and other factors Exploit application integration to improve ERP’s value after implementation Discover how mobile users decide whether to search for and adopt a new app Quantify links between absenteeism and hostile environment/sexual harassment Assess correlations between employee development and worker outcomes Explore perceptions of change, intentions to leave, and the role of cynicism Promote lean transformation by evolving HR performance management systems Understand how links between corporate ethical values and firm performance are mediated Bring a global sourcing perspective to issues of ethical consumption Improve quality by choosing practices with the best cultural fit Use Multilayer Perceptron (MLP) and Bayesian Networks (BN) to predict diabetes Apply a comprehensive empirical framework for assessing patient care quality Promote sharing of clinical knowledge among a practice group’s physicians Forecast variable impacts in S&P 500 equity prices

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