economics

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Der Unvern Nftige Kunde

Author : Florian Bauer
ISBN : 9783864146251
Genre : Business & Economics
File Size : 39. 1 MB
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Alle Unternehmen wollen die Kaufentscheidungen von Kunden zu ihren Gunsten beeinflussen. Umso erstaunlicher ist es, dass dem konkreten Ablauf des Entscheidungsprozesses beim Kunden, dem Kaufakt selbst, kaum Aufmerksamkeit geschenkt wird – meist wird einfach ein rationaler Konsument unterstellt. Die Ergebnisse der Behavioural Economics zeigen jedoch völlig unzweifelhaft , dass Menschen nicht vernünftig entscheiden. Es wird Zeit, dass diese Erkenntnisse in den Unternehmen profitabel angewendet werden. Die Autoren verdeutlichen hier anschaulich, wie die Erkenntnisse der Behavioural Economics auf Unternehmen übertragen werden können. Sie entwickeln ein psychologisches Modell der Kaufentscheidung, das auch unvernünftiges menschliches Verhalten umfasst und damit vorhersagbar macht.

Economics

Author : Paul A. Samuelson
ISBN : 0070700710
Genre : Economics
File Size : 78. 31 MB
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Economics

Author : Roger A. Arnold
ISBN : 9780324595420
Genre : Business & Economics
File Size : 38. 72 MB
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Let Roger Arnold's ECONOMICS be your partner for success. With innovative new pedagogical features, increased coverage of globalization, easy customization, and fully integrated digital and course management options, ECONOMICS is the perfect solution for any classroom. Packed with intriguing pop culture examples, the text bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. The ninth edition is integrated with powerful resources, such as Aplia and the Tomlinson videos, which enable instructors to teach what they want, how they want. These resources also provide unsurpassed planning and management tools, like homework that is automatically assigned, graded, and recorded online. With new content reflecting a changing economy, and new resources addressing the needs of a changing classroom, ECONOMICS 9e is an ideal text for Principles courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Economics Of Experiences The Arts And Entertainment

Author : David E. Andersson
ISBN : 1781956634
Genre : Performing Arts
File Size : 73. 15 MB
Format : PDF
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David and Ake E. Andersson's book will appeal to scholars and researchers at all levels of academe involved in economics, public sector economics and those with a special interest in art and/or entertainment. Public and private sector managers, planners and administrators in various art and entertainment industries will also find much to engage them within this book.

Economics

Author : Partha Dasgupta
ISBN : 9780192853455
Genre : Business & Economics
File Size : 69. 42 MB
Format : PDF
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Combining a global approach with examples from everyday life, this work describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. Along the way, it provides an introduction to key economic factors and concepts such as individual choices, national policies, and equity.

Economics

Author : Joseph Baer (Firm)
ISBN : UCAL:$B86652
Genre : Booksellers' catalogs
File Size : 45. 18 MB
Format : PDF, Kindle
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Economics

Author : Hugh Stretton
ISBN : 0745315313
Genre : Business & Economics
File Size : 69. 63 MB
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‘Exactly what is needed for the thoughtful student. It introduces the different skills required in economics.’ --G.C. Harcourt, Cambridge University

The Economics Of Symbolic Exchange

Author : Alexander Dolgin
ISBN : 9783540798828
Genre : Business & Economics
File Size : 64. 53 MB
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Alexander Dolgin’s Economics of Symbolic Exchange is in reality not one but three books, and although these semantic layers are interlinked, the reader will need to choose between the different vectors and modalities. One clearly evident dimension is research. Certain authors introduce quite new intellectual approaches into scienti?c debate. This requires a special frame of mind and a searching curiosity about social reality. Carl Gustav Jung identi?ed a p- nomenon which he called systematic blindness: when a science reaches a stage of maturity and equilibrium, it categorically refuses, from a sense of self-preservation, to note certain facts and phenomena which it ?nds inconvenient. In Alexander D- gin’s book whole complexes of such “non-canonical” material are to be found. Here are just a few examples: ?le exchange networks, through which digital works of art are spread through the Internet; bargain sales of fashionable clothing; the paradox of equal pricing of cultural goods of varying quality; and a discussion of whether - tronage or business has the more productive in?uence on creativity. Obviously, not all the issues Volginraises are totally new, but brought togetherand examinedwithin an elegant logical framework of informational economics, they pose a challenge to scienti?c thinking. Such challenges are by no means immediately or, in some cases, ever acclaimed bythescienti?cestablishment. J. K. Galbraith,forexample,agreatAmericaneco- mist, whose works are read throughout the world, who introduced a whole range of crucially important concepts, the director of John F.

Behavioral Economics

Author : Hanno Beck
ISBN : 9783658033675
Genre : Business & Economics
File Size : 51. 75 MB
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Seit den siebziger Jahren haben die Erkenntnisse und Forschungen der Psychologie auch Einzug in die Wirtschaftswissenschaften gehalten – sie sollen das Menschenbild der Ökonomen und ihre Modelle realistischer machen. Dieses Buch beschreibt die wichtigsten Methoden, Konzepte und Erkenntnisse der verhaltenswissenschaftlichen Ökonomik (Behavioral Economics) und weitere dazugehörige Forschungsgebiete wie Glücksforschung, Fairness und Neuroökonomie. Das Lehrbuch stellt die wichtigsten theoretischen und empirischen Befunde und Ideen vor, um sie anschließend einer kritischen Würdigung zu unterziehen. Es ist sowohl für Studierende geeignet als auch für Dozenten und Wissenschaftler, die sich über den aktuellen Forschungsstand der Disziplin informieren wollen.

Principles Of Economics

Author : N. Gregory Mankiw
ISBN : 9780538453059
Genre : Business & Economics
File Size : 65. 60 MB
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PRINCIPLES OF ECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all thirty-six chapters. Dozens of new applications emphasize the real-world relevance of economics for today’s students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry, using a team of instructors/preparers that have been with the project since the first edition. The text material is again fully integrated into Aplia, the best-selling online homework solution. I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.--N. Gregory Mankiw. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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