escape from the ivory tower a guide to making your science matter

Download Book Escape From The Ivory Tower A Guide To Making Your Science Matter in PDF format. You can Read Online Escape From The Ivory Tower A Guide To Making Your Science Matter here in PDF, EPUB, Mobi or Docx formats.

Escape From The Ivory Tower

Author : Nancy Baron
ISBN : 1597269654
Genre : Science
File Size : 27. 82 MB
Format : PDF, ePub, Docs
Download : 944
Read : 489

Get This Book


Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Escape From The Ivory Tower

Author : Nancy Baron
ISBN : 1597266647
Genre : Language Arts & Disciplines
File Size : 54. 50 MB
Format : PDF, ePub, Mobi
Download : 790
Read : 1216

Get This Book


Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Science Communication

Author : Laura Bowater
ISBN : 9781118406663
Genre : Science
File Size : 40. 90 MB
Format : PDF, ePub, Mobi
Download : 156
Read : 1150

Get This Book


Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

Explaining Research

Author : Dennis Meredith
ISBN : 0199741530
Genre : Science
File Size : 42. 44 MB
Format : PDF, Docs
Download : 802
Read : 948

Get This Book


Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: ? Develop a "strategy of synergy" that makes research communication efficient and effective ? Give compelling talks ? Build a professional Web site ? Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars ? Write popular articles and books ? Persuade donors, administrators and other key funding decision-makers ? Produce news releases that attract media coverage ? Give clear media interviews ? Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

Communicating Science

Author : Nicholas Russell
ISBN : 9780521113830
Genre : Business & Economics
File Size : 79. 39 MB
Format : PDF, Kindle
Download : 706
Read : 508

Get This Book


Ideal for students and practitioners in science, engineering and medicine, this book gives an insight into science's place in society.

A Scientist S Guide To Talking With The Media

Author : Richard Hayes
ISBN : 0813538580
Genre : Science
File Size : 38. 85 MB
Format : PDF, Mobi
Download : 248
Read : 320

Get This Book


Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

Getting Started In Calligraphy

Author : Nancy Baron
ISBN : 0806988401
Genre : Art
File Size : 89. 73 MB
Format : PDF, Docs
Download : 603
Read : 852

Get This Book


Introduces the fundamentals of calligraphy with a discussion of the necessary materials and several alphabets.

Spatial Analysis Of Coastal Environments

Author : Sarah M. Hamylton
ISBN : 9781108158336
Genre : Science
File Size : 85. 87 MB
Format : PDF, Mobi
Download : 644
Read : 1010

Get This Book


At the convergence of the land and sea, coastal environments are some of the most dynamic and populated places on Earth. This book explains how the many varied forms of spatial analysis, including mapping, monitoring and modelling, can be applied to a range of coastal environments such as estuaries, mangroves, seagrass beds and coral reefs. Presenting empirical geographical approaches to modelling, which draw on recent developments in remote sensing technology, geographical information science and spatial statistics, it provides the analytical tools to map, monitor and explain or predict coastal features. With detailed case studies and accompanying online practical exercises, it is an ideal resource for undergraduate courses in spatial science. Taking a broad view of spatial analysis and covering basic and advanced analytical areas such as spatial data and geostatistics, it is also a useful reference for ecologists, geomorphologists, geographers and modellers interested in understanding coastal environments.

Seven Modern Plagues

Author : Mark Jerome Walters
ISBN : 9781610914666
Genre : Science
File Size : 35. 39 MB
Format : PDF, ePub
Download : 800
Read : 1050

Get This Book


Epidemiologists are braced for the big one: the strain of flu that rivals the pandemic of 1918-1919, which killed at least 20 million people worldwide. In recent years, we have experienced scares with a host of new influenza viruses: bird flu, swine flu, Spanish flu, Hong Kong flu, H5N1, and most recently, H5N7. While these diseases appear to emerge from thin air, in fact, human activity is driving them. And the problem is not just flu, but a series of rapidly evolving and dangerous modern plagues. According to veterinarian and journalist Mark Walters, we are contributing to—if not overtly causing—some of the scariest epidemics of our time. Through human stories and cutting-edge science, Walters explores the origins of seven diseases: mad cow disease, HIV/AIDS, Salmonella DT104, Lyme disease, hantavirus, West Nile, and new strains of flu. He shows that they originate from manipulation of the environment, from emitting carbon and clear-cutting forests to feeding naturally herbivorous cows “recycled animal protein.” Since Walters first drew attention to these “ecodemics” in 2003 with the publication of Six Modern Plagues, much has been learned about how they developed. In this new, fully updated edition, the author presents research that precisely pinpoints the origins of HIV, confirms the link between forest fragmentation and increased risk of Lyme disease, and expands knowledge of the ecology of West Nile virus. He also explores developments in emerging diseases, including a new chapter on flu, examining the first influenza pandemic since the Hong Kong flu of 1968; a new tick-borne infection in the Mid-West; a second novel bird flu in China; and yet a new SARS-like virus in the Middle East. Readers will not only learn how these diseases emerged but the conditions that make future pandemics more likely. This knowledge is critical in order to prevent the next modern plague.

Unscientific America

Author : Chris Mooney
ISBN : 9781458758545
Genre : Communication in science
File Size : 84. 11 MB
Format : PDF, ePub, Docs
Download : 923
Read : 442

Get This Book


Climate change, the energy crisis, nuclear proliferation - many of the most urgent problems of the twenty-first century require scientific solutions, yet America is paying less and less attention to scientists. For every five hours of cable news, less than one minute is devoted to science, and the number of newspapers with science sections has shrunk from ninety-five to thirty-three in the last twenty years. In Unscientific America, journalist and best-selling author Chris Mooney and scientist Sheril Kirshenbaum explain this dangerous state of affairs, proposing a broad array of initiatives that could reverse the current trend. An impassioned call to arms, Unscientific America exhorts Americans to reintegrate science into public discourse - before it is too late.

Top Download:

Best Books