explaining research how to reach key audiences to advance your work

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Explaining Research

Author : Dennis Meredith
ISBN : 9780199889778
Genre : Science
File Size : 22. 88 MB
Format : PDF
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

The Happy Chip

Author : Dennis Meredith
ISBN : 1939118220
Genre : Fiction
File Size : 72. 55 MB
Format : PDF
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You feel ecstatic! Until you kill yourself. The Happy Chip is the latest nanoengineering wonder from the high-flying tech company, NeoHappy, Inc. Hundreds of millions of people have had the revolutionary nanochip injected into their bodies, to monitor their hormonal happiness and guide them to life choices, from foods to sex partners. Given the nanochip's stunning success, struggling science writer Brad Davis is thrilled when he is hired to co-author the biography of its inventor, billionaire tech genius Marty Fallon. That is, until Davis learns that rogue company scientists are secretly testing horrifying new control chips with "side effects"-suicidal depression, uncontrollable lust, murderous rage, remote-controlled death, and ultimately, global subjugation. His discovery threatens not only his life, but that of his wife Annie and their children. Only with the help of Russian master hacker Gregor Kalinsky and his gang can they hope to survive the perilous adventure that takes them from Boston to Beijing. An edge-of your-seat thriller, The Happy Chip spins a cautionary tale of unchecked nanotechnology spawning insidious devices that could enslave us. It dramatically portrays how we must control our "nanofuture" before it's too late.

The Neuromorphs

Author : Dennis Meredith
ISBN : 1939118247
Genre :
File Size : 32. 75 MB
Format : PDF, ePub
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The Rainbow Virus Second Edition

Author : Dennis Meredith
ISBN : 1939118077
Genre :
File Size : 50. 55 MB
Format : PDF
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It's the weirdest bioterrorism attack ever!At first, loner scientist Arthur Lupo seems the most eccentric bioterrorist of all time. After vanishing from his lab at a biotech company, he releases viruses that only turn their victims a palette of colors. But then his chief pursuers--disgraced FBI agent Bobby Loudon and obsessive CDC epidemic-tracker Kathleen Shinohara--discover a horrifying fact. The brilliant Lupo has stolen the world's most lethal viruses from the Army's bioterrorism center.Lupo reveals that his first viruses were only a test. He dramatically proves their infectivity by transforming the terrified citizens of Denver into a rainbow of colors. In a chilling declaration, he announces that he will now release an unstoppable artificial virus whose spread will decimate the world's population.Loudon and Shinohara must race against time, a mysterious assassin, and a secret government faction to find Lupo and stop him.The Rainbow Virus is a gripping, realistic bioterrorism tale that launches readers on a harrowing adventure with the flips and plunges of the wildest roller coaster.In this second edition, author Dennis Meredith has recrafted his science thriller to make it even more dynamic, exciting, and engaging.

The Elements Of Journalism

Author : Bill Kovach
ISBN : 9780804136785
Genre : Language Arts & Disciplines
File Size : 63. 17 MB
Format : PDF
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The authors outline the main principles of journalism, discussing the ethical and professional issues affecting the work of newspeople, the forces shaping the profession, and the future of journalism. 50,000 first printing.

Newsletter

Author :
ISBN : IND:30000117405096
Genre : Communication in science
File Size : 59. 64 MB
Format : PDF, ePub, Mobi
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The Teen Years Explained

Author : Clea McNeely
ISBN : 9780615302461
Genre : Family & Relationships
File Size : 89. 43 MB
Format : PDF, Mobi
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We idealize childhood and demonize adolescence, often viewing the typical teenager as a bundle of problems. Yet according to a new book, The Teen Years Explained: A Guide to Healthy Adolescent Development, by Clea McNeely, MPH, DrPH and Jayne Blanchard, adolescence can be a time of opportunity, not turmoil. By understanding the developmental stages and changes of adolescence, both teens and adults can get the most out of this second decade of life. In plain English, this guide incorporates the latest scientific findings about physical, emotional, cognitive, identity formation, sexual and spiritual development with tips and strategies on how to use this information in real-life situations involving teens. Whether you have five minutes or five hours, you will find something useful in this book. This practical and colorful guide to healthy adolescent development is an essential resource for parents, teens, and all people who work with young people.

The Feminine Mystique 50th Anniversary Edition

Author : Betty Friedan
ISBN : 9780393239188
Genre : Social Science
File Size : 81. 50 MB
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“If you’ve never read it, read it now.”—Arianna Huffington, O, The Oprah Magazine Landmark, groundbreaking, classic—these adjectives barely do justice to the pioneering vision and lasting impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name”: the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. Writing in a time when the average woman first married in her teens and 60 percent of women students dropped out of college to marry, Betty Friedan captured the frustrations and thwarted ambitions of a generation and showed women how they could reclaim their lives. Part social chronicle, part manifesto, The Feminine Mystique is filled with fascinating anecdotes and interviews as well as insights that continue to inspire. This 50th–anniversary edition features an afterword by best-selling author Anna Quindlen as well as a new introduction by Gail Collins.

The Sage Handbook For Research In Education

Author : Clifton F. Conrad
ISBN : 1412906407
Genre : Education
File Size : 65. 79 MB
Format : PDF, Kindle
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The SAGE Handbook for Research in Education: Engaging Ideas and Enriching Inquiry, edited by Clifton F. Conrad and Ronald C. Serlin, invites and stimulates students, faculty, and policymakers to become more self-reflective in their inquiry. Placing the pursuit of ideas at the epicenter of research, distinguished K–12 and higher education scholars advance myriad ideas for enhancing educational inquiry, relying extensively on narratives, vignettes, and examples of key episodes in inquiry. These exemplars illuminate past, present, and emerging approaches across fields and domains of inquiry to research in education.

Personal Branding For Dummies

Author : Susan Chritton
ISBN : 9781118915561
Genre : Business & Economics
File Size : 60. 34 MB
Format : PDF, Kindle
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The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

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