explaining research how to reach key audiences to advance your work

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Explaining Research

Author : Dennis Meredith
ISBN : 9780199889778
Genre : Science
File Size : 83. 28 MB
Format : PDF, ePub, Mobi
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

The Happy Chip

Author : Dennis Meredith
ISBN : 1939118220
Genre : Fiction
File Size : 44. 23 MB
Format : PDF, Mobi
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You feel ecstatic! Until you kill yourself. The Happy Chip is the latest nanoengineering wonder from the high-flying tech company, NeoHappy, Inc. Hundreds of millions of people have had the revolutionary nanochip injected into their bodies, to monitor their hormonal happiness and guide them to life choices, from foods to sex partners. Given the nanochip's stunning success, struggling science writer Brad Davis is thrilled when he is hired to co-author the biography of its inventor, billionaire tech genius Marty Fallon. That is, until Davis learns that rogue company scientists are secretly testing horrifying new control chips with "side effects"-suicidal depression, uncontrollable lust, murderous rage, remote-controlled death, and ultimately, global subjugation. His discovery threatens not only his life, but that of his wife Annie and their children. Only with the help of Russian master hacker Gregor Kalinsky and his gang can they hope to survive the perilous adventure that takes them from Boston to Beijing. An edge-of your-seat thriller, The Happy Chip spins a cautionary tale of unchecked nanotechnology spawning insidious devices that could enslave us. It dramatically portrays how we must control our "nanofuture" before it's too late.

The Rainbow Virus Second Edition

Author : Dennis Meredith
ISBN : 1939118077
Genre :
File Size : 58. 58 MB
Format : PDF, ePub
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It's the weirdest bioterrorism attack ever!At first, loner scientist Arthur Lupo seems the most eccentric bioterrorist of all time. After vanishing from his lab at a biotech company, he releases viruses that only turn their victims a palette of colors. But then his chief pursuers--disgraced FBI agent Bobby Loudon and obsessive CDC epidemic-tracker Kathleen Shinohara--discover a horrifying fact. The brilliant Lupo has stolen the world's most lethal viruses from the Army's bioterrorism center.Lupo reveals that his first viruses were only a test. He dramatically proves their infectivity by transforming the terrified citizens of Denver into a rainbow of colors. In a chilling declaration, he announces that he will now release an unstoppable artificial virus whose spread will decimate the world's population.Loudon and Shinohara must race against time, a mysterious assassin, and a secret government faction to find Lupo and stop him.The Rainbow Virus is a gripping, realistic bioterrorism tale that launches readers on a harrowing adventure with the flips and plunges of the wildest roller coaster.In this second edition, author Dennis Meredith has recrafted his science thriller to make it even more dynamic, exciting, and engaging.

Newsletter

Author :
ISBN : IND:30000117405096
Genre : Communication in science
File Size : 29. 14 MB
Format : PDF, Kindle
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Communicating At Work Principles And Practices For Business And The Professions

Author : Ronald Adler
ISBN : PSU:000066825555
Genre : Business & Economics
File Size : 87. 56 MB
Format : PDF
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As the leading text in its field, Communicating at Work takes a pragmatic approach that applies scholarly principles to real world business situations. Strong multicultural focus, emphasis on working in teams, and thorough coverage of presentational speaking continue to be hallmark features. The tenth edition features a more streamlined organization, new Technology Tip boxes, new Case Study sidebars, updated coverage of intercultural communication, new communication networks, and more.

Direct Marketing In Practice

Author : Matthew Housden
ISBN : 9781136409974
Genre : Business & Economics
File Size : 37. 65 MB
Format : PDF, ePub
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Business Communication Essentials

Author : Courtland L. Bovée
ISBN : 0131995367
Genre : Business communication
File Size : 41. 26 MB
Format : PDF, Kindle
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For courses in Business Communication and Skills Development and offering current material on technology, etiquette, and listening skills as well as a discussion of employment-related topics, this is a handbook of grammar, mechanics and usage.

Educational Research

Author : John O'Toole
ISBN : 0195565479
Genre : Education
File Size : 89. 35 MB
Format : PDF, Kindle
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For many teachers and teacher education students, research is an initially daunting prospect. This accessible and engaging text will introduce students to the broad field of educational research demonstrating how to use research to think about issues arising from classroom settings, organisations, or wider professional activities. It provides students with the confidence to address firstly the basic principles, imperatives and theoretical approaches, and then explains how to tackle the necessary processes and procedures.

The Scientist

Author :
ISBN : CHI:52063813
Genre : Research
File Size : 74. 87 MB
Format : PDF, ePub
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The Challenger Sale

Author : Matthew Dixon
ISBN : 9783864147234
Genre : Business & Economics
File Size : 27. 72 MB
Format : PDF, ePub, Docs
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Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

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