explaining research how to reach key audiences to advance your work

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Explaining Research

Author : Dennis Meredith
ISBN : 9780199889778
Genre : Science
File Size : 49. 96 MB
Format : PDF
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

A Scientist S Guide To Talking With The Media

Author : Richard Hayes
ISBN : 0813538580
Genre : Science
File Size : 48. 76 MB
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Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more. In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues. A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

Marketing For Scientists

Author : Marc J. Kuchner
ISBN : 9781610911733
Genre : Science
File Size : 56. 53 MB
Format : PDF, Kindle
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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

The Elements Of Journalism

Author : Bill Kovach
ISBN : 9780804136785
Genre : Language Arts & Disciplines
File Size : 68. 54 MB
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The authors outline the main principles of journalism, discussing the ethical and professional issues affecting the work of newspeople, the forces shaping the profession, and the future of journalism. 50,000 first printing.

The Happy Chip

Author : Dennis Meredith
ISBN : 1939118220
Genre : Fiction
File Size : 27. 65 MB
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You feel ecstatic! Until you kill yourself. The Happy Chip is the latest nanoengineering wonder from the high-flying tech company, NeoHappy, Inc. Hundreds of millions of people have had the revolutionary nanochip injected into their bodies, to monitor their hormonal happiness and guide them to life choices, from foods to sex partners. Given the nanochip's stunning success, struggling science writer Brad Davis is thrilled when he is hired to co-author the biography of its inventor, billionaire tech genius Marty Fallon. That is, until Davis learns that rogue company scientists are secretly testing horrifying new control chips with "side effects"-suicidal depression, uncontrollable lust, murderous rage, remote-controlled death, and ultimately, global subjugation. His discovery threatens not only his life, but that of his wife Annie and their children. Only with the help of Russian master hacker Gregor Kalinsky and his gang can they hope to survive the perilous adventure that takes them from Boston to Beijing. An edge-of your-seat thriller, The Happy Chip spins a cautionary tale of unchecked nanotechnology spawning insidious devices that could enslave us. It dramatically portrays how we must control our "nanofuture" before it's too late.

The Professor Is In

Author : Karen Kelsky
ISBN : 9780553419436
Genre : Education
File Size : 86. 38 MB
Format : PDF, ePub
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The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more. From the Trade Paperback edition.

The Teen Years Explained

Author : Clea McNeely
ISBN : 9780615302461
Genre : Family & Relationships
File Size : 57. 85 MB
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We idealize childhood and demonize adolescence, often viewing the typical teenager as a bundle of problems. Yet according to a new book, The Teen Years Explained: A Guide to Healthy Adolescent Development, by Clea McNeely, MPH, DrPH and Jayne Blanchard, adolescence can be a time of opportunity, not turmoil. By understanding the developmental stages and changes of adolescence, both teens and adults can get the most out of this second decade of life. In plain English, this guide incorporates the latest scientific findings about physical, emotional, cognitive, identity formation, sexual and spiritual development with tips and strategies on how to use this information in real-life situations involving teens. Whether you have five minutes or five hours, you will find something useful in this book. This practical and colorful guide to healthy adolescent development is an essential resource for parents, teens, and all people who work with young people.

Communicating The Value Of Transportation Research

Author :
ISBN : UCBK:C100775827
Genre : Communication in science
File Size : 64. 25 MB
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The Rainbow Virus

Author : Dennis Meredith
ISBN : 9780981884813
Genre : Bioterrorism
File Size : 84. 85 MB
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It's the weirdest bioterrorism attack ever! At first, loner scientist Arthur Lupo seems the most eccentric bioterrorist of all time. After vanishing from his lab at a biotech company, he releases viruses that only turn their victims a palette of colors. But then his chief pursuers-disgraced FBI agent Bobby Loudon and obsessive CDC epidemic-tracker Kathleen Shinohara-discover a horrifying fact. The brilliant Lupo has stolen the world's most lethal viruses from the Army's bioterrorism center. Lupo reveals that his first viruses were only a test. He dramatically proves their infectivity by transforming the terrified citizens of Denver into a rainbow of colors. In a chilling declaration, he announces that he will now release an unstoppable artificial virus whose spread will decimate the world's population. Loudon and Shinohara must race against time, a mysterious assassin, and a secret government faction to find Lupo and stop him. "The Rainbow Virus" is a gripping, realistic bioterrorism tale that launches readers on a harrowing adventure with the flips and plunges of the wildest roller coaster. Author and veteran science writer Dennis Meredith has crafted this riveting tale drawing on his decades of experience working at leading research universities such as Caltech, MIT, Cornell and Duke. (A Young Adult Edition of "The Rainbow Virus" is also available, edited to eliminate adult language and situations.) For more information on Dennis Meredith's novels go to "www.DennisMeredith.com."

Newsletter

Author :
ISBN : IND:30000117405096
Genre : Communication in science
File Size : 35. 80 MB
Format : PDF, ePub
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