explaining research how to reach key audiences to advance your work

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Explaining Research

Author : Dennis Meredith
ISBN : 9780199889778
Genre : Science
File Size : 78. 13 MB
Format : PDF, ePub, Mobi
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

The Happy Chip

Author : Dennis Meredith
ISBN : 1939118220
Genre :
File Size : 61. 50 MB
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You feel ecstatic! Until you kill yourself.The Happy Chip is the latest nanoengineering wonder from the high-flying tech company, NeoHappy, Inc.Hundreds of millions of people have had the revolutionary nanochip injected into their bodies, to monitor their hormonal happiness and guide them to life choices, from foods to sex partners.Given the nanochip's stunning success, struggling science writer Brad Davis is thrilled when he is hired to co-author the biography of its inventor, billionaire tech genius Marty Fallon.That is, until Davis learns that rogue company scientists are secretly testing horrifying new control chips with "side effects"--suicidal depression, uncontrollable lust, murderous rage, remote-controlled death, and ultimately, global subjugation.His discovery threatens not only his life, but that of his wife Annie and their children. Only with the help of Russian master hacker Gregor Kalinsky and his gang can they hope to survive the perilous adventure that takes them from Boston to Beijing.The Happy Chip, an edge-of your-seat thriller, spins a cautionary tale of unchecked nanotechnology spawning insidious devices that could enslave us. It dramatically portrays how we must control our "nanofuture" before it's too late.

The Rainbow Virus Second Edition

Author : Dennis Meredith
ISBN : 1939118077
Genre :
File Size : 24. 49 MB
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It's the weirdest bioterrorism attack ever!At first, loner scientist Arthur Lupo seems the most eccentric bioterrorist of all time. After vanishing from his lab at a biotech company, he releases viruses that only turn their victims a palette of colors. But then his chief pursuers--disgraced FBI agent Bobby Loudon and obsessive CDC epidemic-tracker Kathleen Shinohara--discover a horrifying fact. The brilliant Lupo has stolen the world's most lethal viruses from the Army's bioterrorism center.Lupo reveals that his first viruses were only a test. He dramatically proves their infectivity by transforming the terrified citizens of Denver into a rainbow of colors. In a chilling declaration, he announces that he will now release an unstoppable artificial virus whose spread will decimate the world's population.Loudon and Shinohara must race against time, a mysterious assassin, and a secret government faction to find Lupo and stop him.The Rainbow Virus is a gripping, realistic bioterrorism tale that launches readers on a harrowing adventure with the flips and plunges of the wildest roller coaster.In this second edition, author Dennis Meredith has recrafted his science thriller to make it even more dynamic, exciting, and engaging.

Houston We Have A Narrative

Author : Randy Olson
ISBN : 9780226270845
Genre : Reference
File Size : 71. 61 MB
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Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Investigating Science Communication In The Information Age

Author : Richard Holliman
ISBN : 0199552665
Genre : Language Arts & Disciplines
File Size : 21. 13 MB
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Sections include: Engaging with public engagement, Researching public engagement, Studying science in popular media, Mediating science news, Communicating science in popular media and Examining audiences for popular science.

Marketing For Scientists

Author : Marc J. Kuchner
ISBN : 9781610911733
Genre : Science
File Size : 87. 34 MB
Format : PDF, Kindle
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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Advertising Society And Consumer Culture

Author : Hovland
ISBN : 9780765628688
Genre :
File Size : 85. 35 MB
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

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