explorations in critical studies of advertising

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Explorations In Critical Studies Of Advertising

Author : James F. Hamilton
ISBN : 9781317232971
Genre : Social Science
File Size : 86. 49 MB
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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Advertising Theory

Author : Shelly Rodgers
ISBN : 9781136514869
Genre : Business & Economics
File Size : 45. 46 MB
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Beyond Liberal Peacebuilding

Author : Elisa Randazzo
ISBN : 9781317208693
Genre : Political Science
File Size : 79. 48 MB
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This book examines the logic behind the shifts and paradigm changes within the scholarship on peacebuilding. In particular, the book is concerned with examining if, and how, these shifts have significantly altered how we think about peacebuilding beyond the ‘liberal peacebuilding’ paradigm. To do so, the book engages with the logic of critique that has led to the emergence of different theoretical approaches to peacebuilding, from hands-on institutionalisation, to the ‘local turn’. It uses the case of Kosovo to understand how a lessons-learnt approach facilitated the shift towards more invasive and intrusive forms of peacebuilding first. However, it is also crucial to understanding the recent local turn, as the rise of local ownership discourses in Kosovo is fundamentally tied to the critiques of extensive international missions, and the associated resistance and marginalisation of local agency. The book examines the implications of the framing of ‘everyday’ agency in order to assess the extent to which these bottom-up approaches have been able to by-pass the problems attributed to the liberal peace approach. It argues that despite its critical and radical intentions, the local turn retains certain foundational modernist and positivist qualities that have so far characterised the very mainstream approaches these critiques claim to transcend. This book will be of much interest to students of peacebuilding, statebuilding, peace and conflict studies, security studies and International Relations in general.

Buddhist And Christian

Author : Rose Drew
ISBN : 9781136673276
Genre : Religion
File Size : 67. 96 MB
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"The last century witnessed a gradual but profound transformation of the West's religious landscape. In today's context of diversity, people are often influenced by more than one religion. Buddhism and Christianity is a particularly prevalent and fascinating combination. This book presents a detailed exploration of Buddhist Christian dual belonging, engaging - from both Buddhist and Christian perspectives - the questions that arise, and drawing on extensive interviews with well-known individuals in the vanguard of this important and growing phenomenon. The book looks at how it is possible to be authentically Buddhist and authentically Christian despite the differences in religion beliefs and practices. It discusses whether those who identify themselves as belonging to both traditions are profoundly irrational, religiously schizophrenic or perhaps just spiritually superficial, or if it is possible to reconcile the thought and practice of Buddhism and Christianity in such a way that one can be deeply committed to both. Finally, the book looks at whether the influence of Buddhist Christians on each of these traditions is something to be regretted or celebrated. It is an interesting contribution to studies on Asian Religion and Theology"--

Culture Power Place

Author : Akhil Gupta
ISBN : 0822382083
Genre : Social Science
File Size : 65. 44 MB
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Anthropology has traditionally relied on a spatially localized society or culture as its object of study. The essays in Culture, Power, Place demonstrate how in recent years this anthropological convention and its attendant assumptions about identity and cultural difference have undergone a series of important challenges. In light of increasing mass migration and the transnational cultural flows of a late capitalist, postcolonial world, the contributors to this volume examine shifts in anthropological thought regarding issues of identity, place, power, and resistance. This collection of both new and well-known essays begins by critically exploring the concepts of locality and community; first, as they have had an impact on contemporary global understandings of displacement and mobility, and, second, as they have had a part in defining identity and subjectivity itself. With sites of discussion ranging from a democratic Spain to a Puerto Rican barrio in North Philadelphia, from Burundian Hutu refugees in Tanzania to Asian landscapes in rural California, from the silk factories of Hangzhou to the long-sought-after home of the Palestinians, these essays examine the interplay between changing schemes of categorization and the discourses of difference on which these concepts are based. The effect of the placeless mass media on our understanding of place—and the forces that make certain identities viable in the world and others not—are also discussed, as are the intertwining of place-making, identity, and resistance as they interact with the meaning and consumption of signs. Finally, this volume offers a self-reflective look at the social and political location of anthropologists in relation to the questions of culture, power, and place—the effect of their participation in what was once seen as their descriptions of these constructions. Contesting the classical idea of culture as the shared, the agreed upon, and the orderly, Culture, Power, Place is an important intervention in the disciplines of anthropology and cultural studies. Contributors. George E. Bisharat, John Borneman, Rosemary J. Coombe, Mary M. Crain, James Ferguson, Akhil Gupta, Kristin Koptiuch, Karen Leonard, Richard Maddox, Lisa H. Malkki, John Durham Peters, Lisa Rofel

Advertising Diversity

Author : Shalini Shankar
ISBN : 9780822375616
Genre : Social Science
File Size : 38. 41 MB
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In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Spatial Practices

Author : Helen Liggett
ISBN : 0803951140
Genre : Social Science
File Size : 88. 70 MB
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Spatial Practices makes a timely and significant contribution to the growing literature on social/spatial theory. In it the notion of spacial practice takes on a rich and layered meaning for some of America's leading scholars as they critically link the theoretical practices of the space of their disciplines to the practical social space of everyday political and economic urban life. Original essays provide compelling insights into the space of racial politics, the unavoidability of recognizing a radical planning practice, and the imagistic face of the contemporary "figured" city. The reader will find rich conceptual tools presented in discussions that grapple with issues raised by the production of reduced public space in common interest developments and the ubiquitous mall, the ideologies of economic restructuring, the rhetorical politics of urban revitalization, and the analytic potential of the photo/text. Students and scholars interested in how spatial theory has enriched and renewed urban theory will find Spatial Practices invaluable. It will be useful in a wide range of classes across disciplines including urban studies, urban planning, architecture, political science, sociology, geography, economics, and policy studies. "This collection explores the exciting analytical edge where investigations of urban political economy converge with cultural studies. In their exploration of theory and practice as they relate to the production of space, the authors cover a dazzling range of topics. Yet despite their varying preoccupations, the essays merge into a unified inquiry that reveals the functions and meanings of contemporary spatial forms. All those who are interested in the forces shaping urban and regional development, as well as in the impact of space on social relations, must read this book." --Susan S. Fainstein, Rutgers University "Spatial Practices, at the very least, provokes consideration of how, for example, symbolic everyday and representational space are constituted through sites of everyday practice such as housing and the home." --Housing Studies

Ecocritical Explorations In Literary And Cultural Studies

Author : Patrick D. Murphy
ISBN : 0739131753
Genre : Literary Criticism
File Size : 58. 66 MB
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In Ecocritical Explorations, Patrick D. Murphy explores environmental literature and environmental cultural issues through both theoretical and applied criticism. He engages with the concepts of referentiality, simplicity, the nation state, and virtual reality in the first section of the book, and then goes on to interrogate these issues in contemporary environmental literature, both American and international. He concludes his argument with a discussion of the larger frames of family dynamics and un-natural disasters, such as hurricanes and global warming, ending with a chapter on the integration of scholarship and pedagogy in the classroom, with reference to his own teaching experiences. Murphy's study provides a wide ranging discussion of contemporary literature and cultural phenomena through the lens of ecological literary criticism, giving attention to both theoretical issues and applied critiques. In particular, he looks at popular literary genres, such as mystery and science fiction, as well as actual disasters and disaster scenarios. Ecocritical Explorations in Literary and Cultural Studies is a timely contribution to ecological literary criticism and an insightful look into how we represent our relationship with the environment.

Gods And Demons Priests And Scholars

Author : Bruce Lincoln
ISBN : 9780226035161
Genre : Religion
File Size : 72. 43 MB
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Bruce Lincoln is one of the most prominent advocates within religious studies for an uncompromisingly critical approach to the phenomenon of religion—historians of religions, he believes, should resist the preferred narratives and self-understanding of religions themselves, especially when their stories are endowed with sacred origins and authority. In Gods and Demons, Priests and Scholars, Lincoln assembles a collection of essays that both illustrates and reveals the benefits of his methodology, making a case for a critical religious studies that starts with skepticism but is neither cynical nor crude. The book begins with Lincoln’s “Theses on Method” and ends with “The (Un)discipline of Religious Studies,” in which he unsparingly considers the failings of uncritical and nonhistorical approaches to the study of religions. In between, Lincoln presents new examinations of problems in ancient religions and relates these cases to larger comparative themes. While bringing to light important features of the formation of pantheons and the constructions of demons, chaos, and the dead, Lincoln demonstrates that historians of religions should take religious things—inspired scriptures, sacred centers, salvific rites, communities graced by divine favor—as the theories of interested humans that shape perception, community, and experiences. As he shows, it is for their terrestrial influence, and not their sacred origins, that religious phenomena merit consideration by the historian. Tackling many questions central to religious study, Gods and Demons, Priests and Scholars will be a touchstone for the history of religions in the twenty-first century.

Drama Disability And Education

Author : Andy Kempe
ISBN : 9780415675031
Genre : Education
File Size : 37. 21 MB
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Explores and analyses the way disability is portrayed in drama, and how that portrayal may be interpreted by young audiences. Investigating how disabilities have been represented on stage in the past, this book discusses what may be inferred from plays which feature disabled characters through a variety of critical approaches.

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