facebook marketing an hour a day

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Facebook Marketing

Author : Chris Treadaway
ISBN : 9781118239124
Genre : Business & Economics
File Size : 36. 29 MB
Format : PDF, ePub
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

Social Media Marketing

Author : Eric J Scott
ISBN : PKEY:6610000080618
Genre : Reference
File Size : 51. 41 MB
Format : PDF, ePub
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The whole world is caught up in a social media frenzy! Do you find yourself hooked to your phone and looking at your feed multiple times a day? You are not the only one hooked. Billions of people are doing it daily. Do you wish there was some way you could capitalise on this? Understanding exactly why people do what they do is the key. This will not only help you market your brand exceptionally well and cheaply, but it will also allow you to gain quick exposure that was never possible in the past. Social media marketing is all about constantly growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. You need to create things that excite your customers and make them think, "Wow, I really want to buy from them," and, "I really trust them." Knowing how to start and which direction to take is always the hardest thing. Remember, you have only a few seconds to attract a customer before they move on. Keep your audience entertained and excited, and they will always come back for more. This is when you make the sales. In this book, I will start you on the path to understanding the big picture around your goal, and which social network to use to achieve that goal. You don't need to use all social media networks, only the one which your brand is suited to. As a bonus, I have provided case studies to enlighten you on how best to position your brand to attract a larger audience for paid and non-paid advertising. This book includes actionable pointers and practical ideas to allow you to take action from the start. Read this book and find out exactly what your potential is, and how you can achieve and even surpass it! Scroll to the top and click the Buy Button.

Linkedin Marketing

Author : Viveka von Rosen
ISBN : 9781118461341
Genre : Computers
File Size : 29. 83 MB
Format : PDF, Kindle
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A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Mobile Marketing

Author : Rachel Pasqua
ISBN : 9781118588291
Genre : Business & Economics
File Size : 69. 66 MB
Format : PDF, ePub, Docs
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Internet Marketing

Author : Matt Bailey
ISBN : 1118087224
Genre : Computers
File Size : 47. 4 MB
Format : PDF, Docs
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Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Youtube And Video Marketing

Author : Greg Jarboe
ISBN : 9781118203811
Genre : Business & Economics
File Size : 61. 91 MB
Format : PDF, Mobi
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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Pinterest Marketing

Author : Jennifer Evans Cario
ISBN : 9781118417676
Genre : Business & Economics
File Size : 35. 69 MB
Format : PDF, ePub, Mobi
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Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Twitter Marketing

Author : Hollis Thomases
ISBN : 0470609397
Genre : Business & Economics
File Size : 41. 49 MB
Format : PDF, Docs
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The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

The New Relationship Marketing

Author : Mari Smith
ISBN : 9781118063064
Genre : Business & Economics
File Size : 38. 36 MB
Format : PDF, ePub, Docs
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A leading social media expert reveals how to expand a business through "relationship marketing," explaining how to tap popular online social networking trends and construct a sizeable and loyal network of quality relationships that will garner leads, publicity and sales.

Affiliate Program Management

Author : Evgenii Prussakov
ISBN : 9781118084267
Genre : Computers
File Size : 45. 13 MB
Format : PDF, ePub, Docs
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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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